policy / research

MarkeTrak

Since 1989, HIA has been collecting data on the estimated incidence of hearing loss within the U.S., household income and education related to hearing aid use, satisfaction with hearing instruments, new user rates by age, mental and physical health effects of hearing loss, and many others. Every three to four years, HIA commissions a detailed survey with comprehensive findings on these topics. Full reports are confidential to our members. Publicly available articles that include highlights from each MarkeTrak report are found here.

MarkeTrak 2022

MarkeTrak 2022: Insights into the Evolving Hearing Market, Seminars in Hearing - 11/1/2022
MarkeTrak 2022: Navigating the Changing Landscape of Hearing Healthcare - 05/04/2022

MarkeTrak X (2018)

20Q: Consumer Insights on Hearing Aids, PSAPs, OTC Devices, and More from MarkeTrak 10 - 05/16/2020
Seminars in Hearing, Volume 41(1) - 02/01/2020
Hearing Aids in an Era of Disruption and DTC/OTC Devices - 07/31/2019

MarkeTrak IX (2014)

An Introduction to MarkeTrak IX: A New Baseline for the Hearing Aid Market - 05/15/2015

MarkeTrak VIII (2008)

More highlights from MarkeTrak - 07/09/2013
Highlights from MarkeTrak - 06/04/2013
The key influencing factors in hearing aid purchase intent - 03/01/2012
Prevalence of Tinnitus and Efficacy of Treatments - 11/01/2011
Reducing patient visits through verification and validation - 06/01/2011
Patients report improved quality of life with hearing aid usage - 06/01/2011
Mini-BTEs tap new market, users more satisfied - 03/01/2011
The Efficacy of Hearing Aids in Achieving Compensation Equity in the Workplace - 10/01/2010
Utilization of PSAPs and Direct-Mail Hearing Aids by People with Hearing Impairment - 06/01/2010
The Impact of the Hearing Healthcare Professional on Hearing Aid User Success - 04/01/2010
Customer satisfaction with hearing aids is slowly increasing - 01/01/2010
25 year trends in the hearing health market - 10/01/2009

MarkeTrak VII (2004)

Are 1 Million Dependents With Hearing Loss In America Being Left Behind? - 09/01/2007
The Impact Of Untreated Hearing Loss On Household Income - 05/01/2007
Obstacles To Adult Non-User Adoption Of Hearing Aids - 04/01/2007
Customer Satisfaction With Hearing Aids In The Digital Age - 09/01/2005
MarkeTrak VII: Hearing Loss Population Tops 31 Million People - 07/01/2005

MarkeTrak VI (2000)

On The Issue Of Value: Hearing Aid Benefit, Price, Satisfaction And Brand Repurchase Rates - 02/01/2003
Isolating The Impact Of The Volume Control On Customer Satisfaction - 01/01/2003
Factors Impacting Consumer Choice Of Dispenser & Hearing Aid; Use Of ALDs & Computers - 12/01/2002
Consumers Rate Improvements Sought In Hearing Instruments - 11/01/2002
10-Year Customer Satisfaction Trends In The US Hearing Instrument Market - 10/01/2002
The VA And Direct Mail Sales Spark Growth In Hearing Aid Market - 12/01/2001

MarkeTrak V (1997)

Why My Hearing Aids Are In The Drawer: The Consumer's Perspective - 02/01/2000
Customer Satisfaction Revisited - 01/01/2000
Baby Boomers Spur Growth In Potential Market, But Penetration Rate Declines - 01/01/1999

MarkeTrak IV (1994)

Correlates Of Hearing Aid Purchase Intent - 01/01/1998
What Is The Viable Market For Hearing Aids? - 01/01/1997
10 Year Trends In The Hearing Aid Market: Has Anything Changed? - 01/01/1996
Will CICs Attract A New Type Of Customer---And What About Price? - 11/01/1994
Impact On Purchase Intent Of Cosmetics, Stigma, And Style Of Hearing Instrument - 09/01/1994

MarkeTrak III (1991)

The Billion Dollar Opportunity In The Hearing Instruments Market - 10/01/1993
MarkeTrak III Identifies Key Factors In Determining Customer Satisfaction - 08/01/1993
Why 20 Million In U.S. Don't Use Hearing Aids For Their Hearing Loss - 01/01/1993
Would Lower Retail Prices Grow The Market? - 09/01/1992
Higher Hearing Aid Sales Don't Signal Better Market Penetration - 07/01/1992

MarkeTrak II (1990)

More MDs Give Hearing Tests, Yet Hearing Aid Sales Remain Flat - 02/01/1991

MarkeTrak I (1989)

Introducing MarkeTrak: The Consumer Tracking Survey Of The Hearing Instruments Market - 01/10/1989

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