Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


September 25, 2020 – Hearing Health & Technology Matters
Oticon Medical Launches Ponto Care™ App
The Ponto Care™ app is a supportive and easy-to-use mobile application for all bone anchored hearing device users. It expands on the previously released Ponto Trial Companion app by adding a second section, Aftercare.


September 24, 2020 – The Hearing Review
BIHIMA Releases Q2 2020 Hearing Instrument Market Data
The British and Irish Hearing Instrument Manufacturers Association (BIHIMA) announced the release of the Q2 2020 results of its members, helping to provide insight into how the UK and Irish hearing care market fared as lockdown continued.


August 27, 2020 – The Hearing Review
‘First Global Consensus’ on Cochlear Implant Treatment for Adults with Hearing Loss Published
The Hearing Loss Association of America (HLAA) announced that the “first global consensus on the use of cochlear implants for the management of adults living with hearing loss” was published in JAMA Otolaryngology1. The paper was authored by a new panel, including 31 hearing experts from surgical and audiology backgrounds representing more than 13 countries.


August 26, 2020 – Hearing Health & Technology Matters
Online Hearing Testing: Phonak and Digital Service Delivery
During the early months of the coronavirus pandemic, Sonova USA introduced to hearing care professionals (HCPs) a fully digital service delivery model for its Phonak brand. Patient use of the online hearing test, the gateway to care, skyrocketed during this period. However, very few HCPs implemented the fully digital model in their practices.


August 26, 2020 – Audiology Online
Livio AI Wins Artificial Intelligence Breakthrough Award
Livio AI has been named a 2020 Artificial Intelligence Breakthrough award winner in the “Best Intelligent Personal Assistant” category. Honoring the best companies, technologies, products and services in the field of artificial intelligence, the AI Breakthrough Award recognizes the use of artificial intelligence, not as an afterthought or buzzword, but to solve problems and revolutionize an industry.


August 25, 2020 – Sound Health and Lasting Wealth
Oticon’s BrainHearing philosophy reaches new levels with breakthrough evidence
Oticon is pleased to share new evidence that supports its research into opening up sound for people with hearing loss in order to support the brain’s natural hearing function.


August 24, 2020 – Audiology Online
Starkey Wins 2020 Manufacturing Leadership Award
Starkey has been named a 2020 Manufacturing Leadership Award winner for its outstanding achievements in supply chain management. The award, presented by the Manufacturing Leadership Council, recognizes organizations that rethink and reengineer how they source materials, manage suppliers, manufacture products, and deliver to customers.


August 18, 2020 – Citizen Tribute
ReSound ONE: an entirely new class of hearing aids that offers a truly individualized hearing experience and the best sound quality for every user
This unique solution places an additional microphone inside the ear canal, for the first time, allowing people relying on hearing aids to experience the world with their own ears while preserving the comfort of an open-fit device.


August 18, 2020 – Hearing Health & Technology Matters
Phonak Launches Audéo™ Paradise Hearing Aids
Phonak, a leading global provider of life-changing hearing solutions, today announces next-generation Paradise hearing technology and introduces Audéo™ Paradise, the multifunctional hearing aid that delivers an excellent hearing experience with industry-leading wireless connectivity.


August 18, 2020 – Audiology Online
WIDEX MOMENT Fastest Sound Processing Hearing Aid
[Video] The benefits of Zerodelay technology in Widex Moment.


August 15, 2020 – Audiology Online
Introducing Custom Sound® Pro – Cochlear’s Next Generation CI Fitting Software
Interview with Kyle Longwell, Product Manager of Software and Clinical Care at Cochlear Americas


August 11, 2020 – Audiology Online
Sizing Up Hearing Aids in the 21st Century: Is There Still Room for Improvement?
Research such as MarkeTrak 10 and Eurotrak confirms the positive effects of wearing hearing aids in terms of both better hearing and communication as well as life quality. They also document trends supporting that users perceive and appreciate the advances made in hearing aids over the years.


August 5, 2020 – GlobeNewsWire
Hearing Aid Innovation Leader Signia Introduces World’s First ‘Face Mask Mode’ for Hearing Devices
Signia’s Face Mask Mode not only adjusts the frequencies that are important for hearing speech, but also applies adjustments to Signia’s Dynamic SoundScape processing, which delivers natural sound and best speech understanding in every situation, even when moving.


August 3, 2020 – Hearing Health & Technology Matters
Survey: 3 in 5 US Adults Report Struggling to Hear or Engage in Conversation While Wearing a Mask
Hearing device maker, Olive Union, recently commissioned a nationwide survey of 1,500 US adults exploring the extent to which hearing impairment affects Americans, particularly given the rising use of facemasks which has reportedly made hearing increasingly difficult.


July 30, 2020 – Hearing Health & Technology Matters
Starkey Announces the Appointment of Jeff Geigel as Chief Retail Officer
Starkey announced today that Jeff Geigel has been named the organization’s Chief Retail Officer. For more than 20 years, Geigel has built a strong track record of success in the hearing healthcare industry, leading dynamic, high-growth organizations and developing the teams within them.


July 24, 2020 – The Hearing Review
AuDConnex Partners with EarBrowse
AuDConnex announced an exclusive partnership with the online hearing aid source earbrowse.  Earbrowse is described as “an innovative one-stop-shopping platform giving users a simple way to compare hearing products, brands, and prices.”


July 23, 2020 – Hearing Health & Technology Matters
Starkey President Brandon Sawalich Promoted to President and Chief Executive Officer
Starkey founder and owner Bill Austin has promoted Brandon Sawalich to President and Chief Executive Officer. Austin will retain an active and pivotal role as Starkey’s Chairman.


July 20, 2020 – The Hearing Review
Phonak Donates Hearing Aids to HearStrong ‘Pay it Forward’ Program
Phonak announced that eight-year-old Margaret and six-year-old Teddy Hunt of Akron, Ohio were recently fitted with Phonak Sky Marvel hearing aids at no cost to them through HearStrong’s Pay It Forward Program.


July 20, 2020 – The Hearing Review
Oticon Seeks Nominations for 2020 ‘Focus on People Awards’
According to an announcement from Oticon, the 2020 Oticon Focus on People Awards is seeking nominations of outstanding individuals with any degree of hearing loss who contribute to making the world a better place for all of us. The national awards program honors students, adults, and advocacy volunteers whose accomplishments show that hearing loss does not limit a person’s ability to make a positive difference in their communities or the world. 


July 14, 2020 – GlobeNewsWire
Signia Launches Hearwear Technology with Mask Setting, AI Assistant and Remote Care Features in Response to COVID-19 Pandemic
 Styletto X transforms hearing aids into highly sophisticated hearwear™. This one-of-a-kind, consumer preferred design is built on the Signia Xperience platform for better than normal hearing and optimized listening in any situation – even when moving. Along with portable rechargeability, Bluetooth® connectivity and self-service support via Signia Assistant, Styletto X is the ideal choice to hear what matters most.


July 13, 2020 – Audiology Online
2020 Oticon Audiology Summer Camp Goes Virtual to Prepare Students for the Future of Hearing Healthcare in an Increasingly Connected World
Graduate students in audiology participating in the 2020 Oticon Audiology Summer Camp gained real-life insight into the increasing importance of connectivity in hearing healthcare and in the new normal created by the COVID outbreak. For the first time in 23 years, the Oticon Audiology Summer Camp hosted future professionals virtually in a series of online presentations led by an expert team of Oticon audiologists, researchers and hearing industry veterans.


June 30, 2020 – The Hearing Review
Sertoma Inc Awards $5,000 in Oticon-funded Scholarships to Students with Hearing Loss
Oticon, Inc announced its $5,000 contribution to Sertoma Inc, which has awarded five $1,000 college scholarships to students with hearing loss. The Sertoma Scholarship for the Hard of Hearing or Deaf is the nation’s “leading scholarship program” for students with hearing loss.


June 24, 2020 – Hearing Health Matters
Starkey Unveils Step-by-Step Roadmap to Help Hearing Professionals Navigate the “New Normal”
Starkey has released a new comprehensive resource for hearing healthcare professionals as the industry begins a recovery phase, following the economic downturn related to the COVID-19 pandemic.


June 18, 2020 – The Hearing Journal
Evaluating Evidence-based Telaudiology: Part 1 on Hearing Assessment
This two-part literature review discusses teleaudiology procedures that can be carried out either by the patient alone (e.g., online testing, apps, etc.) or via synchronous care with a clinician in one location and the patient in another. Procedures that require an intermediary to run a test or take a measurement (e.g., remote otoscopy or use of certain threshold measurement apps) and those that require special equipment to be sent to a patient were excluded.


June 10, 2020 – The Hearing Review
Results of the Covid-19 Impact Survey #3 (May 13-22) for Hearing Healthcare Practices
Hearing healthcare practices made good progress toward recovery in May and look to do significantly better in June, according to results from The Hearing Review’s Covid-19 Impact Survey #3, which was conducted from May 13-22, 2020 (just prior to the US Memorial Day holiday weekend).


June 8, 2020 – Hearing Health & Technology Matters

Starkey Chief Health Officer, Dr. Archelle Georgiou, Co-Authors JAMA Study on COVID-19
The Journal of the American Medical Association (JAMA), a peer-reviewed medical journal, has published new research from the University of Minnesota’s Carlson School of Management that shows an association between the implementation of statewide stay-at-home orders and a reduction in the number of people hospitalized for COVID-19.


June 5, 2020 – The Hearing Review
Diabetes and Hearing
More than 34 million people (about 1 in 10 US residents) have diabetes and another 88 million (a third of the population) have pre-diabetes, and hearing loss is twice as common in people with diabetes as it is in those who don’t have the disease.


June 2, 2020 – Hearing Health & Technology Matters
Does Hearing Loss Increase Risk of Exposure and Infection from COVID-19?
A study published last month in the Proceedings of the National Academies of Science (PNAS) found that loud speaking causes an increased number of respiratory droplets in the air, ones that may spread COVID-19.


June 1, 2020 – The Hearing Review
Age-related Hearing Loss May Reorganize Brain’s Sensory Areas
A mouse study by a team of researchers at Ruhr University Bochum in Germany showed that gradual hearing loss typically experienced in old age may cause a reorganization of brain areas in the cortex and hippocampus, potentially causing impaired memory.


May 21, 2020 – Hearing Health & Technology Matters
Design Thinking, Hearing Healthcare, and the New Normal: Using Empathize to Identify Barriers and Opportunities
As we look to the future, the recent experiences have shed light on the critical need for refined diagnostic and treatment protocols. As these protocols are created and tested, the objective should be to utilize iterative steps to ensure the service delivery assumptions, and the alternative strategies and solutions, are synergized to include the needs and values of the provider and the user.


May 21, 2020 – The Hearing Review
Sonova Announces New Brand Ambassador, Volleyball Player Natália Martins
The 35-year-old has had profound hearing loss since childhood and wears hearing aids from Sonova brand, Phonak. In Brazil, she is the “first volleyball player with hearing loss to play at professional level and to make it into her country’s national team.”


May 19, 2020 – Hearing Health & Technology Matters
Hearing Aid Repair Survey Results
Recently, Hearing Health & Technology Matters (HHTM) conducted a survey of hearing professionals regarding their experience with hearing aid maintenance and repair over the past year (2019), prior to the COVID-19 pandemic.


May 19, 2020 – MassDevice
Cochlear wins FDA approval to lower age to implant to 9 months
Cochlear Ltd. has received FDA approval to lower the age of cochlear implantation to nine months for children. The new approval lowers the age from the original 12 months for children with bilateral, profound sensorineural hearing loss.


May 19, 2020 – The Hearing Review
Warren and Rice Advocate for Seniors to Have Ready Access to Audiological Care in COVID-19 Packages
United States Senator Elizabeth Warren (D-Mass.) and Congressman Tom Rice (R-S.C.) led a letter, along with Congressman Matt Cartwright (D-Pa.), Senator Rand Paul (R-Ky.), Senator Kyrsten Sinema (D-Ariz.), Congressman Darren Soto (D-Fla.), Congressman Gus Bilirakis (R-Fla.), and Congressman Rodney Davis (R-Ill.), to House and Senate leadership urging them to include provisions of the Medicare Audiologist Access and Services Act (H.R. 4056/S. 2446) in upcoming COVID-19 packages to enable vulnerable seniors to readily access critical hearing and balance healthcare services, and allow audiologists to be better deployed to serve them.


May 18, 2020 – Hearing Health & Technology Matters
Starkey Livio AI Hearing Aids Win Silver Stevie Award
Created in 2002 and judged by 200 executives across the U.S., the Stevie® Awards recognize excellence in the workplace. During the evaluation process, judges noted, “The list of features of Livio AI is astounding. Starkey is taking great steps towards more inclusive living for hearing impaired individuals.”


May 15, 2020 – MarketScreener
WSA announces Søren Westh Lonning as new Group CFO
WS Audiology A/S today announces Søren Westh Lonning as its new Group CFO. He will take over from Henrik Skak Bender, who is leaving the Company for family reasons.


May 14, 2020 - Globenewswire
Introducing the New Remote Care from Signia: A Breakthrough Remote Hearing Care Program
As social distancing and self-quarantines have become the norm in the face of COVID-19, individuals with hearing loss may find it difficult to get the help they need. Responding to this reality, hearing aid innovation leader Signia announces the introduction of Remote Care, a new program enabling hearing care professionals (HCPs) to prescribe, fit and fine-tune hearing aids remotely.


May 13, 2020 – Hearing Health & Technology Matters
Change on the Horizon: COVID-19 and the New Hearing Healthcare Consumer
This week, HHTM is exploring the impact COVID-19 may have on the hearing healthcare consumer and what sort of trends might we expect to see over the coming months and years.


May 13, 2020 – The Hearing Review
HR COVID-19 IMPACT SURVEY #3 for Hearing Care Practices/Offices
If you are a hearing care professional, please complete the survey below–even if you’ve previously participated in Surveys #1 and/or #2. Your responses and the updated survey results will help provide data so you and your colleagues can make better-informed business decisions during the Covid-19 pandemic. Thanks in advance for your help!


May 12, 2020 – Audiology Online
How Can I Communicate Effectively with My Patients During COVID-19?
You don’t have to develop all new messages to help your patients stay safe and healthy. There are lots of great sources of information out there—like the CDC, The Hearing Review, and American Academy of Audiology—that have valuable information about staying healthy, connected, and informed. You can find a lot of these resources, in addition to Widex-developed resources, on Widex’ Covid-19 Practice Management page.


May 11, 2020 – Hearing Loss Association of America
Webinar: How Hearing Better Leads to Living Better on May 14
Don’t miss Thursday’s free captioned webinar featuring Dr. Sara Burdak, who will be presenting How Hearing Better Leads to Living Better…During this webinar, you will learn about approaches to hearing healthcare that will simplify your life and help you stay connected.


May 9, 2020 –
65th International Congress of Hearing Aid Acousticians and 2020 Trade Exhibition to Be Postponed
To whet your appetite for the future, we cordially invite you to join us for our digital lecture programme in 2020. A special highlight will be our "Future Friday", a format debuted at the 64th EUHA Congress in 2019 to give hands-on talks on future trends, products, and technologies. More information is soon to follow – stay tuned!


May 8, 2020 – Hearing Health & Technology Matters
WS Audiology Appoints Daniel Liberman as US Regional President
Daniel Liberman will “lead the strategic coordination of the Group’s unique US portfolio of multiple brands and complementary business assets including wholesale, retail, managed care, e-commerce platforms and innovative diagnostic solutions”.


May 4, 2020 – The Hearing Review
EHIMA Releases Second Statement Addressing COVID-19
While the development of the pandemic is still volatile, EHIMA member companies are taking all necessary steps to guarantee the provision of products and services to hearing care professionals and to people living with hearing loss, all over the world. We do this while giving highest priority to the health and safety of users of hearing instruments, hearing care professionals, and employees.


April 27, 2020 – Hearing Loss Association of America
Webinar: Audiological Care and COVID-19 on April 29
Currently there is limited care being provided with no end to the Pandemic in sight. Therefore, it is unclear when in-person hearing care will continue. However, there are options for treatment in the interim. Dr. Cliff will present on the current state of audiology clinics, hearing treatment alternatives, and how the COVID-19 Pandemic could change the future of audiology, followed by Q&A.


April 27, 2020 – The Hearing Review
Researchers Examine Link Between Cognitive Decline, Hearing Loss
In the hippocampus, synaptic plasticity was chronically impaired by progressive hearing loss. The distribution and density of neurotransmitter receptors in sensory and memory regions of the brain also changed constantly. The stronger the hearing impairment, the poorer were both synaptic plasticity and memory ability.


April 27, 2020 – Physicians Weekly
Hearing Loss Linked to Postural Instability in Older Adults
The odds of postural instability are increased in older adults with moderate or worse hearing loss, even when hearing loss is present on only one side, according to a study published online April 23 in JAMA Otolaryngology-Head & Neck Surgery.


April 23, 2020 – Hearing Health & Technology Matters
ReSound Assist Live Expanded to Allow Hearing Professionals to Test and Fit Hearing Aids Remotely
The technology allows hearing care professionals to offer complete hearing care remotely, including hearing assessment and hearing aid fitting. It allows people with hearing loss to get their hearing tested from the comfort and safety of home.


April 22, 2020 – The Hearing Review
Results of the Covid-19 Impact Survey #2 (April 9-17) for Hearing Healthcare Practices
The present survey, conducted between April 9-17, shows a still-shifting business landscape, but the 326 professionals who filled out the survey had fairly uniform responses over this 9-day period.


April 22, 2020 – Hearing Loss Association of America
Let’s Go Virtual with Walk4Hearing Online Celebrations!
Our 15th anniversary Walk4Hearing events are scheduled to begin in early May. With the continued partnership of our sponsors and alliances, the Walk4Hearing and its goal to provide resources and support for people with hearing loss will go on as Walk4Hearing Online Celebrations.


April 22, 2020 – Hearing Health & Technology Matters
AAA Offers Considerations for Patients and Professionals Regarding COVID-19 Treatments Using Quinine Derivatives and Other Otot

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