Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


September 15, 2022 – British Academy of Audiology

BHIMIA Q2 data revealed

NHS, UK private market and Irish market hearing instrument sales were down in the second quarter of this year compared with Q1, but volumes were still higher than the equivalent quarter in the previous three years. It could be that we’re starting to see a levelling off after an initial surge in catch-up sales post pandemic.


September 15, 2022 – LinkedIn

Phonak and Advanced Bionics Partner with Upcoming Movie "Rally Caps"

Phonak and Advanced Bionics are proud to partner with "Rally Caps," an independent film that's shining a spotlight on the hearing loss community in a coming-of-age story for kids.


September 13, 2022 – PR Newswire

Sony and WS Audiology Have Entered into a Partnership Agreement in the Over-the-Counter Self-Fitting Hearing Aid Business

Sony Corporation ("Sony") and WS Audiology Denmark A/S ("WSA") have entered into a partnership agreement and various ancillary agreements with the aim of jointly developing and supplying new products and services in the over-the-counter ("OTC") self-fitting hearing aid market, beginning with the United States.


September 7, 2022 – Cision

Widex Launches New Widex MOMENT Sheer Hearing Aid Solution to Help Wearers Overcome Hearing Loss and Enhance Their Overall Wellness

Moving the market one step closer to the perfection of natural sound, Widex USA Inc. today introduced Widex MOMENT Sheer – its new hearing technology solution that builds upon the proven benefits of Widex MOMENT to further enhance wearers' lifestyles and wellbeing.


September 6, 2022 – Hearing Tracker

Signia Launches Styletto AX SLIM-RIC Form-factor and New AX Platform Capabilities in All AX Models

Furthering its mission to provide hearing care professionals (HCPs) and their patients with best-in-class hearing technology in sleek and modern form-factors, hearing aid innovator Signia today launched its highly-anticipated Styletto AX hearing aid featuring two new capabilities for its Augmented Xperience (AX) platform— My WellBeing and CallControl.


September 2, 2022 – The Hearing Review

Unitron’s Experience Innovations can help you break free from the status quo

Unitron’s Experience Innovations help you optimize and personalize the entire hearing care journey from the very first fit and beyond. Designed to support you and your patients throughout the hearing care journey, our Performance Tracking innovations provide data-driven insights and our Continuous Care features help patients get the most from their hearing care solutions.


September 2, 2022 – Hearing Health Matters

WS Audiology Opens New Americas Manufacturing and Distribution Center for Signia Hearing Aids

WS Audiology announced the opening of a new 94,000 square foot Americas Manufacturing and Distribution Center in Mexico to serve Signia customers throughout the United States, Canada, and Latin America. The company says the move will help improve its customer support programs in the face of sustained global supply chain disruptions.


August 25, 2022 – The Hearing Review

Oticon Launches Oticon Own Hearing Aids

Oticon Own is “the world’s first custom hearing aid with an on-board Deep Neural Network** that works more like the brain because it learned through experience,” according to the company. The new custom hearing aids represent “a significant leap in technology generations, delivering Oticon’s most advanced performance in discreet custom hearing aids with the superior power, speed and features of the groundbreaking Polaris platform.”


August 23, 2022 – Audiology Online

Phonak Unveils Lumity, the New Hearing Aid Platform for Fully Immersive Conversations in Virtually Any Situation

Just two years after introducing the highly successful Paradise platform, Phonak delivers even more benefits to its users with Lumity. This new platform provides 16 percent better speech understanding from the front and an average of 15 percent better speech intelligibility from the back and sides. It includes universal Bluetooth® connectivity and the sound quality expected from an industry leader.


August 20, 2022 – PBS News

How the FDA’s new rule expands access to hearing aids for millions

This week, the FDA cleared the way for hearing aids to be sold over the counter — a new rule that could expand access for millions across the country. Barbara Kelley, executive director of the Hearing Loss Association of America, joins Geoff Bennett to discuss.


August 17, 2022 – GN Newsroom

GN to help millions of Americans with unaddressed hearing loss thanks to the new OTC hearing aid category

GN confirms today its intention to launch Jabra Enhance Plus, a miniaturized true wireless earbud that delivers a 3-in-1 experience of hearing enhancement, music and calls, in the OTC hearing aid category.


August 17, 2022 – NIH

New NIDCD/NIH Webpage: Over-the-Counter Hearing Aids

On the page: What are over-the-counter (OTC) hearing aids?; Who are OTC hearing aids for?; Why are some hearing aids available without a prescription?; Where can I find more information about hearing loss and hearing aids?


August 17, 2022 – CNBC

Best Buy to sell over-the-counter hearing devices this fall following change in FDA regulation

By fall, the Minneapolis-based company said 300 of its more than 1,000 stores will have hearing solutions displays with about 10 hearing devices available at each. The electronic products retailer said it has already started offering an online hearing assessment tool.


August 16, 2022 – GlobeNewswire

Hearing Industries Association Supports FDA Final Rule on the Sale of Prescribed and Over-The-Counter Hearing Aids

The Hearing Industries Association (HIA), which represents hearing aid manufacturers, suppliers, distributors, and hearing health professionals, strongly supports broader access to safe and effective hearing aids, both OTC and prescription, for the estimated 38 million Americans with some degree of hearing loss for whom a hearing aid would help.


August 16, 2022 – PR Newswire

Beltone announces launch of two new hearing aids as part of continued dedication to patient care & support to its independent network of owners

Beltone, named America's #1 Hearing Care Retailer by Newsweek, debuted two new hearing aids today, Beltone Achieve and Beltone Imagine Custom CIC. These hearing aids were designed and engineered with advanced hearing technology to offer more benefits to users so hearing loss doesn't have to slow them down.


August 16, 2022 – Hearing Tracker

GN Audio Launches ReSound OMNIA for Better Natural Listening and Hearing in Noise

GN Hearing—the Denmark-based maker of ReSound hearing aids and a global hearing healthcare leader—announced today the launch of ReSound OMNIA, a hearing aid platform designed to set a new standard in hearing technology and improve how people interact with the world around them.


August 10, 2022 – Hearing Tracker

FDA Final OTC Hearing Aid Rules Move Forward from OMB

The FDA’s final regulations for OTC hearing aids appear to be at or near the publication stage. According to an online post by the Office of Information and Regulatory Affairs (OIRA), the review of the US Food and Drug Administration’s (FDA) final proposed rules for over-the-counter (OTC) hearing aids was completed by the Office of Management and Budget (OMB) on August 5.


August 8, 2022 – Audiology Online

20Q: Hearing Aids, Hearables and the Future of Hearing Technology

[Dave Kemp] perhaps is best known for his online presence, which includes his popular blog,, and his Future Ear Radio podcast, where he and his guests discuss emerging technology pertaining to hearing aids and consumer hearables—even a few things on the Aural Attention Economy.


August 3, 2022 –

A Breakthrough in Hearing Loss Solutions

In this webinar, we will discuss: Major differences between Earlens and conventional hearing aid technology; The importance and benefits associated with better audibility; Sound comparison between Earlens and acoustic hearing aids; The types of people who can benefit the most from Earlens; How to try Earlens.


August 3, 2022 – The Hearing Review

Carsten Buhl Named President of Newly-formed WSA Americas

Realigning its organizational structure to better serve existing Hearing Care Professionals (HCPs) and their patients in the United States and Canada, while accelerating its development of Latin American business opportunities, WS Audiology announced the formation of WSA Americas and appointed medical device and WSA veteran Carsten Buhl to serve as president of the new regional business unit, effective immediately, reporting to Eric Bernard, WS Audiology Group CEO.


August 2, 2022 – The Hearing Review

Are Hearing Aids the Answer to Reducing Stress and Improving Well-Being?

Based on a strong heritage in tinnitus relief, Widex SoundRelax offers new sounds generated in the hearing aid that combine unique fractal music with modulated wave-like sounds. This article reports a study showing the potential of Widex SoundRelax to support hearing aid users’ relaxation, concentration, and well-being. This is intended to combat stress and sustain health for users with and without tinnitus.


August 1, 2022 – Audiology Online

2022 Oticon Audiology Summer Camp Readies Next Generation of Audiologists for Success in the Evolving World of Hearing Healthcare

The 2022 Oticon Audiology Summer Camp brought graduate students representing 21 US universities to Orlando, Florida for a 4-day series of lectures and workshops focused on preparing them for success as new professionals in the field of audiology.  Launched in 1997, the annual professional development event is designed to supplement and complement students’ education with relevant, practical professional world knowledge and insights.


July 22, 2022 – Hearing Tracker

Trends in Audio Streaming for Hearing Aids and Hearing Aid Compatibility for Wireless Phones

A 10-year snapshot of the availability of telecoil and Bluetooth wireless technologies for hearing aid users drawn from HearingTracker data.


July 21, 2022 – Hearing Health Foundation

Hearing Aid Use Improves Brain Processing Over Time

Our group recently published a follow-up study in Frontiers in Aging Neuroscience in May 2022 that determined the time course of changes in brain processing over the course of six months. We measured cortical speech processing while wearing hearing aids at six time points: initial fitting, two weeks, six weeks, 12 weeks, 18 weeks, and six months post-hearing aid fitting.


June 30, 2022 – Audiology Online

Signia Launches Volume 3 of ‘Research Quick Takes’ Series, Delivering Unparalleled Support to Help HCPs Address Common Problems in the Clinic

Volume 3 of Research Quick Takes, The Hearing Aid Fitting Process — Getting it Right, examines research that supports the application of patient-centered care when selecting and fitting hearing aids. Specifically, the series takes viewers through six elements of the entire patient experience when acquiring hearing aids and discusses how relevant research can be applied to the clinical decision-making process.


June 29, 2022 – Audiology Online

Starkey Announced as Winner of Better Business Bureau Torch Award for Ethics

The BBB Torch Awards for Ethics honors organizations whose leaders demonstrate a high level of personal character, ensure that the organization’s practices meet the highest standards of ethics, and consequently, generate trust with their customers and the community.


June 27, 2022 – The Hearing Review

Amplifon Hearing Health Care Launches Hearing Aids and App

Amplifon Hearing Health Care, an independent provider of hearing benefit solutions in the US, announced the recent launch of Amplifon hearing aids and an accompanying app, its latest


June 23, 2022 – Hearing Tracker

Indispensable: New eBook by Brian Taylor Shows How Hearing Care Professionals Can Differentiate from Self-Fitting Devices

Given the rise of self-fitting innovations, hearing care professionals must focus on practices and techniques that optimize outcomes for the individual—ones that cannot be duplicated by self-fitting OTC devices.


June 23, 2022 – The Hearing Review

EHIMA Shows Increase in Global Hearing Aid Sales

In the last year, the members of EHIMA sold 18.79 million hearing aids in total. Compared to the previous year, sales figures increased by a full 33%, according to EHIMA. This marks a return to the growth path seen before 2020.


June 16, 2022 – The Hearing Review

GN Hearing Launches Custom Made by ReSound Hearing Aids

GN Hearing announced the rechargeable Custom made by ReSound hearing aids. According to the company, these hearing aids provide “all day use, streaming from iPhone and iPad or Android smartphones, and comfort with superior sound quality, in a stylish design.”


June 16, 2022 – Hearing Tracker

More than a Hearing Aid - The NEW Phonak Paradise Audéo Fit: An Interview with Leo den Hartog

Phonak Audéo Fit is being officially launched today in Amsterdam by Leo den Hartog, Senior Director Business Unit RIC at Phonak. Our very own Matthew Allsop is pulling Leo aside to get a little more insight into the new hearing aids.


June 6, 2022 – Cision

Beltone Celebrates Being Independent Together at 2022 National Meeting

Beltone, winner of Newsweek's "Best in Hearing Care Retailers", reunited its nationwide network of independent owners and hearing care practitioners at the Walt Disney World Dolphin Resort in Orlando for its 2022 National Meeting held May 19-21.


June 6, 2022 – GlobeNewswire

Starkey Serves as Exclusive Hearing Health Partner for the 2022 Special Olympics USA Games

Starkey’s participation is a continuation of the global partnership made with Special Olympics International earlier this year, which pledged to increase access to hearing health services worldwide for individuals with intellectual disabilities.


June 6, 2022 – Cision

Beltone Celebrates Being Independent Together at 2022 National Meeting

Beltone, winner of Newsweek's "Best in Hearing Care Retailers", reunited its nationwide network of independent owners and hearing care practitioners at the Walt Disney World Dolphin Resort in Orlando for its 2022 National Meeting held May 19-21.


June 6, 2022 – GlobeNewswire

Starkey Serves as Exclusive Hearing Health Partner for the 2022 Special Olympics USA Games

Starkey’s participation is a continuation of the global partnership made with Special Olympics International earlier this year, which pledged to increase access to hearing health services worldwide for individuals with intellectual disabilities.


May 31, 2022 – Hearing Health and Technology Matters

HIA President Kate Carr visits RAYOVAC® UK Plant as Sound Fusion™ Production Begins

Hearing Industries Association (HIA) President Kate Carr has paid a visit to Energizer Holdings Inc.’s RAYOVAC® hearing aid battery plant in the UK to see the first of its Sound Fusion™ Technology hearing aid batteries roll off the production line.


May 27, 2022 – British Academy of Audiology

NHS hearing aid purchases increase by 151k (61%) on the first quarter of last year

The UK Private sector continues its strong recovery from the pandemic with units up by 2.7% from the previous quarter and up 50% on Q1 2021. NHS volumes are down by 9k (2.2%) on Q4 2021 but still up 151k (61%) on the first quarter of last year.


May 24, 2022 – European Academy of Otology & Neuro-Otology

The Baha® Attract System Implantations Significantly Improve the Quality of Life of Hearing-Impaired Patients in Long-Term Observations

The system is effective for all audiological indications when strictly adhered to. The majority of patients are very satisfied with the aesthetic, hygienic, and utility aspects of the device.


May 23, 2022 – Hearing Health & Technology Matters

Oticon, Inc. Receives 2022 Angel Award

Oticon, Inc. was honored with a 2022 Angel Award from the Be An Angel Fund, Inc., a Houston-based charity dedicated to improving the quality of life for children with multiple disabilities or profound deafness by providing adaptive equipment and select services.


May 23, 2022 – Starkey

Starkey Wins Gold Stevie Award

As the nation’s premier business awards program receiving more than 3,700 nominations this year, the Stevie Awards recognize excellence in the workplace. Starkey’s Gold Stevie Award marks the fifth product innovation and design award won by Evolv AI in 2022 alone.


May 19, 2022 – PR Newswire

Beltone Awarded "Best in Hearing Care" on Newsweek's America's Best Retailers 2022 List

Having remained the most trusted hearing care provider for 82 years, Beltone is committed to providing more than just hearing aids, but also a partner for our patients every step of the way. Beltone continues to focus on the needs of our patients through the research and development of innovative new hearing technologies.


May 19, 2022 – Forbes

How Artificial Intelligence Is Opening Up A New World Of Possibilities In Hearing

Now, with AI, the modern-day hearing aid ushers in the next frontier in this journey. What could be more personal than a smart device that fits in your ear, helps you hear the world better, translates languages, acts as a personal assistant, gives you voice reminders, monitors your health and alerts loved ones about falls?


May 11, 2022 – CNN

Barbie unveils its first-ever doll with hearing aids

From creating the brand's first ever Barbie with hearing aids, to a Ken doll with the skin condition vitiligo, 2022's Fashionista line up -- which will be launched in Walmart, Target and Amazon -- will help kids "see themselves reflected," said Mattel's Global Head of Barbie Dolls, Lisa McKnight.


May 9, 2022 – Hearing Health & Technology Matters

Oticon Captures Three New 2022 Awards for Innovation and Design Excellence

Oticon MyMusic, already a CES 2022 Innovation Awards winner, received a second award for “Best New Hearing Aid Technology Solution” from the 2022 MedTech Breakthrough Awards. Oticon also secured 2022 Red Dot Design Awards for Oticon Play PX in the Medical Devices category and for Oticon SmartCharger in the Technology category.


May 9, 2022 – Audiology Online

20Q: Hearing Aid and Cochlear Implant Wear Time in Children - Eyes Open, Ears On!

Age-appropriate listening and spoken language outcomes are quite possible when hearing aids are worn during all (or nearly all) waking hours. The findings of the OCHL study are clear. Eyes Open, Ears On use of hearing aids leads to better outcomes.


May 3, 2022 – The Hearing Review

Starkey Names Eric Hanson as Chief Information Officer

After a global search, Starkey announced that it has named transformational information technology (IT) leader Eric Hanson as Chief Information Officer. Hanson is responsible for strategically aligning the company’s IT infrastructure throughout the organization to create a secure and strong foundation of systems and tools that enable growth.


May 4, 2022 – Northwestern Medicine

New Tool to Create Hearing Cells Lost in Aging

Northwestern Medicine scientists have discovered a single master gene that programs ear hair cells into either outer or inner ones, overcoming a major hurdle that had prevented the development of these cells to restore hearing


May 3, 2022 – The Hearing Review

Amazon Fire TV Cube Launches Audio Streaming for Hearing Aids (ASHA)

This makes Amazon Fire TV Cube “the first-ever streaming media player to support ASHA and allow customers to directly connect compatible Bluetooth hearing aids,” according to the company.


May 2, 2022 – Hearing Tracker

Oticon MoreTM miniBTEs Now Available Through VA

Oticon, Inc. continues to expand the Oticon More™ family with two new miniBTE solutions that give VA audiologists the ability to bring the superior sound quality of Oticon More to even more veterans.  Available through the Veterans Affairs Administration, Department of Defense and other federal agencies, the discreet miniBTEs offer the option of rechargeable or non-rechargeable styles.


May 2, 2022 – Audiology Online

Signia Announces Availability of Innovative Hearing Aid Features and a New Model for Its Breakthrough Augmented Xperience (AX) Platform That Deliver Enhanced Hearing Performance<

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