Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


March 29, 2021 – The Hearing Review
The Philosophy of Growth by Serving People’s Hearing Needs: An Interview with Bill Austin, Part 1
William (Bill) Austin celebrated his 60th year in the hearing healthcare field in February. As the founder of Starkey, one of the “Big 6” hearing aid manufacturers, he is probably among less than a handful of people who have continuously helmed a global hearing aid company from the 1970s to the present.


March 28, 2021 – Pelican Post News
AG warns of Hearing Aid scam targeting Louisianans
“Technological innovations can be a great thing for consumers, especially when it comes to improving their quality of life while lowering their costs,” said Attorney General Landry. “However, Louisiana patients in the marketplace should be mindful that some sellers pushing ‘innovations’ may not have the best of intentions.”


March 22, 2021 – Hearing Health & Technology Matters
Hearing Industries Association Responds to Paul Martin Interview; Addresses Opposition to Florida Legislation
Instead of improving access for consumers, which we strongly support, Florida SB 700 as amended does very little to address telehealth and will cause significant confusion among Florida’s hearing loss  population, including many seniors and elderly consumers.


March 22, 2021 – The Hearing Review
Signia Releases Active X Hearing Aid
“Signia Active is a solution for those who have long fought the adoption of hearing aids, but know that they need them. Signia Active is a breakthrough device that shatters the traditional definition of a hearing aid to create a new category of device that enables increased patient conversion and attracts entirely new demographics of wearers.”


March 18, 2021 – The Hearing Review
A March Sales Surge? An Analysis of Seasonal Fluctuations in Hearing Aid Sales
The past year has been anything but typical. However, if long-term hearing aid sales trends are predictive of future dispensing volume, then the statistics suggest we should—right now in March—be arriving at one of the best times of the year for business.


March 18, 2021 – BusinessWire
UnitedHealthcare Hearing Launches Virtual Option to Help Plan Participants Remotely Access Hearing Health Care and Treatment
UnitedHealthcare Hearing has introduced a new virtual care option for people across the country and individuals enrolled in eligible UnitedHealthcare employer-sponsored and Medicare Advantage plans, helping expand access to custom-programmed hearing aids and potentially reducing the need for in-person appointments for fittings or adjustments.


March 18, 2021 – The Hearing Review
‘BBC’ Article Explores Link Between Noise Pollution, Cardiovascular Problems
Though noise pollution has previously been linked to hearing loss, a number of research studies from the last 10 years have increasingly suggested a connection between noise and heart ailments.


March 7, 2021 – Hearing Health & Technology Matters
American Academy of Audiology Names Patrick Gallagher, MBA, as New Executive Director
The American Academy of Audiology (AAA) has announced the appointment of Patrick Gallagher, MBA, as its new executive director effective March 15, 2021.


March 7, 2021 – Forbes
Advanced Audio Technology Is Helping People Hear More Clearly
The main thing I can take away from my short experience with a pair of hearing aids is to say that if you think you have a hearing problem and it’s impacting your quality of life, it would be well worth seeking the help of a professional audiologist to see if a hearing aid could help with your hearing loss.


March 4, 2021 – Hearing Health & Technology Matters
FDA Requests Companies Stop Issuing Misleading Registration Certificates
In a statement issued this week, the U.S. Food and Drug Administration (FDA) noted that it is aware that certain companies are producing and issuing “FDA Registration Certificates” that may look like official government documents and include unauthorized use of the FDA logo.


March 4, 2021 – The Hearing Review
Apple Shares Results of Hearing Study
The Apple Hearing Study is sharing new data from thousands of participants across the US in an effort to help people better understand their hearing health, according to an announcement on the company’s website.


March 1, 2021 – Audiology Online
Introducing ReSound Key – Everyone Deserves Great Hearing
Our primary focus for ReSound Key is to improve access to high-quality hearing care worldwide. While ReSound Key is a more accessible product, it is underpinned by the same Organic Hearing philosophy behind our cutting-edge technology, enabling people to connect to the world around them in the most intuitive and natural way.


March 1, 2021 – Audiology Online
Oticon Joins in International Celebration of World Hearing Day “Hearing Care for All”
In support of World Hearing Day’s call for “Hearing Care for All,” Oticon aims to facilitate consumer action on hearing loss with links to dedicated website pages and the Hearing Center Locator in media and social channel outreach.


February 25, 2021 – The Hearing Review
HIA Sends Position Statement to Florida Legislators on SB 700 Bill, Direct Mail Hearing Aids
A letter from Hearing Industries Association (HIA) Chairman Brandon Sawalich and President Kate Carr was sent on Tuesday, February 23, to Florida legislators about the SB 700 telehealth bill, which has generated controversy and concern.


February 25, 2021 – Audiology Online
ReSound Presents a Virtual Concert with Sivu for World Hearing Day 2021
To celebrate World Hearing Day 2021, GN Hearing is hosting a virtual concert to bring the hearing loss community together. Hosted by GN Hearing’s CEO, Gitte Aabo, the concert will feature a set performance by UK singer-songwriter and ReSound ONE user, Sivu.


February 25, 2021 – Globe Newswire
New Research Shows 80% of Us Consider Hearing Loss Serious, So Why Do We Ignore It?
New research from the Hearing Industries Association (HIA) reveals that 4 out of 5 Americans consider hearing loss serious, but ignoring the problem is more common than you may think. Fewer than 16% of adults ages 20-69 who need a hearing aid use one.


February 24, 2021 – The Hearing Review
Florida Telehealth Bill Seeks to Legalize Direct Mail Hearing Aids and Amend Dispensing Laws
New proposed legislation (CS/SB 700) in Florida, if passed, would expand telehealth and make direct-mail hearing aids available to adults, while amending current laws regarding the sale and distribution of hearing aids in the state. In particular, it would make it legal for a person to sell or distribute hearing aids through the mail to end-users who are 18 years of age or older—previously a second-degree misdemeanor.


February 24, 2021 –
The Global CI Collaborative Presents: CI Futures Forum Webinar Series
You will have the opportunity to hear from a diverse multi-disciplinary panel of experts from around the world, discussing the findings and recommendations from the consensus paper, as well as the real world barriers and facilitators to access and equity for adult CI. Webinars will be presented by leading experts in the field of CI from around the world and will include the participation of patients.


February 23, 2021 – Hear-it News
Debate on “Hearing care for all”
To mark World Hearing Day on March 3rd, a virtual Lunch Debate is being held at the European Parliament. The theme of the debate is “Hearing care for all”. The debate will take place on Wednesday March 3rd 2021 from 12:30 to 14:30 (CET).


February 22, 2021 – Hearing Health & Technology Matters
Phonak Launches Roger Focus II, a Mini Hearing Device That Receives a Teacher or Parent’s Voice Across the Room
Phonak, a leading global provider of life-changing hearing solutions, is today launching the second generation of Roger Focus, the tiny ear-level receiver that allows children, teens, and adults to hear a speaker’s voice via any Roger™ microphone.


February 16, 2021 – Cision Newswire
Signia Launches Motion X Hearing Aids, Introducing World's First Rechargeable Super Power Hearing Aid With up to 61 Hours of Wear-Time Per Charge
Hearing aid innovation leader Signia today unveiled its newest lineup of Motion Charge&Go X hearing aids, which includes the breakthrough Motion Charge&Go SP X – the first-ever rechargeable super power hearing aid that delivers uncompromised hearing with up to 61 hours of run-time per charge.


February 9, 2021 – U.S. Food & Drug Administration
Cochlear Implants and MRI Safety
The FDA advises patients, caregivers, healthcare providers, and MR technologists to be aware of the risks that an MRI may pose to patients with cochlear implants, take precautions to avoid these risks, and report any adverse events that may occur in the MRI environment.


February 5, 2021 – The Hearing Review
Pent-Up Demand for Hearing Aids in 2021
The numbers in 2020 were stark, with hearing aid sales decreasing by 18% from the previous year. However, many experts predict a rebound once vaccines fully roll out and the pandemic becomes more manageable.


February 5, 2021 – The Hearing Review
Self-reported Hearing Loss Linked to Increased Risk of Dementia
In Australia, hearing loss affects 74% of people aged over 70. International studies estimate that people with severe hearing loss are five times more likely to develop dementia. Addressing midlife hearing loss could prevent up to 9% of new cases of dementia – the highest of any potentially modifiable risk factor identified by a commissioned report published in The Lancet in 2017.


February 2, 2021 – The Hearing Review
Phonak Launches Naida Paradise Hearing Aid
Phonak, a global provider of hearing solutions, announced Naída Paradise, the power hearing aid that “gives people with severe-to- profound hearing loss the power, sound quality, and wireless connectivity they need to connect with everything around them.”


February 1, 2021 – The Hearing Review
COVID-19 Impact on Hearing Loss Study to Commence
The one-year study will be co-led by Professor Kevin Munro, Manchester BRC Hearing health lead and professor of audiology at The University of Manchester, and will investigate the long-term impact of COVID-19 on hearing among people who have been previously treated in hospital for the virus.


February 1, 2021 – Hearing Health & Technology Matters
GN Hearing Launches New ReSound Key Family of Hearing Aids
GN Hearing, a global leader in hearing aid innovation, today unveils ReSound Key, a full essential hearing aid line-up that “provides greater access to proven and award-winning hearing technology worldwide”.


January 29, 2021 – Audiology Online
GN Hearing Announces New Scholarship Fund to Support Black Audiology Students, Including at HBCUs
GN Hearing, the global leader in hearing aid innovation, today announced the creation of a scholarship fund to be awarded to Black students pursuing a career in audiology and hearing sciences, with a focus on students attending a Historically Black College or University (HBCU).


January 28, 2021 – The Hearing Review
Widex Launches PureSound Technology for Moment
The company announced to the public the launch of Widex PureSound technology—which has been featured in several Hearing Review technical articles—available in its new WIDEX MOMENT hearing aids, featuring two distinct signal processing pathways — a “classic” version and a new ZeroDelay Accelerator pathway that “dramatically changes how hearing aids sound,” according to the company.


January 26, 2021 – Audiology Online
Oticon More™ - Trained on More than 12M Real-life Sounds
Every sound that passes through the device is compared to the results of what was discovered in the learning phase. Clearer contrasts are created as speech signals are protected and competition is reduced.


January 21, 2021 – Audiology Online
AI-Powered WIDEX MOMENT™ Hearing Aids Named Digital Trends ‘Tech for Change 2021’ Award Winner
Widex Inc. today announced that it has been recognized by Digital Trends Media Group with a Tech for Change Award at CES 2021 for its WIDEX MOMENT™ hearing aids. Recipients were selected based on innovations intended to make the world a better place, as displayed during CES.


January 21, 2021 – The Hearing Review
Oticon Announces 2020 ‘Focus on People’ Winners
Oticon, Inc has announced the 2020 Oticon Focus on People Award winners, described as “12 outstanding individuals whose courage and commitment are helping to change the perception of what it means to have a hearing loss.”


January 15, 2021 – The Hearing Review
The Brain on Hearing Aids: Can Treatment with Hearing Aids Improve Neurocognitive Function in Age-Related Hearing Loss?
This study, and the emerging evidence from other neuroimaging studies, supports growing evidence that untreated hearing loss is not just linked to behavioral compensation but also neurophysiological compensation. Based on our findings, it appears that untreated hearing loss (even mild sensorineural hearing loss) is associated with neural re-organization and cognitive deficits.


January 12, 2021 – Hearing Health & Technology Matters
Oticon Inc. Launches More™: First Hearing Aid with an On-Board Deep Neural Network
Oticon, Inc. today launched Oticon More™, a “revolutionary new hearing aid that builds on the company’s proven BrainHearing™ approach to provide the brain optimum input for better speech understanding with less effort”.


January 12, 2021 – Hearing Health & Technology Matters
EHIMA Appoints WS Audiology CEO, Eric Bernard, as President
After a two year’s term, Demant A/S-CEO Søren Nielsen hands over the European Hearing Instrument Manufacturers Association (EHIMA) Presidency to Eric Bernard, CEO of WS Audiology, the company formed from the merger between Sivantos and Widex in 2019. The EHIMA members elected Mr. Bernard unanimously as President for the period 2021-2022. 


January 12, 2021 – Audiology Online
Earlens - An Inside Look at Earlens
Learn about the technology and team behind the revolutionary Earlens Contact Hearing Solution. Understand how the culture of innovation is constantly pushing the boundaries of what people had thought was possible with their hearing aids.


January 7, 2021 – Audiology Online
Hearing Aid Innovator Signia Appoints Mike O’Neil as President
Underscoring its commitment to enhancing human performance through pioneering hearing solutions, hearing aid innovator Signia today announced the appointment of Mike O’Neil to serve as President, reporting directly to Daniel Liberman, President, U.S. of parent company WS Audiology. O’Neil assumed this role in October 2020 and has complete responsibility for the management and growth of Signia.


January 5, 2021 – GlobeNewswire
Starkey Wins Award for Excellence in Design
Starkey is pleased to announce that Livio Edge AI has won a GOOD DESIGN® Award. GOOD DESIGN is the world’s most recognized program for design excellence worldwide. It represents the world’s critical mass of the design and manufacturing industry, representing the best consumer design ranging from electronics to transportation.


December 17, 2020 – The Hearing Review
Signia Launches Upgraded Face Mask Mode
The updated Face Mask Mode helps further increases the loudness of frequencies associated with speech – thereby “making it even easier to understand speech through face masks.”


December 16, 2020 – Hearing Health & Technology Matters
WIDEX MOMENT Hearing Aids Named CES 2021 Innovation Awards Honoree
Widex Inc. this week announced that it has been named a CES® 2021 Innovation Awards Honoree for the company’s WIDEX MOMENT™ hearing aids. The announcement comes ahead of the first-ever, all-digital CES 2021, happening Jan. 11-14, 2021.


December 15, 2020 – GlobeNewsWire
Livio Edge AI designated as a CES 2021 Innovation Awards honoree
Livio Edge AI has been selected as a CES 2021 Innovation Awards honoree in the accessibility category. Its innovative design and engineering features scored highly across the evaluation criteria.


December 14, 2020 – Audiology Online
How does the Cochlear™ Osia® System utilize the Human Design™ concept?
Blending hearing technology with human capacity, the Osia System uses innovative technologies specifically chosen and designed to work in and with the body, an approach called the Human Design™ concept. 


December 10, 2020 – The Hearing Review
Advanced Bionics Receives FDA Approval for Marvel Cochlear Implants
Advanced Bionics (AB), in collaboration with Phonak, a provider of hearing solutions, announced that it received FDA approval to be able to bring Marvel hearing technology to Advanced Bionics cochlear implants wearers.


December 7, 2020 – Health Day
Proportion of Older Adults Owning, Using Hearing Aids Increasing
Nicholas S. Reed, Au.D., from the Johns Hopkins Bloomberg School of Public Health in Baltimore, and colleagues analyzed data from the 2011, 2015, and 2018 cycles of the National Health Aging and Trends Study to examine trends in hearing aid or other hearing device use.


November 22, 2020 – Hearing Health & Technology Matters
Earlens Hearing Device Named Among TIME’s Best Inventions of 2020
The Earlens® Contact Hearing Solution was named among TIME’s Best Inventions of 2020. The 2020 list from the influential news and current affairs publication recognizes 100 ground-breaking inventions that are “changing the way we live”.


November 20, 2020 – The Hearing Review
Mass Eye and Ear Experts Urge FDA to Allow OTC Hearing Aid Devices
Hearing loss experts at Mass Eye and Ear are advocating for the US Food and Drug Administration (FDA) to implement a law passed by Congress permitting the sale of over-the-counter (OTC) hearing aids, according to an announcement on the hospital’s website.


November 20, 2020 –
ReSound Looking for Hearing Care Professionals to Help with $1 Million Hearing Aid Donation
ReSound, the global leader in hearing aid innovation, today announced the launch of the ReSound Gives Sound community campaign, a nationwide effort to donate up to $1 million worth of ReSound ONE hearing aids to people living with hearing loss who have been negatively affected by the numerous challenges of 2020.


November 16, 2020 –
Senators Warren and Grassley Urge FDA to Initiate Overdue Rulemaking So That Hearing Aids Can Be Made Available Over-the-Counter
Warren and Grassley's Over-the-Counter Hearing Aid Act was signed into law in 2017 and requires the FDA to issue draft rules by August 2020, but the FDA has yet to do so; Hearing loss continues to be a problem for millions of Americans, but only around 14 percent of Americans with hearing loss use hearing aids.


November 11, 2020 – The Hearing Review
Phonak Launches Lyric4 Hearing Aid
Phonak announces the fourth generation of Phonak Lyric, what the company says is “the world’s only 100% invisible hearing aid that can be worn 24/7 for months at a time.”


November 10, 2020 – The Hearing Review
BIHIMA Predicts Increased Use of Integrated Hearing Technology During Pandemic
BIHIMA, the British Irish Hearing Instrument Manufacturers Association, issued an announcement with its prediction that there will be an increase in the use of hearing technology and its integration with smartphones and tablets, especially by older people, following changes in lifestyle due to lockdown.


November 9, 2020 – Audiology Online

HIA Logo

The Hearing Industries Association is the trusted voice on hearing health care for product innovation, public policy, patient safety and education.

Members   Marketrak   Members Area

Connect with Us

Facebook Twitter