Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


November 7, 2022 – Hearing Tracker

GN Rebrands Lively as Jabra Enhance; Integrates Lively's Offerings into

Combining Jabra’s renowned brand for audio expertise and sound engineering with Lively’s tradition for innovative telehealth and a digital-care-first model will accelerate making hearing care more accessible and affordable for millions of Americans.


November 1, 2022 – Cision

FDA approves Cochlear's Nucleus 8 Sound Processor, smaller, smarter, better connected cochlear implant technology

The Nucleus 8 Sound Processor is now the smallest and lightest behind-the-ear cochlear implant sound processor available in the industry. It is also the world's first cochlear implant sound processor ready to provide direct audio connectivity to everyday consumer electronics using the next generation LE Audio technology from Bluetooth®.


November 1, 2022 – Cision

Signia Styletto AX and New Augmented Xperience (AX) Platform Capabilities are Now Available to Veterans, Active Military Members, and Native Americans -- Delivering the Freedom to Experience Optimized Hearing and Improved Health and Wellness

In addition, for the first time, veterans with single-sided deafness can now experience the Styletto form-factor thanks to the company's new CROS Styletto AX.


November 1, 2022 – Hearing Health & Technology Matters

Oticon Own Now Available Through Veteran’s Administration

Designed to “provide a fully customized fit for ultimate comfort, Oticon Own is the world’s first custom hearing aid with an on-board Deep Neural Network that works more like the brain because it learned through experience”.


October 28, 2022 – Hearing Loss Association of America

HLAA Webinar: The FDA Regulations for Over-the-Counter (OTC) Hearing Aids with Thomas A Powers, Ph.D., strategic advisor, Hearing Industries Association

This webinar will provide an overview of the key points of the regulation and how this may affect availability and access of both OTC and prescription hearing aids.


October 28, 2022 – The Hearing Review

Beltone Exclusive ‘Insider’ Interview with Mike Halloran & David Molella

HR Editor Kathryn Sutherland sat down with Mike Halloran and David Molella to discuss recent changes in the company, including the appointment of Halloran as new VP of Finance for GN Hearing North America and Molella as the new President of Beltone.


October 24, 2022 – The Hearing Review

Oticon, Inc Partners with Homes for Our Troops

Oticon, Inc announced that it again joins Homes For Our Troops (HFOT) to support the national non-profit organization’s work of building and donating specially adapted custom homes nationwide to severely injured post-9/11 veterans, helping enable them to “rebuild their lives.”


October 21, 2022 – AccessWire

Phonak Wins Three Categories in the Hearing Technology Innovator Awards(TM)

Phonak, a leading global provider of life-changing hearing solutions, today announces that it has been recognized in three different categories in the third annual Hearing Technology Innovator Awards™.


October 18, 2022 – Audiology Online

Advanced Bionics Launches Emotional Patient ‘THE MOMENT’ Campaign

Following the successful launch of their Naída CI Marvel for adults and Sky CI Marvel for children in 2020, this new campaign is designed to highlight the human truth that our lives are enriched and fulfilled by deep and meaningful connections with those around us, and that sound enables those connections.


October 18, 2022 – USA Today

Over-the-counter hearing aids are now available. Here's what you need to know.

People should ask about a retailer's return policy and hearing aid manufacturer's warranty before purchasing a device, said Kate Carr, president of Hearing Industries Association, a group that includes hearing aid manufacturers, suppliers, distributors and hearing health professionals.


October 14, 2022 – Hearing Tracker

Hearing Aid Sales Flatten in Second and Third Quarters of 2022

A pause in rapid market growth. Is it due to exhausting pent-up demand, the economy and inflation, people waiting for OTC—or just a tough comparison base from 2021?


October 13, 2022 – Hearing Health & Technology Matters

FDA Offers Clarification to States Regarding Final OTC Hearing Aid Rule

The U.S. Food and Drug Administration (FDA) sent a letter to state officials offering clarifications about the Final Rule on OTC Hearing Aids, following requests by several professional organizations seeking to better understand the distinction between ‘Prescription’ and ‘OTC’ hearing aid categories.


October 13, 2022 – Hearing Health & Technology Matters

Rayovac Previews Latest Advancements at EUHA 2022

Those that missed a visit to the firm’s eye-catching stand at the 66th International EUHA Congress in person can still log on to RAYOVAC LIVE to find out more about the incredible range, which features up to nine per cent more battery life compared to competitor models, five more hours of wireless streaming and increased universal power among its benefits.


October 12, 2022 – Hearing Tracker

NEW: Hearing Tracker's Hearing Industry Map–2022 Edition | PDF

Version 9 of HearingTracker's Hearing Industry Map was just published this week. It incorporates a slew of changes—including new mergers and acquisitions, new brands, and a handful of newly updated logos. Grab your high-resolution printable copy now.


October 12, 2022 – Hearing Tracker

Phonak Names Oliver Frank New VP of Marketing

Oliver Frank brings more than 15 years of industry experience from various local and global leadership roles within Sonova’s Hearing Instrument business. He comes with a broad range of functional expertise including roles with increasing responsibility in Marketing, Sales, R&D, Product Management and General Management.


October 12, 2022 – PR Newswire

Sony Electronics Launches its First Over-the-Counter Hearing Aids in the US and Makes Hearing and Improved Accessibility Options for Consumers a Reality

With the unique products, developed in partnership with WS Audiology ("WSA"), a leading innovator in hearing aid technology for more than 100 years, Sony will enhance the lives of consumers by combining its unique premium technology, ultimate ease of use, and uncompromised comfort and wearability, to deliver an unprecedented hearing experience that easily bridges the gap between the wearer and their environment.


October 11, 2022 –

Starkey Names Industry Leaders to Operations Leadership Positions

Starkey is committed to operational and manufacturing excellence in order to continue to serve its customers and countless patients around the world better than anyone else. As part of that commitment, Starkey has named three veteran industry leaders to key leadership positions within Operations.


October 11, 2022 – Hearing Tracker

Next-Gen Bose Hearing Aids Launched By Lexie

Lexie Hearing announces the launch of the Lexie B2 Hearing Aids, Powered by Bose, adding a third hearing aid model to its suite of audiologist-quality hearing aid products that will be available online and on shelves nationwide on October 17.


October 10, 2022 – Audiology Online

Widex Moment Sheer™ Goes Beyond Better Hearing

Built on the proven benefits of natural sound in overcoming the challenges of hearing loss, Widex Moment Sheer™ goes beyond better hearing, to empower patients with better living through our focus on advanced technologies to promote engagement and well-being.


October 6, 2023 – Hearing Tracker

Walgreens and Lexie Hearing Announce Availability of OTC Hearing Aids Nationwide

Walgreens and Lexie Hearing today announced Lexie Lumen hearing aids will be available OTC at Walgreens stores nationwide for adults ages 18 and older with mild-to-moderate hearing loss starting October 17.


October 5, 2023 – PR Newswire

Beltone Spotlights Unsafe Listening Practices for National Protect Your Hearing Month

During a virtual media tour that took place today and will be aired on various local news stations nationwide throughout the month of October, Dr. Kathy McGowan, AuD CCC-A, a practicing Doctor of Audiology with Beltone, helped educate audiences of all ages on noise-induced hearing loss focusing on what causes it, who is most at risk for it, and how to protect and preserve your hearing.


October 3, 2022 – Yahoo! News

Leading Hearing Care Retailer HearUSA Launches the "Sound of the New Age" - A New Brand Vision that Sets Out to Redefine the Future of Hearing Care

HearUSA's new vision is anchored by a commitment to reframe the way consumers learn about, experience, and purchase custom fitted, professional hearing aids. Going forward, all HearUSA locations will offer clients online booking, same day fittings and delivery of hearing aids, and expanded insurance coverage options that will make it easier than ever for consumers to experience better hearing health.


October 3, 2022 – Hearing Tracker

Meet Insera, Unitron's New ITE Hearing Aids on the Blu Platform

Unitron’s Insera ITE hearing aids offer the latest in sound performance, connectivity, and personalization and are easy to wear with glasses and masks. Unitron’s Insera ITEs offer Unitron technology in a discreet style so wearers can live their best life—no matter what the day brings.


September 28, 2022 – Hearing Tracker

CMS Expands Medicare Coverage for Cochlear Implants

The Centers for Medicare & Medicaid Services (CMS) is expanding its coverage for cochlear implants, broadening the patient criteria to individuals with hearing test scores of >40% and ≤60%.


September 27, 2022 – Audiology Online

Sonic Radiant™ Custom Hearing Aids Deliver Clearly Brilliant Sound In Five Styles, Five Performance Levels, Five Colors

Sonic continues to power the evolution of the personalized hearing experience with the launch of new Radiant™ custom hearing aids. Leveraging more memory and greater processing power, the small, discreet custom hearing aids offer next-level technology to precisely find, filter and fine-tune the sounds users want to hear.


September 27, 2022 –

Cochlear Implantation: The Most Misunderstood and Under-Recommended Treatment Option in Audiology?

Today, the misalignment among clinical candidacy, FDA labeling, and payer coverage policies confounds providers…The approximate U.S. CI use rate likely falls between 2 percent, using contemporary clinical candidacy criteria, and 13 percent, using traditional candidacy criteria (Nassiri et al, 2022; iData Research, 2016).


September 26, 2022 – The Hearing Review

Voting Open for Oticon ‘Focus on People Awards’

Website visitors are invited to cast their votes for the 12 finalists who represent the “best of the best” from this year’s nominations in each of four categories – Student, Adult, Advocacy, and Practitioner. The total number of votes received by each finalist will help to determine who will be the first, second, and third place winners in each category.


September 26, 2022 – Audiology Online

WS Audiology Appoints Annemarie Van Neck as President Region EMEA

WS Audiology announced today that it has appointed Annemarie van Neck as President Region EMEA and member of Group Management. She will start on November 1, 2022, and be based in Lynge, Denmark. 


September 15, 2022 – British Academy of Audiology

BHIMIA Q2 data revealed

NHS, UK private market and Irish market hearing instrument sales were down in the second quarter of this year compared with Q1, but volumes were still higher than the equivalent quarter in the previous three years. It could be that we’re starting to see a levelling off after an initial surge in catch-up sales post pandemic.


September 15, 2022 – LinkedIn

Phonak and Advanced Bionics Partner with Upcoming Movie "Rally Caps"

Phonak and Advanced Bionics are proud to partner with "Rally Caps," an independent film that's shining a spotlight on the hearing loss community in a coming-of-age story for kids.


September 13, 2022 – PR Newswire

Sony and WS Audiology Have Entered into a Partnership Agreement in the Over-the-Counter Self-Fitting Hearing Aid Business

Sony Corporation ("Sony") and WS Audiology Denmark A/S ("WSA") have entered into a partnership agreement and various ancillary agreements with the aim of jointly developing and supplying new products and services in the over-the-counter ("OTC") self-fitting hearing aid market, beginning with the United States.


September 7, 2022 – Cision

Widex Launches New Widex MOMENT Sheer Hearing Aid Solution to Help Wearers Overcome Hearing Loss and Enhance Their Overall Wellness

Moving the market one step closer to the perfection of natural sound, Widex USA Inc. today introduced Widex MOMENT Sheer – its new hearing technology solution that builds upon the proven benefits of Widex MOMENT to further enhance wearers' lifestyles and wellbeing.


September 6, 2022 - Hearing Health Matters

SafKan Partners with Signia to Make OtoSet® Ear Cleaning System Available Through Signia Aspire

SafKan Health has announced its partnership with the hearing aid manufacturer, Signia, to make the OtoSet® Ear Cleaning System available through the Signia Aspire program. 


September 6, 2022 – Hearing Tracker

Signia Launches Styletto AX SLIM-RIC Form-factor and New AX Platform Capabilities in All AX Models

Furthering its mission to provide hearing care professionals (HCPs) and their patients with best-in-class hearing technology in sleek and modern form-factors, hearing aid innovator Signia today launched its highly-anticipated Styletto AX hearing aid featuring two new capabilities for its Augmented Xperience (AX) platform— My WellBeing and CallControl.


September 2, 2022 – The Hearing Review

Unitron’s Experience Innovations can help you break free from the status quo

Unitron’s Experience Innovations help you optimize and personalize the entire hearing care journey from the very first fit and beyond. Designed to support you and your patients throughout the hearing care journey, our Performance Tracking innovations provide data-driven insights and our Continuous Care features help patients get the most from their hearing care solutions.


September 2, 2022 – Hearing Health Matters

WS Audiology Opens New Americas Manufacturing and Distribution Center for Signia Hearing Aids

WS Audiology announced the opening of a new 94,000 square foot Americas Manufacturing and Distribution Center in Mexico to serve Signia customers throughout the United States, Canada, and Latin America. The company says the move will help improve its customer support programs in the face of sustained global supply chain disruptions.


August 25, 2022 – The Hearing Review

Oticon Launches Oticon Own Hearing Aids

Oticon Own is “the world’s first custom hearing aid with an on-board Deep Neural Network** that works more like the brain because it learned through experience,” according to the company. The new custom hearing aids represent “a significant leap in technology generations, delivering Oticon’s most advanced performance in discreet custom hearing aids with the superior power, speed and features of the groundbreaking Polaris platform.”


August 23, 2022 – Audiology Online

Phonak Unveils Lumity, the New Hearing Aid Platform for Fully Immersive Conversations in Virtually Any Situation

Just two years after introducing the highly successful Paradise platform, Phonak delivers even more benefits to its users with Lumity. This new platform provides 16 percent better speech understanding from the front and an average of 15 percent better speech intelligibility from the back and sides. It includes universal Bluetooth® connectivity and the sound quality expected from an industry leader.


August 20, 2022 – PBS News

How the FDA’s new rule expands access to hearing aids for millions

This week, the FDA cleared the way for hearing aids to be sold over the counter — a new rule that could expand access for millions across the country. Barbara Kelley, executive director of the Hearing Loss Association of America, joins Geoff Bennett to discuss.


August 17, 2022 – GN Newsroom

GN to help millions of Americans with unaddressed hearing loss thanks to the new OTC hearing aid category

GN confirms today its intention to launch Jabra Enhance Plus, a miniaturized true wireless earbud that delivers a 3-in-1 experience of hearing enhancement, music and calls, in the OTC hearing aid category.


August 17, 2022 – NIH

New NIDCD/NIH Webpage: Over-the-Counter Hearing Aids

On the page: What are over-the-counter (OTC) hearing aids?; Who are OTC hearing aids for?; Why are some hearing aids available without a prescription?; Where can I find more information about hearing loss and hearing aids?


August 17, 2022 – CNBC

Best Buy to sell over-the-counter hearing devices this fall following change in FDA regulation

By fall, the Minneapolis-based company said 300 of its more than 1,000 stores will have hearing solutions displays with about 10 hearing devices available at each. The electronic products retailer said it has already started offering an online hearing assessment tool.


August 16, 2022 – GlobeNewswire

Hearing Industries Association Supports FDA Final Rule on the Sale of Prescribed and Over-The-Counter Hearing Aids

The Hearing Industries Association (HIA), which represents hearing aid manufacturers, suppliers, distributors, and hearing health professionals, strongly supports broader access to safe and effective hearing aids, both OTC and prescription, for the estimated 38 million Americans with some degree of hearing loss for whom a hearing aid would help.


August 16, 2022 – PR Newswire

Beltone announces launch of two new hearing aids as part of continued dedication to patient care & support to its independent network of owners

Beltone, named America's #1 Hearing Care Retailer by Newsweek, debuted two new hearing aids today, Beltone Achieve and Beltone Imagine Custom CIC. These hearing aids were designed and engineered with advanced hearing technology to offer more benefits to users so hearing loss doesn't have to slow them down.


August 16, 2022 – Hearing Tracker

GN Audio Launches ReSound OMNIA for Better Natural Listening and Hearing in Noise

GN Hearing—the Denmark-based maker of ReSound hearing aids and a global hearing healthcare leader—announced today the launch of ReSound OMNIA, a hearing aid platform designed to set a new standard in hearing technology and improve how people interact with the world around them.


August 10, 2022 – Hearing Tracker

FDA Final OTC Hearing Aid Rules Move Forward from OMB

The FDA’s final regulations for OTC hearing aids appear to be at or near the publication stage. According to an online post by the Office of Information and Regulatory Affairs (OIRA), the review of the US Food and Drug Administration’s (FDA) final proposed rules for over-the-counter (OTC) hearing aids was completed by the Office of Management and Budget (OMB) on August 5.


August 8, 2022 – Audiology Online

20Q: Hearing Aids, Hearables and the Future of Hearing Technology

[Dave Kemp] perhaps is best known for his online presence, which includes his popular blog,, and his Future Ear Radio podcast, where he and his guests discuss emerging technology pertaining to hearing aids and consumer hearables—even a few things on the Aural Attention Economy.


August 3, 2022 –

A Breakthrough in Hearing Loss Solutions

In this webinar, we will discuss: Major differences between Earlens and conventional hearing aid technology; The importance and benefits associated with better audibility; Sound comparison between Earlens and acoustic hearing aids; The types of people who can benefit the most from Earlens; How to try Earlens.


August 3, 2022 – The Hearing Review

Carsten Buhl Named President of Newly-formed WSA Americas

Realigning its organizational

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