Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


January 9, 2023 – ASHAWire

NIDCD Unveils New Five-Year Strategic Plan

The National Institute on Deafness and Other Communication Disorders (NIDCD) has released its five-year strategic plan, with scientific priorities that include basic research, model systems, data sharing, new technologies, and translation of research into tools to help clinicians diagnose and treat people with deafness or sensory and communication disorders.


January 6, 2023 – Hearing Tracker

HearAdvisor Launches Audio Lab to Test and Rate OTC and Prescription Hearing Aids

HearAdvisor, a new audio testing lab dedicated to helping those with hearing loss, is launching at CES 2023 a groundbreaking solution to a common problem: understanding how performance differs among the many options available when it comes to purchasing a hearing aid.


January 6, 2023 – BusinessWire

Oticon Own™, World’s Smallest Hearing Aid with BrainHearing™ Technology, Named CES 2023 Innovation Award Honoree

Oticon Own, a fully customized in-the-ear hearing solution, received the honor in the Wearable Technologies category, making this the seventh consecutive year Oticon has been recognized.


January 5, 2023 – The Hearing Review

EUHA Publishes New Guideline on Implanted Hearing Systems

The European Union of Hearing Aid Acousticians (EUHA) announced that its Hearing Implants expert group has published a new guideline for “Implanted Hearing Systems in Auditory Acoustics.” According to EUHA, it is intended to serve as a practical recommendation for hearing aid acousticians.


January 5, 2023 – The Hearing Review

Starkey’s Evolv AI Named CES 2023 Award Honoree

Starkey announced that the Evolv AI has been named a CES® 2023 Innovation Award Honoree in the accessibility category. Starkey’s CES Innovation Award marks the tenth product innovation and design award won by Evolv AI, according to the company.


January 4, 2023 – Cision

William Shatner and HearingLife Team Up to Spread Awareness about the Importance of Hearing Care in the US

Entitled “Live Life to Your Fullest,” the year-long advertising, communications, and marketing campaign seeks to educate Americans about the importance of caring for your hearing and getting hearing tests, as well as ways to identify hearing loss in your loved ones.


January 3, 2023 – Hearing Tracker

Full List of OTC Hearing Aids

There is a ton of confusion out there when it comes to over-the-counter (OTC) hearing aids. While many hearing aids are sold directly to consumers online, many of these products are not technically approved as OTCs.


December 18, 2022 – Hearing Health & Technology Matters

ATIS Hearing Aid Compatibility Task Force Recommends Path to 100% Compatibility for Wireless Handsets

In particular, it calls on the FCC to ensure current technology is supported while leveraging new wireless connectivity technologies and accounting for intervening developments and innovations over the last few years.


December 15, 2022 – PR Newswire

HearUSA to Carry Sony's Over-the-Counter Hearing Aids, Accelerating Its Commitment to Bring the "Sound of the New Age" to Millions of New Clients

Responding to the Food and Drug Administration's recent approval of over-the-counter (OTC) hearing aids, today HearUSA announced that it will offer Sony's new over-the-counter hearing aids. The first two models – the Sony CRE-C10 and Sony CRE-E10 – will be available for clients to purchase early next year in all HearUSA centers and online.


December 12, 2022 – The Hearing Review

Best of ‘HR’ in 2022: Editor’s Picks

Top 2022 Editorials: “MarkeTrak 2022: Navigating the Changing Landscape of Hearing Healthcare Demographics and Perceptions of Owners and Non-owners of Hearing Aids, PSAPs, and Implants,” by Thomas A Powers, PhD and Kate Carr. The Hearing Industries Association’s (HIA) most recent MarkeTrak survey contains extensive data.


December 5, 2022 – CNN

How are hearing aids and dementia related? A new study explains

The use of hearing aids was associated with a 19% reduction in long-term cognitive decline, the study found. When it comes to cognitive decline, preventing progression is important, the study authors noted.


December 2, 2022 – JAMA Network

Over-the-counter Hearing Aids: From Research to Policy to Practice

Research collaborations across federal agencies and the private sector paved the way for this new era, and continued research collaborations will be essential for optimizing the benefits made possible by these changes in policy.


November 29, 2022 – Consumer Affairs

Amazon clamps down on rogue OTC hearing aid sellers

In the wake of the Food and Drug Administration's (FDA) new rule allowing OTC sales of hearing aids—a decision that allowed for an instant, pop-up market for non-prescription versions of the medical devices—ConsumerAffairs reported a multitude of hearing products for sale on Amazon were using deceptive sales tactics.


November 22, 2022 – Cision PR Newswire

Widex MySound Wins 2022 Hearing Technology Innovator Award

Widex MySound was selected in the Assistive Technology & Software: Mobile Apps category for combining the power of artificial intelligence with wearer-intent so wearers can always hear what they prefer in any given environment. Accessible through the award-winning WIDEX MOMENT app, MySound is the first hearing aid technology to leverage AI to empower wearer-driven sound personalization.


November 22, 2022 – Hearing Tracker

GN Honored with Five CES 2023 Innovation Awards, Including Three for Hearing Aids

ReSound OMNIA™ / Beltone Achieve™, Custom made by ReSound™ / Beltone Imagine Custom™ rechargeable hearing aids and Jabra Enhance Plus™, Jabra Elite 5 and Jabra Evolve2 Buds were each recognized by the CES Innovation Awards program. This year’s program received a record high number of over 2,100 submissions.


November 16, 2022 –

ReSound Gift of Hearing campaign begins November 18

ReSound, the global leader in hearing aid innovation, today announced that it will again look to partner with hearing care professionals in the Gift of Hearing campaign, a nationwide effort to donate hundreds of hearing aids to people living with hearing loss who are experiencing financial hardship.


November 14, 2022 – Audiology Online

20Q: OTC Hearing Aids - They’ve Arrived!

Who better to tell us about this new hearing aid category than someone who was one of the first to be involved in private practice hearing aid dispensing, beginning in 1977, shortly after it was deemed “ethical” by the ASHA. I’m talking about this month’s 20Q guest author, Tom Powers, Ph.D. Tom is better known, however, for his many publications surrounding hearing aid technology, and as the “audiologic face of Siemens Hearing,” where for 35 years he held several executive positions.


November 10, 2022 – Time

The Best Inventions of 2022: Phonak Audéo Fit

Audéo Fit’s receiver-in-canal device tracks fitness data, such as steps, activity level, and distance walked, while also monitoring the wearer’s heart rate when paired with the MyPhonak app.


November 7, 2022 – Hearing Tracker

GN Rebrands Lively as Jabra Enhance; Integrates Lively's Offerings into

Combining Jabra’s renowned brand for audio expertise and sound engineering with Lively’s tradition for innovative telehealth and a digital-care-first model will accelerate making hearing care more accessible and affordable for millions of Americans.


November 1, 2022 – Cision

FDA approves Cochlear's Nucleus 8 Sound Processor, smaller, smarter, better connected cochlear implant technology

The Nucleus 8 Sound Processor is now the smallest and lightest behind-the-ear cochlear implant sound processor available in the industry. It is also the world's first cochlear implant sound processor ready to provide direct audio connectivity to everyday consumer electronics using the next generation LE Audio technology from Bluetooth®.


November 1, 2022 – Cision

Signia Styletto AX and New Augmented Xperience (AX) Platform Capabilities are Now Available to Veterans, Active Military Members, and Native Americans -- Delivering the Freedom to Experience Optimized Hearing and Improved Health and Wellness

In addition, for the first time, veterans with single-sided deafness can now experience the Styletto form-factor thanks to the company's new CROS Styletto AX.


November 1, 2022 – Hearing Health & Technology Matters

Oticon Own Now Available Through Veteran’s Administration

Designed to “provide a fully customized fit for ultimate comfort, Oticon Own is the world’s first custom hearing aid with an on-board Deep Neural Network that works more like the brain because it learned through experience”.


October 28, 2022 – Hearing Loss Association of America

HLAA Webinar: The FDA Regulations for Over-the-Counter (OTC) Hearing Aids with Thomas A Powers, Ph.D., strategic advisor, Hearing Industries Association

This webinar will provide an overview of the key points of the regulation and how this may affect availability and access of both OTC and prescription hearing aids.


October 28, 2022 – The Hearing Review

Beltone Exclusive ‘Insider’ Interview with Mike Halloran & David Molella

HR Editor Kathryn Sutherland sat down with Mike Halloran and David Molella to discuss recent changes in the company, including the appointment of Halloran as new VP of Finance for GN Hearing North America and Molella as the new President of Beltone.


October 24, 2022 – The Hearing Review

Oticon, Inc Partners with Homes for Our Troops

Oticon, Inc announced that it again joins Homes For Our Troops (HFOT) to support the national non-profit organization’s work of building and donating specially adapted custom homes nationwide to severely injured post-9/11 veterans, helping enable them to “rebuild their lives.”


October 21, 2022 – AccessWire

Phonak Wins Three Categories in the Hearing Technology Innovator Awards(TM)

Phonak, a leading global provider of life-changing hearing solutions, today announces that it has been recognized in three different categories in the third annual Hearing Technology Innovator Awards™.


October 18, 2022 – Audiology Online

Advanced Bionics Launches Emotional Patient ‘THE MOMENT’ Campaign

Following the successful launch of their Naída CI Marvel for adults and Sky CI Marvel for children in 2020, this new campaign is designed to highlight the human truth that our lives are enriched and fulfilled by deep and meaningful connections with those around us, and that sound enables those connections.


October 18, 2022 – USA Today

Over-the-counter hearing aids are now available. Here's what you need to know.

People should ask about a retailer's return policy and hearing aid manufacturer's warranty before purchasing a device, said Kate Carr, president of Hearing Industries Association, a group that includes hearing aid manufacturers, suppliers, distributors and hearing health professionals.


October 14, 2022 – Hearing Tracker

Hearing Aid Sales Flatten in Second and Third Quarters of 2022

A pause in rapid market growth. Is it due to exhausting pent-up demand, the economy and inflation, people waiting for OTC—or just a tough comparison base from 2021?


October 13, 2022 – Hearing Health & Technology Matters

FDA Offers Clarification to States Regarding Final OTC Hearing Aid Rule

The U.S. Food and Drug Administration (FDA) sent a letter to state officials offering clarifications about the Final Rule on OTC Hearing Aids, following requests by several professional organizations seeking to better understand the distinction between ‘Prescription’ and ‘OTC’ hearing aid categories.


October 13, 2022 – Hearing Health & Technology Matters

Rayovac Previews Latest Advancements at EUHA 2022

Those that missed a visit to the firm’s eye-catching stand at the 66th International EUHA Congress in person can still log on to RAYOVAC LIVE to find out more about the incredible range, which features up to nine per cent more battery life compared to competitor models, five more hours of wireless streaming and increased universal power among its benefits.


October 12, 2022 – Hearing Tracker

NEW: Hearing Tracker's Hearing Industry Map–2022 Edition | PDF

Version 9 of HearingTracker's Hearing Industry Map was just published this week. It incorporates a slew of changes—including new mergers and acquisitions, new brands, and a handful of newly updated logos. Grab your high-resolution printable copy now.


October 12, 2022 – Hearing Tracker

Phonak Names Oliver Frank New VP of Marketing

Oliver Frank brings more than 15 years of industry experience from various local and global leadership roles within Sonova’s Hearing Instrument business. He comes with a broad range of functional expertise including roles with increasing responsibility in Marketing, Sales, R&D, Product Management and General Management.


October 12, 2022 – PR Newswire

Sony Electronics Launches its First Over-the-Counter Hearing Aids in the US and Makes Hearing and Improved Accessibility Options for Consumers a Reality

With the unique products, developed in partnership with WS Audiology ("WSA"), a leading innovator in hearing aid technology for more than 100 years, Sony will enhance the lives of consumers by combining its unique premium technology, ultimate ease of use, and uncompromised comfort and wearability, to deliver an unprecedented hearing experience that easily bridges the gap between the wearer and their environment.


October 11, 2022 –

Starkey Names Industry Leaders to Operations Leadership Positions

Starkey is committed to operational and manufacturing excellence in order to continue to serve its customers and countless patients around the world better than anyone else. As part of that commitment, Starkey has named three veteran industry leaders to key leadership positions within Operations.


October 11, 2022 – Hearing Tracker

Next-Gen Bose Hearing Aids Launched By Lexie

Lexie Hearing announces the launch of the Lexie B2 Hearing Aids, Powered by Bose, adding a third hearing aid model to its suite of audiologist-quality hearing aid products that will be available online and on shelves nationwide on October 17.


October 10, 2022 – Audiology Online

Widex Moment Sheer™ Goes Beyond Better Hearing

Built on the proven benefits of natural sound in overcoming the challenges of hearing loss, Widex Moment Sheer™ goes beyond better hearing, to empower patients with better living through our focus on advanced technologies to promote engagement and well-being.


October 6, 2023 – Hearing Tracker

Walgreens and Lexie Hearing Announce Availability of OTC Hearing Aids Nationwide

Walgreens and Lexie Hearing today announced Lexie Lumen hearing aids will be available OTC at Walgreens stores nationwide for adults ages 18 and older with mild-to-moderate hearing loss starting October 17.


October 5, 2023 – PR Newswire

Beltone Spotlights Unsafe Listening Practices for National Protect Your Hearing Month

During a virtual media tour that took place today and will be aired on various local news stations nationwide throughout the month of October, Dr. Kathy McGowan, AuD CCC-A, a practicing Doctor of Audiology with Beltone, helped educate audiences of all ages on noise-induced hearing loss focusing on what causes it, who is most at risk for it, and how to protect and preserve your hearing.


October 3, 2022 – Yahoo! News

Leading Hearing Care Retailer HearUSA Launches the "Sound of the New Age" - A New Brand Vision that Sets Out to Redefine the Future of Hearing Care

HearUSA's new vision is anchored by a commitment to reframe the way consumers learn about, experience, and purchase custom fitted, professional hearing aids. Going forward, all HearUSA locations will offer clients online booking, same day fittings and delivery of hearing aids, and expanded insurance coverage options that will make it easier than ever for consumers to experience better hearing health.


October 3, 2022 – Hearing Tracker

Meet Insera, Unitron's New ITE Hearing Aids on the Blu Platform

Unitron’s Insera ITE hearing aids offer the latest in sound performance, connectivity, and personalization and are easy to wear with glasses and masks. Unitron’s Insera ITEs offer Unitron technology in a discreet style so wearers can live their best life—no matter what the day brings.


September 28, 2022 – Hearing Tracker

CMS Expands Medicare Coverage for Cochlear Implants

The Centers for Medicare & Medicaid Services (CMS) is expanding its coverage for cochlear implants, broadening the patient criteria to individuals with hearing test scores of >40% and ≤60%.


September 27, 2022 – Audiology Online

Sonic Radiant™ Custom Hearing Aids Deliver Clearly Brilliant Sound In Five Styles, Five Performance Levels, Five Colors

Sonic continues to power the evolution of the personalized hearing experience with the launch of new Radiant™ custom hearing aids. Leveraging more memory and greater processing power, the small, discreet custom hearing aids offer next-level technology to precisely find, filter and fine-tune the sounds users want to hear.


September 27, 2022 –

Cochlear Implantation: The Most Misunderstood and Under-Recommended Treatment Option in Audiology?

Today, the misalignment among clinical candidacy, FDA labeling, and payer coverage policies confounds providers…The approximate U.S. CI use rate likely falls between 2 percent, using contemporary clinical candidacy criteria, and 13 percent, using traditional candidacy criteria (Nassiri et al, 2022; iData Research, 2016).


September 26, 2022 – The Hearing Review

Voting Open for Oticon ‘Focus on People Awards’

Website visitors are invited to cast their votes for the 12 finalists who represent the “best of the best” from this year’s nominations in each of four categories – Student, Adult, Advocacy, and Practitioner. The total number of votes received by each finalist will help to determine who will be the first, second, and third place winners in each category.


September 26, 2022 – Audiology Online

WS Audiology Appoints Annemarie Van Neck as President Region EMEA

WS Audiology announced today that it has appointed Annemarie van Neck as President Region EMEA and member of Group Management. She will start on November 1, 2022, and be based in Lynge, Denmark. 


September 15, 2022 – British Academy of Audiology

BHIMIA Q2 data revealed

NHS, UK private market and Irish market hearing instrument sales were down in the second quarter of this year compared with Q1, but volumes were still higher than the equivalent quarter in the previous three years. It could be that we’re starting to see a levelling off after an initial surge in catch-up sales post pandemic.


September 15, 2022 – LinkedIn

Phonak and Advanced Bionics Partner with Upcoming Movie "Rally Caps"

Phonak and Advanced Bionics are proud to partner with "Rally Caps," an independent film that's shining a spotlight on the hearing loss community in a coming-of-age story for kids.


September 13, 2022 – PR Newswire

Sony and WS Audiology Have Entered into a Partnership Agreement in the Over-the-Counter Self-Fitting Hearing Aid Business

Sony Corporation ("Sony") and WS Audiology Denmark A/S ("WSA") have entered into a partnership agreement and various ancillary agreements with the aim of jointly developing and supplying new products and services in the over-the-counter ("OTC") self-fitting hearing aid market, beginning with the United States.


September 7, 2022 – Cision

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