Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


April 1, 2020 - The Hearing Review
How Do Medical Masks Degrade Speech Reception?
For communication to be effective, it must take place in a manner appropriate to one’s age, understanding, and communication abilities. Furthermore, medical information, when provided, must be complete, accurate, timely, unambiguous, and understood by the patient.


April 1, 2020 – Audiology Online
Oticon Opn S™ Testimonial: Clare Wolf
Watch how Oticon Opn S™ hearing aids help firefighter and first responder, Clare Wolf, tune out background noise & focus on what’s important especially in emergency situations when every minute counts.


March 30, 2020 – The Neighbor
Beltone Introduces New At-Home Hearing Care Options for Patients During COVID-19
Beltone, the national hearing care provider, announced today that it now offers real-time video hearing care appointments from more than 1,500 Beltone Hearing Centers in North America, reducing the need for in-office visits at a time when older, more vulnerable populations are advised to stay at home


March 30, 2020 – Audiology Online
Hearing Healthcare 2020: The Future of Audiology
In conjunction with the American Academy of Audiology’s annual meeting, Hearing Health & Technology Matters (HHTM) planned to post several short articles this week from well-respected thought leaders within the profession. Although meeting plans have been derailed, we still felt it would be beneficial to read the thoughtful views from some of our esteemed colleagues during this time of great uncertainty.


March 24, 2020 – Hearing Health and Technology Matters
Hearing Industries Association Issues Statement Regarding Hearing Health During the COVID-19 Pandemic
The Hearing Industries Association (HIA) leadership has issued a statement regarding hearing healthcare in the United States during the COVID-19 pandemic.


March 18, 2020 – Hearing Health & Technology Matters
Cochlear Receives FDA Approval to Lower Age of Cochlear Implantation to 9 months
Cochlear Limited, the global leader in implantable hearing solutions, announced that it has obtained U.S. Food and Drug Administration (FDA) approval to lower the age of cochlear implantation from 12 months to 9 months for children with bilateral, profound sensorineural hearing loss.


March 18, 2020 – Business Insurance
Earlens Wins Gold 2020 Edison Award for its Revolutionary Earlens® Contact Hearing Solution
Earlens Corporation, a medical technology company that has created the world's first nonsurgical hearing solution that directly vibrates the eardrum, announced today that they have won the Gold Edison Award for innovation.


March 11, 2020 – Hearing Health & Technology Matters
Oticon, Inc. Announces the Appointment of Three Vice Presidents
Oticon President Gary Rosenblum has announced the appointment of three new Oticon Vice Presidents: Josephine Poelma, MS, PMP® to Vice President, Learning and Development; Dawn Spring, MBA to Vice President, Customer Experience; and Douglas Beck, AuD, to Vice President, Academic Sciences.


March 9, 2020 - Hearing Health & Technology Matters
WIDEX introduces WIDEX MOMENT Hearing Aids
Widex today introduced WIDEX MOMENT™, the “first generation of hearing aids that sound completely natural”. This nature sound quality is said to have been achieved through Widex’ patented ZeroDelay Technology™.


March 6, 2020 – Hearing Health & Technology Matters 
Innovations in Hearing Care and The Opportunities from Hearing Aid Data
This new column is designed to highlight some of the most exciting types of innovations occurring inside of the industry, as well as developments occurring in adjacent, peripheral industries, such as consumer electronics.


March 1, 2020 – Audiology Online
Phonak Virto™ M Black: Blurring the lines between hearing aid and hearable
While stigma is still a big part of the delay in getting amplification for hearing loss, more and more people are wearing ear level technology. At Phonak, we combined over 70 years of hearing innovation with a sleek-looking design to combat hearing aid stigma.


February 28, 2020 – NS Medical Devices
GN Hearing introduces new ReSound hearing aid solutions
GN Hearing launches multiple ReSound hearing solutions which offers impressive sound quality, connectivity and customer care for people with all types of hearing loss.


February 24, 2020 – Audiology Online
Phonak Marvel Unique Connectivity Now Available on Customs and Behind The Ear Hearing Aids
Phonak, one of the world’s leading providers of hearing aid solutions, today makes its award-winning Marvel technology available in more styles and form factors spanning nearly ever degree of hearing loss. This includes an expanded portfolio of custom in-the-ear (ITE), super-power, and pediatric hearing aids across multiple performance levels.


February 21, 2020 – Kare11
Starkey unveils new technology to help caregivers
A new hearing aid is tied to an app which can share information with pre-selected people.


February 13, 2020 – The Hearing Review
Livio AI Now Compatible with Samsung Galaxy S10 and Note 10 Smartphones
Starkey announced that Livio AI is now compatible with “more devices than ever before,” including direct streaming support from the latest in Samsung’s smartphones.


February 10, 2020 – Audiology Online
MarkeTrak 10: Survey Results Reveal High Satisfaction with Hearing Aids, presented in partnership with Seminars in Hearing
This course will review highlights from the MarkeTrak 10 survey, specifically focusing on the responses from hearing aid owners. The current hearing aid use trends, hearing aid satisfaction rates, and effects of hearing aids on communication and quality of life will be revealed.


February 10, 2020 – Audiology Online
Non-Surgical Baha® Options for Children: Key Considerations
Interview with Lisa Christensen, AuD, Audiology Program Manager at Cook Children's Medical Center in Fort Worth, Texas regarding non-surgical Baha® options for children.


February 6, 2020 – How On Earth Radio
The Science of Hearing and Hearing Aids
This week Beth and Angele talk with David Owen about his book, Volume Control, in which he explores the surprising science of hearing and the remarkable technologies that can help us hear better.


February 4, 2020 – The Hearing Review
AAA 2020 + HearTECH Expo in New Orleans: An Interview with Convention Chair A.U. Bankaitis Smith
With only one glance at the program, it becomes readily apparent this year’s convention contains some exceptionally new and exciting additions from previous years. Hearing Review thought it would be a good idea to interview well known audiologist and AAA 2020 Program Chair A.U. Bankaitis Smith.


January 28, 2020 – Hearing Health Matters
Oticon Launches EduMic Wireless Classroom Remote Microphone for Children with Hearing Loss
EduMic, a new wireless remote microphone system from Oticon, Inc., improves speech understanding in the classroom for children with hearing loss, overcoming the noise, distance and reverberation challenges typical of classroom environments.


January 27, 2020 – Healthy Hearing
Slight hearing loss linked to cognitive decline in new study
Studies in recent years have shown that cognitive impairment and hearing loss are strongly linked. But for the first time, a new study found that cognition may be impacted even when hearing loss is slight.


January 23, 2020 – Audiology Online
ReSound Wins 2020 BIG Innovation Award
The Award recognises and celebrates ReSound’s landmark creation of the world’s first hearing aids capable of directly streaming audio with Bluetooth Low Energy from millions of smartphones and devices that run on the Android operating system*.


January 16, 2020 – Hearing Health & Technology Matters
Starkey Unveils Livio Edge AI; First Custom Lithium Ion Rechargeable Hearing Aid
The newly announced device comes with a number of unique features, including some firsts for the hearing industry.


January 16, 2020 – Hearing Industries Association
Over 50? Resolve to Check Your Hearing
According to a recent survey of American consumers, fifty-four percent of those surveyed viewhearing loss as a serious condition while fifty-three percent of American adults either know someone who is affected by hearing loss or know someone who wears hearing aids.


January 16, 2020 – Audiology Online
Where would you go with Styletto Connect? | Signia Hearing Aids
Signia Audiologist and Director of Clinical Education, sat down to talk about hearing health and our new hearing aids, Styletto Connect.


January 16, 2020 – Verdict Medical Devices
Timeline: the evolution of hearing aids
Hearing aids have come a long way since the weird and wonderful vacuum tube contraptions of the 1800s, but it’s only within the last few decades that a truly transformative wave of fashionable, functional devices have started to appear.


January 14, 2020 – The Hearing Review
Queen Elizabeth II Photographed Wearing Hearing Aid
The 93-year-old Queen Elizabeth II was photographed on Sunday—for the first time ever, according to multiple news sources—wearing a hearing aid.


January 13, 2020 – Cision
Earlens Announces Partnership with Verily to Develop Next-Generation Capabilities for Earlens® Contact Hearing Solution
Earlens Corporation, a medical technology company that has created the world's first nonsurgical hearing solution that directly vibrates the eardrum, announced today that they have entered into a strategic agreement with Verily, an Alphabet company, to develop next-generation capabilities for the Earlens® Contact Hearing Solution.


January 8, 2019 – The Hearing Review
Blog: CES 2020 Kicks Off with Spotlight on Hearing
CES 2020 — one of the largest conventions in the world—has kicked off in Las Vegas and runs from January 7-10. Although I’m not attending the show, here are a couple hearing-related items that have caught my eye online since CES opened on Tuesday.


January 6, 2019 – Globe Newswire
Phonak unveils Virto Black at CES: a fully-connected hearing aid shaped like a hearable
Leading hearing health care brand Phonak is challenging perceptions of hearing aids at CES 2020 with the world premiere of Phonak Virto Black, a fully-connected in-the-ear (ITE) hearing aid that combines breakthrough Marvel hearing technology with the style of a modern hearable.


December 31, 2019 – Good Morning America
American Girl's 2020 girl of the year is 1st doll with hearing loss
According to her story, Joss was born deaf in her left ear but can hear some out of her right ear with the help of a hearing aid that comes with the doll as an accessory. Pursuing surfing and going all-in with cheer, Joss reaches new heights and discovers a whole new side of herself.


December 12, 2019 – The Hearing Review
Hearing Care Calendar of Events: 2020
Here is a short calendar of events for some of the major national and international events you should have on your radar for 2020.


December 11, 2019 – Audiology Online
FDA Clears Cochlear’s Innovative New Osia® 2 Hearing Implant System
The Osia System is the world’s first active osseointegrated steady-state implant (OSI), a new category of bone conduction hearing solutions that uses digital piezoelectric stimulation to bypass damaged areas of the natural hearing system to send sound vibrations directly to the inner ear (cochlea).


November 29, 2019 – Forbes
5 Things You May Not Know About Hearing Aids
“Ultimately, the event that must occur for people to finally get a hearing aid is when they start missing important conversations in their lives. Whether it be their children or grandchildren speaking or what was said in an important business meeting, their quality of life is impacted.” Hearing aids don’t have to be burdensome, Christensen said. “Today’s sleek, discreet, high-tech solutions can improve hearing and allow people to hear the things that matter most.”


November 26, 2019 – The Hearing Journal
20th Century Hearing Devices: Going, Going, Nearly Gone
After Reagan was pictured wearing his aid, hearing aid sales increased substantially and public acceptance of hearing aids may have also increased. Manufacturers of hearing devices share common goals—to produce hearing devices that provide listening benefit while also being artistically pleasing and are as small as possible.


November 22, 2019 – Minneinno
Starkey Makes TIME’s List of Top 2019 Inventions for Its AI Hearing Aid
Starkey was recognized for the creation of Livio AI, a hearing aid that provides users with improved hearing capabilities while tracking body and brain health. The device contains sensors and AI technology that allows it to stream music; verbally answer questions like a smart assistant; translate conversations from one language to another; detect falls and measure physical activity.


November 19, 2019 – The Washington Post
Research into the health effects of hearing loss suggests hearing aids might reduce dementia risk
The study found that people who received hearing aids in the three years after being diagnosed with hearing loss had lower rates of dementia, depression and falls than those who didn’t get the devices. To get these findings, University of Michigan researchers examined managed-care insurance claims from 114,862 adults with hearing loss between 2008 and 2016. All were 66 or older.


November 11, 2019 – Audiology Online
Oticon Wins Two CES 2020 Innovation Awards for Breakthrough Hearing Technology
The Consumer Electronics Association (CES) has named Oticon Xceed and Oticon RemoteCare as honorees in the CES 2020 Innovations Awards. The leading international awards program annually selects the best of the best in consumer electronics.


October 24, 2019 – Kaiser Family Foundation
Medicare Advantage 2020 Spotlight: First Look
Medicare Advantage plans have taken a large and growing role in the Medicare program over the past decade, with more than 22 million Medicare beneficiaries (34%) enrolled in Medicare Advantage plans in 2019…Nearly all beneficiaries (97%) have access to a Medicare Advantage plan that provides dental, fitness, vision, and hearing benefits, which are not covered by traditional Medicare.


October 20, 2019 – Hearing Tracker
Will 2020 Be the Year Medicare Starts Covering Hearing Aids?
The Medicare Hearing Aid Act has a long road ahead of it before it becomes law. It still requires a vote by the entire House of Representatives. Then the U.S. Senate will have to consider and pass the same legislation. And finally, the president will have to sign the new law.


October 11, 2019 – Medscape
Hearing Aids May Help Delay Dementia, Depression in Elders
Among people who'd been diagnosed with hearing loss, those who used hearing aids were up to 18% less likely to be diagnosed with dementia, depression or fall-related injuries over the next three years, compared to people not using the devices.


October 10, 2019 – GN Newsroom
Developing with Google: An inside look at developing direct Android streaming to hearing aids
You may have heard that GN, Cochlear, and Google have just launched direct Android streaming of music, phone calls and other sound to hearing devices using Bluetooth Low Energy. The collaboration means that people with hearing loss can stream sound directly from their compatible Android phones and devices to their hearing aids and implants for the first time.


September 26, 2019 – The Hearing Review
Starkey Wins Manufacturing Excellence Award for Livio AI
In its inaugural year, the Manufacturing Excellence Awards, “recognize excellence in Minnesota-based manufacturing related to product design and engineering, manufacturing processes, business operations, human capital, logistics and supply-chain management, local manufacturing, and/or product or niche uniqueness.”


September 20, 2019 – The Wall Street Journal | Opinion
Hearing Aids Can Assist With More Than Speech
A telecoil connects hearing aids wirelessly to induction hearing loops that transmit sound from public-address systems, stages, church pulpits and lecture halls as mandated by the Americans with Disabilities Act.


September 17, 2019 – GlobeNewsWire
Signia Introduces Breakthrough Hearing Aid Platform
Hearing aid innovation leader Signia (a brand of WS Audiology A/S) has launched Signia Xperience, a new platform that introduces the world’s first combination of advanced acoustic sensors with a built-in motion sensor.


August 30, 2019 – Hearing Health Matters
GN ReSound Expands LiNX Quattro Hearing Aid Family with Launch of Custom Line
According to the company, the custom hearing aids are designed to fit exactly to the ear canal of every individual user, using a 3D scanner and advanced personalized modelling.


August 19, 2019 – The Hearing Review
With Marvel 2.0, Phonak Makes RogerDirect Available In All Marvel Hearing Aids
With Marvel 2.0, Phonak is making RogerDirect available to all Marvel hearing aids while expanding Marvel technology to more form factors. The new portfolio includes the Phonak Audéo M-RT, said to be “the world’s only all-in-one hearing aid combining direct connectivity with iOS and Android, T-coil, and rechargeability,” according to Phonak.


August 12, 2019 – Audiology Online
Introducing Cochlear™ Nucleus© Profile™ Plus
Easier access to MRI means that recipients of Profile Plus may undergo MRI scans at 1.5 Tesla and 3.0 Tesla without the need for the magnet to be removed or for any compression to be applied.  This is significant because historically, Cochlear implants have required either magnet removal or compression to receive a scan.


August 2, 2019 – The Hearing Review
When One Size Does Not Fit All: Special Hearing Solutions for Special Occasions
This study compares two special programs with the Universal program in Widex EVOKE hearing aids. Along with some revealing insights into fitting individual patients, the results demonstrated that both special programs performed the job they were designed to do, and the overall study shows the potential benefits of providing special programs for special listening situations and individual preferences.


July 8, 2019 – The Hearing Review
Noise and Age Affect Sound Processing Differently, Study Finds
The most common causes of hearing loss—age and excessive noise—have different effects on sound processing in the brain, reports a new study in JNeurosci, the Society for Neuroscience announced. This finding suggests each type of hearing loss should have its own unique treatment.

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