Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


January 5, 2022 – Starkey Sound Bites

04: Our Friends from the Hearing Industries Association Talk Hearing Aid Trends, Surveys and Advocacy   

HIA president, Kate Carr, and director of public policy & advocacy, Bridget Dobyan, call in to discuss what MarkeTrak data tells us about prescription hearing aids vs. PSAPs, the state of OTC legislation, and how they’re working to advocate on behalf of patient-driven hearing healthcare.


January 4, 2022 – This Week in Hearing

How Hearing Healthcare Will Evolve in 2022 (Part 1)

Host Dave Kemp chats with Kat Penno, Director of Hearing Health at Nuheara, and Andy Bellavia, Director of Market Development for Knowles Corp.


December 28, 2021 – Hearing Health & Technology Matters

Top 10 Hearing News Stories of 2021

In spite of another year battling a pandemic, a number of innovations and significant changes occurred throughout the past year in hearing healthcare. Legislative proposals, industry developments, advances in research and disruptive technologies were among this year’s list of ‘most read’ stories of the year at Hearing News Watch.


December 23, 2021 – The Hearing Review

Signia Publishes Life Cycle Assessment Study

Signia is reportedly “the first company in the hearing aid industry to have undergone a comprehensive and scientific life cycle assessment (LCA) to compare the lifetime environmental impact of the rechargeable and non-rechargeable hearing aids.”


December 22, 2021 – Audiology Online

Earlens Releases New Summary of the Body of Research on the Benefits of Extended-Bandwidth Hearing

This series, which includes articles in the current December and upcoming January and February issues, provides a high-level review of data accumulated from over a decade of rigorous clinical research with the remarkable technology at the heart of the Earlens system.


December 20, 2021 – PR Newswire

New Study: Signia Rechargeable Hearing Aids Cut Environmental Impact by 65%

A comprehensive life cycle assessment from hearing aid innovator Signia shows that its rechargeable hearing aids have 65% less environmental impact compared to battery-driven hearing aids, saving the average user more than 100 batteries each year.


December 17, 2021 – The Hearing Review

‘NY Times’ Article Breaks Down Hidden Hearing Loss

Also known as the “cocktail party effect,” it can be difficult to diagnose people who go to an audiologist complaining of hearing loss as they often score normally on an audiogram, the standard way to measure hearing function. In a recent New York Times article, writer Emma Yasinski discussed the science behind hidden hearing loss as well as potential strategies for better communication.


December 14, 2021 – GN Newsroom

GN Hearing acquires New York based Lively – a leader in online hearing care

The acquisition of Lively will directly benefit GN Hearing’s network of hearing care professionals by adding valuable capabilities to GN’s operations, including digital channel access, in-depth expertise of digital marketing and telehealth, and data driven consumer behavior to attract new, younger consumers.


December 9, 2021 – Hearing Health & Technology Matters

The Round Table: Exploring Key Insights on the Changing Hearing Health Landscape

This Week in Hearing co-hosts, Dave Kemp, Bob Traynor, Amyn Amlani, and Brian Taylor, reflect on insights they’ve gained and key takeaways they’ve learned from more than 25 interviews with industry experts on the latest developments in the hearing industry.


November 30, 2021 – Hearing Health & Technology Matters

Starkey Announces Collaborative Research Study with Stanford Medicine

Starkey has announced that it is entering into a research collaboration with researchers from the Stanford University School of Medicine to study the use of hearing aids equipped with embedded sensors and artificial intelligence to track and mitigate health risks as well as enhance speech intelligibility in challenging listening environments.


November 29, 2021 – Audiology Online

Phonak ActiveVent™ Receiver: The World's First Intelligent Hearing Aid Receiver

ActiveVent was developed to directly address these questions – you can have the best of both worlds! The previous compromise between an open and a closed fitting for mild to moderate hearing loss is no more. Your patient can have an open fitting when they want it and a closed fitting when they need it most – to hear speech in loud noise.


November 17, 2021 – Hearing Health & Technology Matters

UK and Irish Hearing Aid Sales Post Another Record in Q3 of 2021

The UK private market sales have increased by 9% from Q2 to Q3 and are up by 36% on the third quarter of 2019. The Irish market has shown significant growth, with unit sales up 58% on Q1 this year, and up 79% on Q3 in 2019.


November 17, 2021 – The Hearing Review

3D Printing Improves Cochlear Implants for Users

A team of engineers and clinicians have used 3D printing to create intricate replicas of human cochleae – the spiral-shaped hollow bone of the auditory inner ear – and combined it with machine learning to advance clinical predictions of ‘current spread’ inside the ear for cochlear implant (CI) patients.


November 16, 2021 – PRNews

Introducing the Widex MOMENT BTE R D: The Company's First Rechargeable Behind-the-Ear Hearing Aid to Deliver Widex's Unparalleled Natural Sound Experience

Backed by mounting evidence of high user satisfaction with the natural sound quality of its Widex MOMENT hearing aid platform, Widex USA Inc. today announced its first-ever rechargeable behind-the-ear hearing aid offering PureSound™, along with direct streaming to iPhone and Android devices.


November 11, 2021 – Hearing Health & Technology Matters

Knowles Named as CES 2022 Innovation Awards Honoree

Knowles Corporation, global provider of advanced micro-acoustic microphones and speakers, audio solutions, high performance capacitors and RF products, today announced that it has been named a CES® 2022 Innovation Awards Honoree for Knowles IA8201 AISonic™ DSP and AITransparency+ from Chatable for True Wireless Stereo (TWS).


November 10, 2021 – Hearing Health & Technology Matters

Breaking Down the FDA’s Proposed OTC Hearing Aid Regulations and Panel Discussion with Dr. Tom Tedeschi

In this special edition of This Week in Hearing, Dr. Tom Tedeschi breaks down the FDA’s draft proposal for Over The Counter (OTC) hearing aids. The presentation and subsequent panel discussion was part of the Academy of Doctors of Audiology, AuDacity 2021 conference in Portland, Oregon.


November 2, 2021 – The Hearing Review

“Build Back Better” Infrastructure Bill Includes Medicare Hearing Care Coverage

Although the original $3.5 trillion infrastructure bill has been cut in half, the $1.75 trillion Build Back Better framework now being considered by Congress includes expansion of Medicare coverage to include hearing aids and services, according to the White House.


November 1, 2021 – Audiology Online

Effortless Hearing Now Available through VA and DOD

Starkey’s latest technology, Evolv AI, is now available through the Veterans Affairs Administration, Department of Defense and other federal agencies. This bold technology is transforming a patient’s relationship with their hearing aids and setting the stage for an entirely new hearing ecosystem that not only emphasizes hearing’s impact on overall health and wellness but creates an effortless user experience.


November 1, 2021 – Hearing Health & Technology Matters

Oticon Announces Expanded Oticon More Family of Hearing Aids Available Through Veterans Administration

Oticon, Inc. continues to expand the Oticon More™ family to enable even more veterans and active duty personnel to benefit. Now available through the Veterans Affairs Administration, Department of Defense and other federal agencies, the new Oticon More miniRITE T with disposable batteries and the portable SmartCharger “allow VA and government audiologists to better match each patient’s lifestyle, needs and preferences”.


October 28, 2021 – Hearing Tracker

ReSound OneTM Hearing Aids Now Offer Hands-Free iPhone Streaming

ReSound ONE users will be able to answer calls with just a tap on their hearing aids and enjoy conversations with outstanding sound quality—all without ever having to take their device out of their pocket.


October 28, 2021 – Hearing Health & Technology Matters

Beltone Announces Partnership with Redux to Bring Professional Drying System to Patients Nationwide

Beltone, one of the nation’s leading hearing care retailers, announced that they will add the Redux professional drying system to participating Beltone locations across the country, helping patients to keep their hearing aids dry so those aids can function their best.


October 25, 2021 – Hearing Health & Technology Matters

2021 Hearing Technology Innovator Awards – Winners Announced!

Hearing Health & Technology Matters (HHTM) has today announced the winners of its second annual Hearing Technology Innovator Awards™. Through the annual awards program, HHTM honors technological innovation and achievement in the hearing industry.


October 25, 2021 – Forbes

Clarifying The Noise In Hearing Healthcare by Brandon Sawalich

Last week, the FDA released its proposed regulations around over-the-counter (OTC) hearing aids. OTC devices are meant to help people with perceived mild-to-moderate hearing loss. We welcomed this announcement, and it could not have come soon enough.


October 19, 2021 – GlobeNewswire

FDA Releases Draft Over-the-Counter Hearing Aid Regulation

“Good hearing increases social engagement, improves communication, lowers the risk of isolation and depression, and is part of healthy aging,” says Kate Carr, president of the Hearing Industries Association. “Hearing aids available today offer great technology to address hearing loss at various prices. And when OTC hearing aids are approved and available, Americans will have more options to hear well and stay vital. And if you opt for an OTC device and experience difficulties making it work for you, don’t give up. Check in with a hearing care professional for assistance.”


October 19, 2021 – Hearing Tracker

Signia Announces US Launch of Insio Charge&Go AX

Expanding on its mission to enhance human performance, hearing aid innovator Signia today announced the general availability of its Insio Charge&Go AX custom hearing aids, the newest revolutionary device built upon Signia’s pioneering Augmented Xperience (AX) platform.


October 14, 2021 – Bloomberg Law

Warren, Grassley Repeat Call for FDA to Release Hearing Aid Rule

Senators send letter to Acting FDA Commissioner Janet Woodcock urging the agency to issue its proposed rule by Nov. 6, in accordance with President Joe Biden’s executive order to promote competition


October 13, 2021 – Hearing Health & Technology Matters

Unitron Launches Stride Blu BTE Hearing Aids

Extending the Blu line of hearing devices, Unitron announces the official launch of its Stride™ Blu BTE (Behind-The-Ear) hearing aids. The launch includes two new BTE form factors on the Blu platform.


October 12, 2021 – RTTNews

Cochlear To Immediately Begin Controlled Market Release Of Remote Assist In The U.S.

Cochlear Limited has received FDA approval in September for the company's Cochlear Remote Assist solution in the Nucleus and Baha Systems. Cochlear noted that the FDA approval for the implant solution and FDA clearance for the Baha solution are the first step in commercializing the product offering, anticipated spring 2022.


October 3, 2021 – The Hearing Review

BIHIMA Calls for Mandatory Hearing Tests at 55

Audiologists are calling for testing to be more frequent than every 3 years. BIHIMA’s latest research found that over 60% of audiologists recommend that people should start having annual hearing tests over the age of 55, and just under 30% of audiologists say annual tests should start even earlier. Almost three quarters of audiologists believe there should be state-funded hearing tests for the over 50s.


September 30, 2021 – Audiology Online

Starkey Wins 2021 Manufacturer of the Year Award

Starkey is pleased to announce it has been named a 2021 Manufacturer of the Year by the Manufacturers Alliance. The award was presented this week, during a ceremony in Brooklyn Center, Minnesota. It celebrates and recognizes manufacturing excellence, as well as efforts to share improvement experiences with fellow manufacturers.


September 27, 2021 – The Hearing Review

OTC Looms and Congress Eyes Including Hearing Aids in Medicare

We’ve been expecting the US Food and Drug Administation (FDA) to roll out their proposal for a new class of over-the-counter (OTC) hearing aids since August 2020—the OTC Hearing Aid Act’s statutory deadline that was obliterated by the Covid-19 pandemic—so it is with some trepidation that I predict we’ll actually see the FDA’s proposed OTC regulations within the next month or two. However, as the article by Joe Lugara in this issue points out (see p 28), it’s unlikely the final rules will be made law until late summer 2022.


September 24, 2021 – The Hearing Review

October is National Protect Your Hearing Month

Raising awareness about noise-induced hearing loss from all sources is the focus of National Protect Your Hearing Month, which is observed each October by the National Institute on Deafness and Other Communication Disorders (NIDCD) and other organizations, according to an announcement on the NIDCD website.


September 23, 2021 – NBC Washington

Doctors Call New Hearing Aid a Game Changer

“Earlens offers the world's first and only FDA approved non-surgical lens that directly vibrates the eardrum without a speaker,” he said. “So, you really get a much richer, much clearer, more natural sound, and that's really what's been a game changer.”


September 23, 2021 – AP News

Cochlear Foundation launches global partnership with Malala Fund to remove hearing loss as a barrier to education

Malala Fund and hearing health not-for-profit Cochlear Foundation have partnered to raise awareness about the barriers keeping millions of children and young people with hearing loss from accessing a quality education.


September 21, 2021 – Hearing Health & Technology Matters

Starkey Announces Launch of ‘Listen Carefully’ Advocacy Initiative

Starkey has announced the launch of Listen Carefully, a new initiative aimed at “bridging the conversation between hearing healthcare providers and lawmakers in Washington, D.C.”


September 15, 2021 – Audiology Online

Introducing the First Style in the Ponto 5 Family

Oticon Medical is excited to announce the launch of Ponto 5 Mini – the first style in the new Ponto 5 family. With its revolutionary approach to feedback, this new sound processor takes the open sound experience, first introduced with the groundbreaking OpenSound NavigatorTM, to a new level.


September 14, 2021 – The Hearing Review

Sensorion, Cochlear Ltd Start Pilot Study for SENS-401

Sensorion a clinical-stage biotechnology company, which specializes in the development of novel therapies to restore, treat, and prevent within the field of hearing loss disorders, and Cochlear Limited, announce the initiation of a pilot study of the first-in-class small molecule drug SENS-401 (Arazasetron) in patients scheduled for cochlear implantation.


September 8, 2021 – The Hearing Review

The ‘Good Life’: What 40 Years of Consumer Comments Suggest About Hearing Aid Use

These descriptions reveal how hearing aids have a significant impact on the daily life of the users and their surroundings—for better or sometimes worse! The empirical data gathered from these journals illustrates how the sounds of daily life are essential to maximal communication and adds substantially to quality of life (QoL).


September 8, 2021 – The Hearing Review

US Hearing Aid Sales Roar Back

Even though any comparison of today’s US hearing aid sales to those of 2020 is bound to involve gaudy numbers—recall that total sales fell by more than half (58.6%) in the second quarter of last year due to the pandemic—statistics from the Hearing Industries Association (HIA) confirm a big comeback. For the first half (H1) of 2021, net unit sales rose by 61.6% when compared to H1 2020, and by 13.5% when compared to the pre-pandemic period of H1 2019.


September 4, 2021 – Hearing Health & Technology Matters

Widex My Sound Review: New AI-Enabled Feature in MOMENT Hearing Aids

My Sound is a new technology for customization of Widex MOMENT™ hearing aids that is designed to be entirely focused on listening intent. The feature leverages Widex’s generations of artificial intelligence and machine learning to understand the wearer’s needs.


September 1, 2021 – Audacy

New hearing technology from Starkey Hearing

Brandon Sawalich, President and CEO of Starkey Hearing, joins Cory to share some of the details about how they are using algorithms, AI and more scientific innovation inside of their newest product to help those suffering with hearing loss.


August 26, 2021 – The Hearing Review

‘NBC News’ Article Discusses OTC Hearing Aids

A recent article appearing on the NBC News website by Phil Galewitz with Kaiser Health News, discusses the expansion of over-the-counter hearing devices currently on the market for people with mild-to-moderate hearing loss, in the absence of FDA regulations governing the 2017 Over-the-Counter Hearing Aid Law.


August 24, 2021 – Hearing Health & Technology Matters

Cochlear’s Hearing Health Today Podcast Set for Return After Thousands Tune in

Cochlear’s popular podcast, Hearing Health Today, is set to return for a second season after hearing health professionals tuned in more than 4,000 times during the first season. The first episode of season 2 will be available August 31, 2021.


August 24, 2021 – Hearing Health & Technology Matters
How Do We Meet Consumers Where They Are? Interview with HIA President, Kate Carr
The pair discuss topics such as, (i) barriers to adoption of hearing care service and technology, and (ii) legislative, regulatory, reimbursement, and service delivery factors that have the potential to narrow the gap between consumer perceptions and the professional and industry offerings available in hearing care.


August 24, 2021 – The Hearing Review
Amplifon Hearing Health Receives HUM Accreditation
Amplifon Hearing Health Care (AHHC) announced that it recently received full URAC Health Utilization Management (HUM) accreditation, reportedly “becoming the first hearing healthcare organization in the country to achieve this recognition.”


August 20, 2021 – Hearing Health & Technology Matters
UK and Irish Hearing Aid Sales Hit Record High
The British Irish Hearing Instrument Manufacturers Association (BIHIMA) has released its Q2 2021 market data showing massive growth in the Irish and UK private hearing instrument markets.


August 19, 2021 – Inside Health Policy
FDA Sends Proposed OTC Hearing Aid Rule To OMB For Review
FDA on Wednesday (Aug. 18) sent two hearing aid regulations to the White House for review: the agency’s highly anticipated proposed rule that would establish an over-the-counter category of hearing aids and draft guidance that lays out regulatory requirements for hearing aids and personal sound amplification products (PSAPs).


August 18, 2021 – Hearing Health & Technology Matters
GN Unveils Jabra Earbuds Engineered for Discreet Hearing Enhancement
In a first-of-its-kind innovation, GN brings together the convenience of true wireless earbuds with advanced hearing technology to alleviate unaddressed user needs and enable millions of people to take a first step on their hearing health journey.


August 18, 2021 – The Hearing Review
Phonak Launches ActiveVent and CROS Paradise
Audeo Phonak announced ActiveVent, said to be “the world’s first intelligent hearing aid receiver” and CROS P, the Paradise solution for people with unilateral hearing loss (UHL).


August 16, 2021 – Healthline
Tips for Buying Hearing Aids
“Scams are becoming a bigger issue than we’ve ever seen in the past,” Dr. Powers said. “If it sounds too good to be true, it’s probably not true.” Here are some ways you can keep yourself safe.


August 17, 2021 – Morning Consult
Misinformation Around Hearing Aids Could Harm Americans
For the past four years, the Food and Drug Administration has meticulously talked with every stakeholder in this debate, but after four years of talking, the FDA has yet to set regulations. Meanwhile, the number of warnings about companies trying to jump ahead of the rules and sell cheap amplification devices under the OTC name is only growing.


August 10, 2021 – The Hearing Review
Bose Launches SoundControl Hearing Aids Nationwide
As reported by Hearing Review in May, SoundControl™ Hearing Aids were available on a limited geographic basis, but the devices have now been made available in all 50 states.


July 30, 2021 – The Hearing Review

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