Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


February 4, 2020 – The Hearing Review
AAA 2020 + HearTECH Expo in New Orleans: An Interview with Convention Chair A.U. Bankaitis Smith
With only one glance at the program, it becomes readily apparent this year’s convention contains some exceptionally new and exciting additions from previous years. Hearing Review thought it would be a good idea to interview well known audiologist and AAA 2020 Program Chair A.U. Bankaitis Smith.


January 28, 2020 – Hearing Health Matters
Oticon Launches EduMic Wireless Classroom Remote Microphone for Children with Hearing Loss
EduMic, a new wireless remote microphone system from Oticon, Inc., improves speech understanding in the classroom for children with hearing loss, overcoming the noise, distance and reverberation challenges typical of classroom environments.


January 27, 2020 – Healthy Hearing
Slight hearing loss linked to cognitive decline in new study
Studies in recent years have shown that cognitive impairment and hearing loss are strongly linked. But for the first time, a new study found that cognition may be impacted even when hearing loss is slight.


January 23, 2020 – Audiology Online
ReSound Wins 2020 BIG Innovation Award
The Award recognises and celebrates ReSound’s landmark creation of the world’s first hearing aids capable of directly streaming audio with Bluetooth Low Energy from millions of smartphones and devices that run on the Android operating system*.


January 16, 2020 – Hearing Health & Technology Matters
Starkey Unveils Livio Edge AI; First Custom Lithium Ion Rechargeable Hearing Aid
The newly announced device comes with a number of unique features, including some firsts for the hearing industry.


January 16, 2020 – Hearing Industries Association
Over 50? Resolve to Check Your Hearing
According to a recent survey of American consumers, fifty-four percent of those surveyed viewhearing loss as a serious condition while fifty-three percent of American adults either know someone who is affected by hearing loss or know someone who wears hearing aids.


January 16, 2020 – Audiology Online
Where would you go with Styletto Connect? | Signia Hearing Aids
Signia Audiologist and Director of Clinical Education, sat down to talk about hearing health and our new hearing aids, Styletto Connect.


January 16, 2020 – Verdict Medical Devices
Timeline: the evolution of hearing aids
Hearing aids have come a long way since the weird and wonderful vacuum tube contraptions of the 1800s, but it’s only within the last few decades that a truly transformative wave of fashionable, functional devices have started to appear.


January 14, 2020 – The Hearing Review
Queen Elizabeth II Photographed Wearing Hearing Aid
The 93-year-old Queen Elizabeth II was photographed on Sunday—for the first time ever, according to multiple news sources—wearing a hearing aid.


January 13, 2020 – Cision
Earlens Announces Partnership with Verily to Develop Next-Generation Capabilities for Earlens® Contact Hearing Solution
Earlens Corporation, a medical technology company that has created the world's first nonsurgical hearing solution that directly vibrates the eardrum, announced today that they have entered into a strategic agreement with Verily, an Alphabet company, to develop next-generation capabilities for the Earlens® Contact Hearing Solution.


January 8, 2019 – The Hearing Review
Blog: CES 2020 Kicks Off with Spotlight on Hearing
CES 2020 — one of the largest conventions in the world—has kicked off in Las Vegas and runs from January 7-10. Although I’m not attending the show, here are a couple hearing-related items that have caught my eye online since CES opened on Tuesday.


January 6, 2019 – Globe Newswire
Phonak unveils Virto Black at CES: a fully-connected hearing aid shaped like a hearable
Leading hearing health care brand Phonak is challenging perceptions of hearing aids at CES 2020 with the world premiere of Phonak Virto Black, a fully-connected in-the-ear (ITE) hearing aid that combines breakthrough Marvel hearing technology with the style of a modern hearable.


December 31, 2019 – Good Morning America
American Girl's 2020 girl of the year is 1st doll with hearing loss
According to her story, Joss was born deaf in her left ear but can hear some out of her right ear with the help of a hearing aid that comes with the doll as an accessory. Pursuing surfing and going all-in with cheer, Joss reaches new heights and discovers a whole new side of herself.


December 12, 2019 – The Hearing Review
Hearing Care Calendar of Events: 2020
Here is a short calendar of events for some of the major national and international events you should have on your radar for 2020.


December 11, 2019 – Audiology Online
FDA Clears Cochlear’s Innovative New Osia® 2 Hearing Implant System
The Osia System is the world’s first active osseointegrated steady-state implant (OSI), a new category of bone conduction hearing solutions that uses digital piezoelectric stimulation to bypass damaged areas of the natural hearing system to send sound vibrations directly to the inner ear (cochlea).


November 29, 2019 – Forbes
5 Things You May Not Know About Hearing Aids
“Ultimately, the event that must occur for people to finally get a hearing aid is when they start missing important conversations in their lives. Whether it be their children or grandchildren speaking or what was said in an important business meeting, their quality of life is impacted.” Hearing aids don’t have to be burdensome, Christensen said. “Today’s sleek, discreet, high-tech solutions can improve hearing and allow people to hear the things that matter most.”


November 26, 2019 – The Hearing Journal
20th Century Hearing Devices: Going, Going, Nearly Gone
After Reagan was pictured wearing his aid, hearing aid sales increased substantially and public acceptance of hearing aids may have also increased. Manufacturers of hearing devices share common goals—to produce hearing devices that provide listening benefit while also being artistically pleasing and are as small as possible.


November 22, 2019 – Minneinno
Starkey Makes TIME’s List of Top 2019 Inventions for Its AI Hearing Aid
Starkey was recognized for the creation of Livio AI, a hearing aid that provides users with improved hearing capabilities while tracking body and brain health. The device contains sensors and AI technology that allows it to stream music; verbally answer questions like a smart assistant; translate conversations from one language to another; detect falls and measure physical activity.


November 19, 2019 – The Washington Post
Research into the health effects of hearing loss suggests hearing aids might reduce dementia risk
The study found that people who received hearing aids in the three years after being diagnosed with hearing loss had lower rates of dementia, depression and falls than those who didn’t get the devices. To get these findings, University of Michigan researchers examined managed-care insurance claims from 114,862 adults with hearing loss between 2008 and 2016. All were 66 or older.


November 11, 2019 – Audiology Online
Oticon Wins Two CES 2020 Innovation Awards for Breakthrough Hearing Technology
The Consumer Electronics Association (CES) has named Oticon Xceed and Oticon RemoteCare as honorees in the CES 2020 Innovations Awards. The leading international awards program annually selects the best of the best in consumer electronics.


October 24, 2019 – Kaiser Family Foundation
Medicare Advantage 2020 Spotlight: First Look
Medicare Advantage plans have taken a large and growing role in the Medicare program over the past decade, with more than 22 million Medicare beneficiaries (34%) enrolled in Medicare Advantage plans in 2019…Nearly all beneficiaries (97%) have access to a Medicare Advantage plan that provides dental, fitness, vision, and hearing benefits, which are not covered by traditional Medicare.


October 20, 2019 – Hearing Tracker
Will 2020 Be the Year Medicare Starts Covering Hearing Aids?
The Medicare Hearing Aid Act has a long road ahead of it before it becomes law. It still requires a vote by the entire House of Representatives. Then the U.S. Senate will have to consider and pass the same legislation. And finally, the president will have to sign the new law.


October 11, 2019 – Medscape
Hearing Aids May Help Delay Dementia, Depression in Elders
Among people who'd been diagnosed with hearing loss, those who used hearing aids were up to 18% less likely to be diagnosed with dementia, depression or fall-related injuries over the next three years, compared to people not using the devices.


October 10, 2019 – GN Newsroom
Developing with Google: An inside look at developing direct Android streaming to hearing aids
You may have heard that GN, Cochlear, and Google have just launched direct Android streaming of music, phone calls and other sound to hearing devices using Bluetooth Low Energy. The collaboration means that people with hearing loss can stream sound directly from their compatible Android phones and devices to their hearing aids and implants for the first time.


September 26, 2019 – The Hearing Review
Starkey Wins Manufacturing Excellence Award for Livio AI
In its inaugural year, the Manufacturing Excellence Awards, “recognize excellence in Minnesota-based manufacturing related to product design and engineering, manufacturing processes, business operations, human capital, logistics and supply-chain management, local manufacturing, and/or product or niche uniqueness.”


September 20, 2019 – The Wall Street Journal | Opinion
Hearing Aids Can Assist With More Than Speech
A telecoil connects hearing aids wirelessly to induction hearing loops that transmit sound from public-address systems, stages, church pulpits and lecture halls as mandated by the Americans with Disabilities Act.


September 17, 2019 – GlobeNewsWire
Signia Introduces Breakthrough Hearing Aid Platform
Hearing aid innovation leader Signia (a brand of WS Audiology A/S) has launched Signia Xperience, a new platform that introduces the world’s first combination of advanced acoustic sensors with a built-in motion sensor.


August 30, 2019 – Hearing Health Matters
GN ReSound Expands LiNX Quattro Hearing Aid Family with Launch of Custom Line
According to the company, the custom hearing aids are designed to fit exactly to the ear canal of every individual user, using a 3D scanner and advanced personalized modelling.


August 19, 2019 – The Hearing Review
With Marvel 2.0, Phonak Makes RogerDirect Available In All Marvel Hearing Aids
With Marvel 2.0, Phonak is making RogerDirect available to all Marvel hearing aids while expanding Marvel technology to more form factors. The new portfolio includes the Phonak Audéo M-RT, said to be “the world’s only all-in-one hearing aid combining direct connectivity with iOS and Android, T-coil, and rechargeability,” according to Phonak.


August 12, 2019 – Audiology Online
Introducing Cochlear™ Nucleus© Profile™ Plus
Easier access to MRI means that recipients of Profile Plus may undergo MRI scans at 1.5 Tesla and 3.0 Tesla without the need for the magnet to be removed or for any compression to be applied.  This is significant because historically, Cochlear implants have required either magnet removal or compression to receive a scan.


August 2, 2019 – The Hearing Review
When One Size Does Not Fit All: Special Hearing Solutions for Special Occasions
This study compares two special programs with the Universal program in Widex EVOKE hearing aids. Along with some revealing insights into fitting individual patients, the results demonstrated that both special programs performed the job they were designed to do, and the overall study shows the potential benefits of providing special programs for special listening situations and individual preferences.


July 8, 2019 – The Hearing Review
Noise and Age Affect Sound Processing Differently, Study Finds
The most common causes of hearing loss—age and excessive noise—have different effects on sound processing in the brain, reports a new study in JNeurosci, the Society for Neuroscience announced. This finding suggests each type of hearing loss should have its own unique treatment.

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