Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


May 4, 2022 – Northwestern Medicine

New Tool to Create Hearing Cells Lost in Aging

Northwestern Medicine scientists have discovered a single master gene that programs ear hair cells into either outer or inner ones, overcoming a major hurdle that had prevented the development of these cells to restore hearing


May 3, 2022 – The Hearing Review

Amazon Fire TV Cube Launches Audio Streaming for Hearing Aids (ASHA)

This makes Amazon Fire TV Cube “the first-ever streaming media player to support ASHA and allow customers to directly connect compatible Bluetooth hearing aids,” according to the company.


May 2, 2022 – Hearing Tracker

Oticon MoreTM miniBTEs Now Available Through VA

Oticon, Inc. continues to expand the Oticon More™ family with two new miniBTE solutions that give VA audiologists the ability to bring the superior sound quality of Oticon More to even more veterans.  Available through the Veterans Affairs Administration, Department of Defense and other federal agencies, the discreet miniBTEs offer the option of rechargeable or non-rechargeable styles.


May 2, 2022 – Audiology Online

Signia Announces Availability of Innovative Hearing Aid Features and a New Model for Its Breakthrough Augmented Xperience (AX) Platform That Deliver Enhanced Hearing Performance

Hearing aid innovator Signia today announced the availability of its latest feature enhancements for its groundbreaking Augmented Xperience (AX) hearing aid platform: HandsFree, Auto EchoShield, and Own Voice Processing (OVP) 2.0 – which, together, enhance hearing performance in a wide variety of situations.


April 28, 2022 – Yahoo! Entertainment

Snapchat adds new assistive devices for Bitmoji avatars, including hearing aids and more

Now, users can add a hearing aid in a variety of colors and choose to have them in one ear or both.


April 27, 2022 – Hearing Tracker

Starkey’s Evolv AI Wins 2022 MUSE Design Award

Starkey is proud to announce its newest and most advanced line of hearing aids, Evolv AI, has won a 2022 MUSE Design Award in the Product Design, Medical Device category.


April 27, 2022 –

Cochlear agrees to acquire Oticon Medical, Demant's hearing implants business

Cochlear Limited, a global leader in implantable hearing solutions, agrees to acquire Oticon Medical for DKK850 million following Demant’s decision to exit its hearing implants business activities.


April 20, 2022 – The Hearing Review

HR Podcast: Update from Hearing Loss Association of America Executive Director Barbara Kelley

The Hearing Loss Association of America (HLAA)—the largest US advocacy group for people with hearing loss—has been busy working with the FDA, FTC, FCC, HHS, NIDCD, CTA, and the various professional and industry groups in hearing healthcare on virtually everything related to hearing and access issues.


April 14, 2022 – Hearing Health & Technology Matters

Latest Hearing Loss Research Highlights Need for Earlier Intervention

It is recognized that untreated hearing loss negatively affects quality of life, and is often linked to depression, social isolation and cognitive decline. More recently, it has emerged that the consequences of untreated hearing loss develop in individuals with normal audiograms.


April 12, 2022 – Hearing Health & Technology Matters

What the Research Can Tell Us About Consumer-Driven Hearing Healthcare: Interview with Vinaya Manchaiah, PhD

In this episode of This Week in Hearing, Vinaya Manchaiah, professor at the University of Colorado Medical School talks us through the consumer on-line review research his team of collaborators have conducted over the past few years.


April 8, 2022 – Grassley.Senate.Gov

Grassley, Warren Introduce Bill To Increase Pressure On FDA To Issue Final Rule On Over-The-Counter Hearing Aids

Today, Sens. Chuck Grassley (R-Iowa) and Elizabeth Warren (D-Mass.) introduced new legislation that would require the Food and Drug Administration (FDA) to issue a final rule regarding over-the-counter hearing aids.


April 6, 2022 – Audiology Online

Oticon Medical Invites Everyone to Feel the Good Vibrations on Bone Anchored Awareness Day

May 3 marks the second annual Bone Anchored Awareness Day, also known as Good Vibrations Day. This day was established in 2021 as a non-branded day to raise awareness, celebrate bone anchored hearing as a treatment, and give voice to users around the globe.


April 4, 2022 – Hearing Professional Radio

Hearing Health and Over The Counter Hearing Aids

Kate Carr, President of the Hearing Industries Association (HIA), which represents the leading hearing aid manufacturers in the world, and Dr. Thomas Powers, an audiologist, professor and researcher, discusses the upcoming change, what it means for hearing health and what listeners need to know about hearing loss and treatment.


April 1, 2022 – Hearing Health & Technology Matters

Starkey’s Evolv AI Wins Prestigious International Red Dot Award

This is the sixth year Starkey has won this award, which is one of the most renowned international product competitions in the world. This annual awards program recognizes the year’s best products that are aesthetically appealing, functional, innovative, and most importantly, have outstanding design.


March 28, 2022 – Cochlear Americas

Cochlear Americas recognizes Lisa Aubert as new President for the region

Cochlear Limited, the global leader in implantable hearing solutions, celebrates the promotion of Lisa Aubert, currently the Vice President of Sales for Cochlear Americas, to the role of President for Cochlear Americas on April 1, 2022.


March 22, 2022 – Audiology Online

Starkey’s Evolv AI Wins 2022 Artificial Intelligence Excellence Award

The company’s newest and most advanced family of hearing aids, Evolv AI, has won a 2022 Artificial Intelligence Excellence Award, presented by the Business Intelligence Group (BIG). This annual business awards program recognizes organizations, products, and people who bring Artificial Intelligence to life and apply it to solve real problems.


March 10, 2022 – The Hearing Review

OTC Hearing Aids and How FDA Rules Might Change Hearing Care, with Dr Tom Powers

In this 35-minute podcast, well-known hearing industry audiologist Thomas Powers, PhD, and Hearing Review Editor Karl Strom talk about four noteworthy parts of the proposed OTC hearing aid regulations.


March 8, 2022 – Otology & Neurotology

Current Estimates of Cochlear Implant Utilization in the United States

CI utilization rates remain low among individuals who meet audiometric criteria for CI. Although the annual proportion of CI recipients to new audiometric candidates has increased, the total population of untreated audiometric CI candidates continues to rise.


March 3, 2022 – GlobeNewswire

As the US Gets Closer to Over-the-Counter Hearing Aids, Experts Urge Consumers to See a Hearing Care Professional First

In recognition of World Hearing Day on March 3, the Hearing Industries Association (HIA) is releasing results of a recent survey of 1,000 adults that helps us understand consumer perspectives regarding hearing health.


February 24, 2022 – Beltone

Beltone Hearing Aids Now Support Hands-Free Calls with iPhone and iPad Starting February 25

Beltone, the nation’s leading hearing care retailer, today announced that Beltone Imagine™ Behind-the-Ear (BTE) hearing aids will now support hands-free calls to iPhone and iPad starting February 25.


February 24, 2022 – BusinessWire

Oticon Expands Hearing Aid Solutions, Introducing New Styles and Technologies for People of All Ages with Hearing Loss

Oticon, Inc. is expanding its hearing aid portfolio to allow even more individuals with hearing loss to experience the benefits of Oticon’s advanced BrainHearing™ technology. The additions include two new Oticon More™ miniBTE styles that meet the needs of users who prefer small, discreet, behind-the-ear (BTE) options, as well as two new hearing aid families.


February 22, 2022 – Hearing Tracker

Phonak Announces New Virto Paradise Line of Custom-made Hearing Aids

Phonak, a leading global provider of life-changing hearing solutions, today announces its best-selling Paradise technology is now available in its popular Virto line of custom-made hearing aids.


February 8, 2022 – Hearing Health & Technology Matters

FDA Clears Jabra Enhance Plus as Self-Fitting Hearing Aid Ahead of OTC Regulations

GN today announces the availability of the first-of-its-kind innovative Jabra Enhance™ Plus earbuds engineered for hearing enhancement in the US on February 25th.


February 7, 2022 – Hearing Tracker

New ReSound ONE BTE Models Launched by GN

The new ReSound ONETM Behind-the-Ear hearing aids deliver world-class technology to people who really need it – those with moderate to severe hearing loss – providing outstanding sound quality, best-in-class rechargeability and hands-free calls for iPhone and iPad.


February 7, 2022 – Cision

Beltone expands portfolio with new Beltone Imagine Behind-the-Ear hearing aid offering outstanding sound quality for those with challenging hearing loss

The new Beltone Imagine™ Behind-the-Ear hearing aids deliver world-class technology to people who really need it - those with moderate to severe hearing loss - providing exceptional sound quality, best-in-class rechargeability as well as hands-free calls for iPhone and iPad.


February 4, 2022 – Hearing Health & Technology Matters

Latest Oticon Hearing Aids Support 2-Way Hands-Free Streaming for iPhone and iPad

Oticon today announced that users of Oticon hearing aids built on the Polaris platform technology will be able to enjoy hands-free communication using iPhone and iPad. In addition to streaming audio from iPhone and iPad, the Oticon More™ family can be used as a wireless headset so that users can speak hands-free on calls.


February 1, 2022 – Audiology Online

Signia Announces New HandsFree Phone Call feature for its Augmented Xperience (AX) Hearing Aids

Furthering its mission to enhance human performance, hearing aid innovator Signia today announced that its breakthrough Augmented Xperience (AX) hearing aid platform will now support hands-free phone calls. The HandsFree feature upgrade will be available Spring 2022 for all new and existing AX hearing aids paired with iOS devices.


January 24, 2022 – The Hearing Review

Hearing Aid Sales Increase by 37% in 2021

Hearing aid dispensing, particularly in the private sector, rebounded impressively in 2021, according to statistics generated by the Hearing Industries Association (HIA), Washington, DC, whose members are thought to comprise over 90% of the hearing aid units dispensed in the United States.


January 18, 2022 – GlobeNewsWire

HIA Responds to Proposed FDA OTC Hearing Aid Rule

HIA supports the FDA’s position that it is critical to adequately balance accessibility and affordability with safety and effectiveness under the proposed OTC rules. To that end, HIA believes that the best way to accomplish these goals is to ensure the continued application of FDA regulatory oversight to hearing aids – OTC or otherwise – and provided several recommendations to the FDA to protect consumers and safely and effectively provide access to hearing loss solutions.


January 13, 2022 – The Hearing Review

Sonova to Purchase Alpaca Audiology

With the acquisition, Sonova expands its direct consumer access in the United States, which includes the US hearing healthcare networks of Connect Hearing and the online patient referral platform, HearingPlanet. Sonova is also the parent group of Phonak, Unitron, and Advanced Bionics.


January 12, 2022 – Inside Sources

More Affordable Hearing Aids Still Have to Be Safe

The FDA has set a top output limit (the maximum level of sound that goes into the user’s ear) for over-the-counter devices of 115 to 120 dB. This is higher than the 110 dB recommended for OTC hearing aids by the nation’s top associations of hearing care professionals and significantly higher than the 95 dB suggested by the World Health Organization for personal sound amplification products.


January 11, 2022 – The Hearing Review

Cochlear Implantation May Benefit Children with ASD

The majority (73%) of children in the study consistently used their cochlear implant throughout the day, of whom 45% developed some understanding of spoken words with hearing alone (no visual cues). Forty-five percent also used spoken language to some degree as part of their overall communication.

January 5, 2022 – Starkey Sound Bites

04: Our Friends from the Hearing Industries Association Talk Hearing Aid Trends, Surveys and Advocacy   

HIA president, Kate Carr, and director of public policy & advocacy, Bridget Dobyan, call in to discuss what MarkeTrak data tells us about prescription hearing aids vs. PSAPs, the state of OTC legislation, and how they’re working to advocate on behalf of patient-driven hearing healthcare.


January 4, 2022 – This Week in Hearing

How Hearing Healthcare Will Evolve in 2022 (Part 1)

Host Dave Kemp chats with Kat Penno, Director of Hearing Health at Nuheara, and Andy Bellavia, Director of Market Development for Knowles Corp.


December 28, 2021 – Hearing Health & Technology Matters

Top 10 Hearing News Stories of 2021

In spite of another year battling a pandemic, a number of innovations and significant changes occurred throughout the past year in hearing healthcare. Legislative proposals, industry developments, advances in research and disruptive technologies were among this year’s list of ‘most read’ stories of the year at Hearing News Watch.


December 23, 2021 – The Hearing Review

Signia Publishes Life Cycle Assessment Study

Signia is reportedly “the first company in the hearing aid industry to have undergone a comprehensive and scientific life cycle assessment (LCA) to compare the lifetime environmental impact of the rechargeable and non-rechargeable hearing aids.”


December 22, 2021 – Audiology Online

Earlens Releases New Summary of the Body of Research on the Benefits of Extended-Bandwidth Hearing

This series, which includes articles in the current December and upcoming January and February issues, provides a high-level review of data accumulated from over a decade of rigorous clinical research with the remarkable technology at the heart of the Earlens system.


December 20, 2021 – PR Newswire

New Study: Signia Rechargeable Hearing Aids Cut Environmental Impact by 65%

A comprehensive life cycle assessment from hearing aid innovator Signia shows that its rechargeable hearing aids have 65% less environmental impact compared to battery-driven hearing aids, saving the average user more than 100 batteries each year.


December 17, 2021 – The Hearing Review

‘NY Times’ Article Breaks Down Hidden Hearing Loss

Also known as the “cocktail party effect,” it can be difficult to diagnose people who go to an audiologist complaining of hearing loss as they often score normally on an audiogram, the standard way to measure hearing function. In a recent New York Times article, writer Emma Yasinski discussed the science behind hidden hearing loss as well as potential strategies for better communication.


December 14, 2021 – GN Newsroom

GN Hearing acquires New York based Lively – a leader in online hearing care

The acquisition of Lively will directly benefit GN Hearing’s network of hearing care professionals by adding valuable capabilities to GN’s operations, including digital channel access, in-depth expertise of digital marketing and telehealth, and data driven consumer behavior to attract new, younger consumers.


December 9, 2021 – Hearing Health & Technology Matters

The Round Table: Exploring Key Insights on the Changing Hearing Health Landscape

This Week in Hearing co-hosts, Dave Kemp, Bob Traynor, Amyn Amlani, and Brian Taylor, reflect on insights they’ve gained and key takeaways they’ve learned from more than 25 interviews with industry experts on the latest developments in the hearing industry.


November 30, 2021 – Hearing Health & Technology Matters

Starkey Announces Collaborative Research Study with Stanford Medicine

Starkey has announced that it is entering into a research collaboration with researchers from the Stanford University School of Medicine to study the use of hearing aids equipped with embedded sensors and artificial intelligence to track and mitigate health risks as well as enhance speech intelligibility in challenging listening environments.


November 29, 2021 – Audiology Online

Phonak ActiveVent™ Receiver: The World's First Intelligent Hearing Aid Receiver

ActiveVent was developed to directly address these questions – you can have the best of both worlds! The previous compromise between an open and a closed fitting for mild to moderate hearing loss is no more. Your patient can have an open fitting when they want it and a closed fitting when they need it most – to hear speech in loud noise.


November 17, 2021 – Hearing Health & Technology Matters

UK and Irish Hearing Aid Sales Post Another Record in Q3 of 2021

The UK private market sales have increased by 9% from Q2 to Q3 and are up by 36% on the third quarter of 2019. The Irish market has shown significant growth, with unit sales up 58% on Q1 this year, and up 79% on Q3 in 2019.


November 17, 2021 – The Hearing Review

3D Printing Improves Cochlear Implants for Users

A team of engineers and clinicians have used 3D printing to create intricate replicas of human cochleae – the spiral-shaped hollow bone of the auditory inner ear – and combined it with machine learning to advance clinical predictions of ‘current spread’ inside the ear for cochlear implant (CI) patients.


November 16, 2021 – PRNews

Introducing the Widex MOMENT BTE R D: The Company's First Rechargeable Behind-the-Ear Hearing Aid to Deliver Widex's Unparalleled Natural Sound Experience

Backed by mounting evidence of high user satisfaction with the natural sound quality of its Widex MOMENT hearing aid platform, Widex USA Inc. today announced its first-ever rechargeable behind-the-ear hearing aid offering PureSound™, along with direct streaming to iPhone and Android devices.


November 11, 2021 – Hearing Health & Technology Matters

Knowles Named as CES 2022 Innovation Awards Honoree

Knowles Corporation, global provider of advanced micro-acoustic microphones and speakers, audio solutions, high performance capacitors and RF products, today announced that it has been named a CES® 2022 Innovation Awards Honoree for Knowles IA8201 AISonic™ DSP and AITransparency+ from Chatable for True Wireless Stereo (TWS).


November 10, 2021 – Hearing Health & Technology Matters

Breaking Down the FDA’s Proposed OTC Hearing Aid Regulations and Panel Discussion with Dr. Tom Tedeschi

In this special edition of This Week in Hearing, Dr. Tom Tedeschi breaks down the FDA’s draft proposal for Over The Counter (OTC) hearing aids. The presentation and subsequent panel discussion was part of the Academy of Doctors of Audiology, AuDacity 2021 conference in Portland, Oregon.


November 2, 2021 – The Hearing Review

“Build Back Better” Infrastructure Bill Includes Medicare Hearing Care Coverage

Although the original $3.5 trillion infrastructure bill has been cut in half, the $1.75 trillion Build Back Better framework now being considered by Congress includes expansion of Medicare coverage to include hearing aids and services, according to the White House.


November 1, 2021 – Audiology Online

Effortless Hearing Now Available through VA and DOD

Starkey’s latest technology, Evolv AI, is now available through the Veterans Affairs Administration, Department of Defense and other federal agencies. This bold technology is transforming a patient’s relationship with their hearing aids and setting the stage for an entirely new hearing ecosystem that not only emphasizes hearing’s impact on overall health and wellness but creates an effortless user experience.


November 1, 2021 – Hearing Health & Technology Matters

Oticon Announces Expanded Oticon More Family of Hearing Aids Available Through Veterans Administration

Oticon, Inc. continues to expand the Oticon More™ family to enable even more veterans and active duty personnel to benefit. Now available through the Veterans Affairs Administration, Department of Defense and other federal agencies, the new Oticon More miniRITE T with disposable batteries and the portable SmartCharger “allow VA and government audiologists to better match each patient’s lifestyle, needs and preferences”.


October 28, 2021 – Hearing Tracker

ReSound OneTM Hearing Aids Now Offer Hands-Free iPhone Streaming

ReSound ONE users will be able to answer calls with just a tap on their hearing aids and enjoy conversations with outstanding sound quality—all without ever having to take their device out of their pocket.


October 28, 2021 &nda

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