Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


August 24, 2021 – Hearing Health & Technology Matters
How Do We Meet Consumers Where They Are? Interview with HIA President, Kate Carr
The pair discuss topics such as, (i) barriers to adoption of hearing care service and technology, and (ii) legislative, regulatory, reimbursement, and service delivery factors that have the potential to narrow the gap between consumer perceptions and the professional and industry offerings available in hearing care.


August 24, 2021 – The Hearing Review
Amplifon Hearing Health Receives HUM Accreditation
Amplifon Hearing Health Care (AHHC) announced that it recently received full URAC Health Utilization Management (HUM) accreditation, reportedly “becoming the first hearing healthcare organization in the country to achieve this recognition.”


August 20, 2021 – Hearing Health & Technology Matters
UK and Irish Hearing Aid Sales Hit Record High
The British Irish Hearing Instrument Manufacturers Association (BIHIMA) has released its Q2 2021 market data showing massive growth in the Irish and UK private hearing instrument markets.


August 19, 2021 – Inside Health Policy
FDA Sends Proposed OTC Hearing Aid Rule To OMB For Review
FDA on Wednesday (Aug. 18) sent two hearing aid regulations to the White House for review: the agency’s highly anticipated proposed rule that would establish an over-the-counter category of hearing aids and draft guidance that lays out regulatory requirements for hearing aids and personal sound amplification products (PSAPs).


August 18, 2021 – Hearing Health & Technology Matters
GN Unveils Jabra Earbuds Engineered for Discreet Hearing Enhancement
In a first-of-its-kind innovation, GN brings together the convenience of true wireless earbuds with advanced hearing technology to alleviate unaddressed user needs and enable millions of people to take a first step on their hearing health journey.


August 18, 2021 – The Hearing Review
Phonak Launches ActiveVent and CROS Paradise
Audeo Phonak announced ActiveVent, said to be “the world’s first intelligent hearing aid receiver” and CROS P, the Paradise solution for people with unilateral hearing loss (UHL).


August 16, 2021 – Healthline
Tips for Buying Hearing Aids
“Scams are becoming a bigger issue than we’ve ever seen in the past,” Dr. Powers said. “If it sounds too good to be true, it’s probably not true.” Here are some ways you can keep yourself safe.


August 17, 2021 – Morning Consult
Misinformation Around Hearing Aids Could Harm Americans
For the past four years, the Food and Drug Administration has meticulously talked with every stakeholder in this debate, but after four years of talking, the FDA has yet to set regulations. Meanwhile, the number of warnings about companies trying to jump ahead of the rules and sell cheap amplification devices under the OTC name is only growing.


August 10, 2021 – The Hearing Review
Bose Launches SoundControl Hearing Aids Nationwide
As reported by Hearing Review in May, SoundControl™ Hearing Aids were available on a limited geographic basis, but the devices have now been made available in all 50 states.


July 30, 2021 – The Hearing Review
EUHA 65th International Congress Program Now Online
The European Union of Hearing Aid Acousticians (EUHA) announced that the 65th International Congress of Hearing Aid Acousticians schedule is now available. Future Friday will be held this year, for the second time, focusing on major topics associated with the future of hearing aid acoustics. The Congress will take place on September 15-17, 2021 at Deutsche Messe Hannover.


July 29, 2021 – Audiology Online
New Widex My Guide Feature Broadens Hearing Aid Adoption by Providing Assistance to Wearers On-The-Go
Building on its mission to create a natural, seamless hearing experience, Widex USA Inc. today announced My Guide – a new feature in the WIDEX MOMENT mobile app that empowers hearing aid users to maximize the comfort, performance and utility of their hearing aid devices after the initial fitting.


July 28, 2021 – The Hearing Review
Hearing Aid Market Roars Back in First Half 2021
Even though any comparison of today’s US hearing aid sales to those of 2020 is bound to include gaudy numbers—recall that total sales fell by more than half (58.6%) in the second quarter of last year due to the pandemic—the latest statistics from the Hearing Industries Association (HIA) indicate a big comeback in 2021 for hearing aid dispensing.


July 19, 2021 – Hearing Health & Technology Matters
With Grant from Oticon, Sertoma Awards $5,000 in Scholarships to Students with Hearing Loss
Oticon has been a proud supporter of the Sertoma Scholarship for the Hard of Hearing or Deaf, the nation’s leading scholarship program for students with hearing loss, since its inception in 1994.


July 14, 2021 – Hearing Health & Technology Matters
Unitron Launches “Unitron For You” to Assist Individuals Who Lack Means to Obtain Hearing Aids
Unitron has announced the launch of “Unitron For You,” a new hearing assistance program developed to supply hearing aids and earmolds at minimal cost to patients who cannot otherwise afford hearing aids and do not qualify for Medicaid or any other program to obtain one or more hearing aids. 


July 1, 2021 – GlobeNewswire
Gary Rosenblum assumes HIA Chairmanship, succeeding Brandon Sawalich
Elected in the spring of 2017, Brandon Sawalich, President and CEO, Starkey, now hands over the Chairmanship of the Hearing Industries Association (HIA) to Gary Rosenblum, President, Oticon, Inc. The members of HIA elected Mr. Rosenblum unanimously to this position.


July 1, 2021 – Audiology Online
Cochlear Implant Futures Forum: Awareness of Cochlear Implantation
A panel discussion with leading experts in the field of Audiology exploring the lack of awareness of cochlear implants for adults, and the various barriers and facilitators to overcome this. Chaired by Brian Kaplan, M.D., F.A.C.S. Chairman, Department of Otolaryngology at Greater Baltimore Medical Center, U.S.

June 24, 2021 – Business Wire
Oticon Medical Announces FDA Premarket Approval for Neuro Cochlear Implant System to Treat Severe to Profound Sensorineural Hearing Loss
Oticon Medical today announced that the US Food and Drug Administration (FDA) has granted premarket approval (PMA) to the company’s Neuro System to treat individuals 18 years or older, with bilateral severe-to-profound sensorineural hearing loss, who obtain limited benefit from appropriately fitted hearing aid(s).


June 21, 2021 – Audiology Online
Roger On™: A Microphone Dedicated for all Conversations

Interview with Bill Bielski, AuD, Senior Campaign Manager for the Phonak US Marketing team regarding Roger On™.


June 14, 2021 – Audiology Online
Teleaudiology and ReSound ONE: A Patient Perspective
After a year full of adversity, health concerns and financial pressures, hearing aid practice Aiken Audiology joined forces with ReSound Gives Sound, a nationwide campaign to donate $1 million worth of hearing aids to people living with hearing loss.


June 9, 2021 – Audiology Online
Widex My Sound: A More Personal, AI-Powered Hearing Experience
As Widex continues to leverage artificial intelligence to provide the most natural hearing possible, it recently revealed its latest innovation, My Sound. Discover how this new feature delivers a more personalized sound than ever, built on the experiences of thousands of hearing aid wearers.


June 8, 2021 – The Hearing Review
EHIMA Reports Hearing Aid Sale Decline in 2020
In 2020, EHIMA members sold 14.12 million hearing aids in total; compared to the previous year, sales fell by 17.2%, an “unprecedented first after years of continued growth,” according to EHIMA.


June 4, 2021 – The Hearing Review
A Brief History of Hearing Aid Styles, 1991-2020
In this article, we’re taking a look at US hearing aid style preferences and selection, as reported in Hearing Industries Association (HIA) historical statistics, along with estimates by The Hearing Review.


June 3, 2021 – Audiology Online
GN Launches High-Quality Jabra Enhance Pro Hearing Aids to Help More People with Hearing Loss
With Jabra Enhance Pro, people can now choose high-quality, FDA-approved hearing solutions from an audio brand that is widely known and trusted by consumers, conveniently available when shopping at their local Costco.


May 27, 2021 – The Hearing Review
Phonak to Hold Virtual Conference May 30
The virtual conference features “an all-star cast of international guest speakers who will share the latest findings related to hearing health and a person’s social-emotional, cognitive, and physical well-being.”


May 27, 2021 – Hearing Health & Technology Matters
Starkey Launches New Corporate Social Responsibility Program: Starkey Cares
This month, Starkey’s Center for Excellence provided hearing healthcare services and brand new hearing aids to frontline healthcare workers as a thank you for their service throughout the COVID-19 pandemic, as well as almost 40 other individuals in need of hearing health care.


May 26, 2021 – Hearing Health & Technology Matters
UK Hearing Aid Sales Drop During Lockdown in Q1 2021
Hearing instrument unit sales are down for the first quarter (Q1) of 2021 compared to the previous quarter, which is unsurprising due to the lockdown restrictions in the UK that ran throughout Spring this year and increased COVID-19 cases and hospitalizations at the start of the year.


May 26, 2021 – Health Day
Osteoporosis Might Also Raise a Woman's Odds for Hearing Loss
According to researcher Dr. Sharon Curhan, data from her team's new study suggests that "osteoporosis and low bone density may be important contributors to aging-related hearing loss."


May 19, 2021 – The Hearing Review
Signia Launches AX Hearing Aid Platform
Signia announced the launch of its Augmented Xperience (AX) hearing aid platform that “intelligently and automatically processes sound to better ensure that patients hear more clearly – regardless of the listening environment.”


May 19, 2021 – The Hearing Review
Phonak Set to Release New Roger On™ Solution for Hearing Aid and Cochlear Implant Wearers
The highly anticipated Roger On is the newest addition to the Phonak Roger portfolio and was designed to help hearing aid and cochlear implant wearers better understand speech in challenging situations like background noise and over distance.


May 14, 2021 – The Hearing Review
A Brief History of Hearing Aid Technology Types, 1979-2020
The technology and styles of hearing aids continue to evolve with new circuit and power capabilities, auditory research, and consumer preferences. With this evolution, consumers now have a wide range of choice in terms of hearing aid form factors, as well as wireless and connectivity options.


May 13, 2021 – The Hearing Review
Now at Some Walgreens: Lexie Hearing Aids
As reported by Hearing Review in March, Lexie Lumen hearing aids will be available directly for sale in hundreds of Walgreens stores in Arizona, Colorado, North Carolina, Tennessee, and Texas.


May 13, 2021 – Cision
Study demonstrates significant listening advantages with Earlens hearing technology
The peer-reviewed study evaluated the benefit of the extended bandwidth of the Earlens direct contact hearing technology and found that the broader range of sound proved superior in all outcome measures, demonstrating clinically meaningful benefits for patients.


May 11, 2021 – Hearing Tracker
Bose Hearing Aids Are Finally Here
After a long wait, Bose has finally launched its new self-fitting hearing aids—Bose SoundControl™. The new hearing aids look a lot like traditional medical-grade hearing aids, but promise a radically different do-it-yourself experience that allows you to "tune it yourself”, “skip the appointments” and “pay (much) less”.


May 10, 2021 – Oticon
Oticon More™ Wins 3 Industry Awards for Innovation in Technology
Oticon More™ the company’s flagship hearing device, has been named a winner of the 2021 Artificial Intelligence Excellence Awards, the 2021 MedTech Breakthrough Awards, and the Red Dot Design Awards, adding to an already impressive resume of industry honors.


May 6, 2021 – Hearing Health & Technology Matters
GN Launches Interton Move Family of Hearing Aids
GN Hearing has announced the Interton Move, the newest addition to its portfolio of hearing solutions that “caters to all user needs. Interton Move makes great sound quality and best-in-class connectivity more accessible, helping hearing care professionals meet the diverse needs of people living with hearing loss”.


May 3, 2021 – Audiology Online
Signia’s Newest, World’s-First Hearing Aid Innovations, Motion Charge&Go X and Active Pro X, Now Available to Veterans
Hearing aid innovator Signia today announced its cutting-edge Motion Charge&Go X and Active Pro hearing aids are now available to U.S. Department of Veterans Affairs (VA) audiologists treating military veterans, as well as audiologists within the U.S. Department of Defense (DoD), for active military, and Indian Health Service (IHS), for American Indians.


May 3, 2021 – Audiology Online
Oticon More™ Makes It Easier for the Brain to Perform Optimally, So Veterans Can Get More Out of Life
Oticon More™, the newest life-changing technology from Oticon, Inc., is now available through the Veterans Affairs Administration, Department of Defense and other federal agencies. The revolutionary new hearing aid builds on Oticon’s proven BrainHearing™ approach to provide the brain optimum input for better speech understanding with less effort.


May 3, 2021 – Audiology Online
Strategic Features of the Cochlear Kanso® 2 Sound Processor
In addition to the vital benefits of the Nucleus® 7 Sound Processor and an off-the-ear (OTE) sound processor, the added feature of the button-less Kanso 2 Sound Processor is easy to use, with a fully integrated rechargeable battery, Auto-on/Auto-off and easy charging via the Home Charger.


April 29, 2021 – Hearing Health & Technology Matters
First Ever Bone Anchored Awareness Day Set for May 3rd
Oticon Medical is launching an annual recurring awareness day, Good Vibrations Day, to celebrate and raise awareness about bone anchored hearing as a treatment.


April 29, 2021 – Hearing Health & Technology Matters
Unitron Wins Red Dot Award for Moxi Blu Rechargeable Hearing Aids
“The Moxi Blu Rechargeable hearing aids allow our customers to love life spontaneously with automatic sound optimization and personalization. Moxi Blu Rechargeable is our smallest lithium-ion rechargeable with direct connectivity. A small and powerful device designed for life.”


April 22, 2021 – MedWatch
FDA postpones plan for new hearing aid sales channel – again
Since there are no signs indicating the FDA will handle the OTC channel for hearing aids this time around, the next available time won't be until autumn 2021, writes audiologist and keen observer of the hearing aid industry Abram Bailey in an analysis for


April 21, 2021 – Audiology Online
Proven Reliability Meets Trusted Performance in All-New Rexton M-Core BTE Rechargeable Hearing Aids
Hearing aid manufacturer Rexton today announced an all-new line-up of rechargeable M-Core behind-the-ear (BTE) hearing aids that are backed by the proven technology and durable construction that wearers can rely on whenever they need it most.


April 19, 2021 – Hearing Health & Technology Matters
Starkey Livio Edge AI Wins 2021 MUSE Design Award
The MUSE Design Awards is an international competition for designers whose craftsmanship shifts paradigms. Judges decide winners based on criteria that includes creativity, innovation and quality.


April 13, 2021 – Hearing Tracker
Phonak Virto Black Receives Highest Honor at International Red Dot Product Design Awards
Phonak, a leading global provider of life-changing hearing solutions, is pleased to announce it has been honored with two international Red Dot Awards for excellence in product design for its Virto Black hearing aid and Roger On remote microphone.


April 13, 2021 – The Hearing Review
WS Audiology Announces Ranking in 2021 WIPO Report
WS Audiology announced its ranking as the “top patent applicant for conventional hearing assistive technology,” according to the 2021 World Intellectual Property Organization (WIPO) report; the report is said to use patent and other data from 1998 to 2019 to provide factual evidence on innovation in the global assistive tech landscape.


April 12, 2021 – Audiology Online
Earlens Releases Powerful Features to Enhance Fittings with New Earlens Fidelity™ 2021.1.1 Software
There are two major features that were introduced with this release – calibration guidance and fitting wizard…In addition, we introduced some exciting improvements that patients can experience once firmware is updated on their devices. These include: Improved automatic directionality, Mobile application (MFi) enhancements, Performance improvements.


April 7, 2021 – Florida Politics
Addressing hearing loss is a hot topic
As lawmakers seek to improve access for consumers, appropriate guardrails must be put in place to protect them from devices that would offer little to no benefit.


March 29, 2021 – The Hearing Review
The Philosophy of Growth by Serving People’s Hearing Needs: An Interview with Bill Austin, Part 1
William (Bill) Austin celebrated his 60th year in the hearing healthcare field in February. As the founder of Starkey, one of the “Big 6” hearing aid manufacturers, he is probably among less than a handful of people who have continuously helmed a global hearing aid company from the 1970s to the present.


March 28, 2021 – Pelican Post News
AG warns of Hearing Aid scam targeting Louisianans
“Technological innovations can be a great thing for consumers, especially when it comes to improving their quality of life while lowering their costs,” said Attorney General Landry. “However, Louisiana patients in the marketplace should be mindful that some sellers pushing ‘innovations’ may not have the best of intentions.”


March 22, 2021 – Hearing Health & Technology Matters
Hearing Industries Association Responds to Paul Martin Interview; Addresses Opposition to Florida Legislation
Instead of improving access for consumers, which we strongly support, Florida SB 700 as amended does very little to address telehealth and will cause significant confusion among Florida’s hearing loss  population, including many seniors and elderly consumers.


March 22, 2021 – The Hearing Review
Signia Releases Active X Hearing Aid
“Signia Active is a solution for those who have long fought the adoption of hearing aids, but know that they need them. Signia Active is a breakthrough device that shatters the traditional definition of a hearing aid to create a new category of device that enables increased patient conversion and attracts entirely new demographics of wearers.”


March 18, 2021 – The Hearing Review
A March Sales Surge? An Analysis of Seasonal Fluctuations in Hearing Aid Sales
The past year has been anything but typical. However, if long-term hearing aid sales trends are predictive of future dispensing volume, then the statistics suggest we should—right now in March—be arriving at one of the best times of the year for business.


March 18, 2021 – BusinessWire
UnitedHealthcare Hearing Launches Virtual Option to Help Plan Participants Remotely Access Hearing Health Care and Treatment
UnitedHealthcare Hearing has introduced a new virtual care option for people across the country and individuals enrolled in eligible UnitedHealthcare employer-sponsored and Medicare Advantage plans, helping expand access to custom-programmed hearing aids and potentially reducing the need for in-person appointments for fittings or adjustments.


March 18, 2021 – The Hearing Review
‘BBC’ Article Explores Link Between Noise Pollution, Cardiovascular Problems
Though noise pollution has previously been linked to hearing loss, a number of research studies from the last 10 years have increasingly suggested a connection between noise and heart ailments.


March 7, 2021 – Hearing Health & Technology Matters
American Academy of Audiology Names Patrick Gallagher, MBA, as New Executive Director
The American Academy of Audiology (AAA) has announced the appointment of Patrick Gallagher, MBA, as its new executive director effective March 15, 2021.


March 7,

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