Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


May 11, 2023 – BusinessWire

Knowles Gifts $200K to Advance Gender Diversity in Engineering

Knowles Corporation today announced it has committed $200,000 to the University of Illinois at Chicago (UIC) College of Engineering to support the enrollment and academic success of female students pursuing STEM degrees. As part of a perennial sponsorship from Knowles, this year's donation supports the university’s efforts to empower diverse groups of students to access opportunities in the engineering field.


May 11, 2023 – Journal of the American Geriatrics Society

Association of perception of patient-centered care with hearing loss by race

In a sample of Americans over 50 years old, hearing loss was associated with higher odds of perceiving suboptimal patient-centered care during healthcare encounters. This may be attributable to hearing loss as a barrier to effective patient–provider communication which limits the ability to adequately express care preferences and participate in care decisions.


May 9, 2023 – Sage Journals

Influence of Hearing Loss on Social Participation in Older Adults: Results From a Scoping Review

Early detection of hearing loss, holistic assessment, and interdisciplinary intervention and collaboration remain the key recommendations in promoting social participation for older adults with hearing loss. The stigma of hearing loss in society as well as the shortage of personnel in many social and health care professions remains the major challenges in improving social participation of older adults with hearing loss.


May 9, 2023 – PRNewswire

HearUSA Reframes the Way Clients Experience the Benefits of Better Hearing Care with the Opening of its Hearing Center of the Future in Palm Beach Gardens, Florida

The new centers feature a design concept that is modern, innovative, welcoming, and engaging; open spaces and product displays; available use of in-center technology such as QR codes, iPads, and interactive displays; key touchpoints that include a welcome hub, solutions wall, as well as calming and professional consultation rooms.


May 9, 2023 – AudiologyOnline

Starkey Sound Bites Discusses Impact of Hearing Loss on the U.S. Armed Forces

A recent study published in the American Journal of Audiology shows self-reported prevalence of bothersome tinnitus in the U.S. Army is at 17%, substantially higher than that of the general population, which is around 6.6%. In observance of Military Appreciation Month and Better Hearing Month, the most recent episode of Starkey Sound Bites takes a closer look with guest Dr. Brandon Rawlings.


May 2, 2023 – PRNewswire

New Widex Study on Fractal Sound Stimulation in Hearing Aids Shows Positive Effects for Tinnitus Treatment and Overall Well-Being

Thus far, responses indicate that Widex SoundRelax delivers a significant improvement in tinnitus severity within the critical first month of treatment and trends toward continued improvement over time. Additionally, the visual analogue scales showed a trend toward better relaxation, concentration, and mood over the four-month period.


May 2, 2023 – AudiologyOnline

Unitron Launches Vivante, the Newest Platform Offering its Best Sound Performance Yet

Unitron is thrilled to announce the launch of Vivante, a platform designed to enhance listener experience through personalized hearing control. The newest platform from Unitron, Vivante integrates improved sound performance, new designs and a suite of Experience Innovations with the Remote Plus app to deliver a customized listening experience.


May 1, 2023 – PRNewswire

Newly Updated Augmented Xperience (AX) Platform Capabilities from Signia are Now Available to Veterans, Active Military Members, and American Indians

Hearing aid innovator Signia today announced that its industry-leading Augmented Xperience (AX) portfolio is now available with enhancements to military veterans through U.S. Department of Veterans Affairs (VA) audiologists, active military members through U.S. Department of Defence (DoD) audiologists, and American Indians through the Indian Health Service (IHS).


May 1, 2023 – AudiologyOnline

New Oticon Real™ Helps Veterans Experience All the Sounds of the Real World, With Improved Clarity, Comfort and Fewer Disruptions

Oticon Real represents the next step in BrainHearing™ technology, providing access to the full spectrum of real-world sounds with exceptional detail and clarity. New technologies balance sudden disruptive sounds and clean up wind and handling noise while significantly reducing listening effort, so veterans can be comfortable and stay sharp in the real world.


April 26, 2023 – AudiologyOnline

Signia Hosts “Go Higher with Signia Aspire” Event in Orlando for Hearing Care Professionals

Designed to inspire and educate, the event brought together HCPs from across the country and provided the opportunity to network and earn CEUs through widespread course offerings while taking advantage of fun, unique interactive entertainment experiences.


April 26, 2023 – The Hearing Review

Veterans Guide Offers Hearing Loss, Tinnitus Resource

The guide features an overview of hearing loss and tinnitus, explaining possible causes and ways to tell the issues apart. It also explains the available treatment options and how veterans can obtain coverage for their conditions.


April 26, 2023 – AudiologyOnline

Oticon Hearing Foundation Donates $30,000 to American Academy of Audiology Foundation Empowering Students Scholarship Fund

The non-profit Oticon Hearing Foundation has designated a grant of $30,000 for scholarships for the 2023–24 academic year, with up to $20,000 in scholarships to be awarded to Black graduate students on their journey to becoming audiologists.


April 24, 2023 – AudiologyOnline

Innovative Technology to Handle the Disruptions of the Real World

Virginia Ramachandran, AuD, PhD, Head of Audiology for Oticon, Inc., discusses how the innovative technology in Oticon Real™ gives access to the full spectrum of real-world sounds while protecting against sudden disruptive sound that challenges 7 out of 10 hearing aid users.


April 17, 2023 – Hearing Tracker

Rexton Launches Four New Behind-the-Ear (BTE) Hearing Aids, Including BiCore B-Li M Rugged

The new BiCore B-Li M Rugged is ideal for full-time use, matching the company’s reliable audio quality with significant durability enhancements and a smaller, more discrete size that improves comfort and aesthetics.


April 12, 2023 – AudiologyOnline

Widex Reinforces Commitment to Independent Hearing Care Professionals with Product Demonstrations and Industry Trainings at AAA 2023 + HearTECH Expo

Widex USA Inc. today announced that it will demonstrate its latest suite of hearing technologies at the AAA 2023+HearTECH Expo and conduct several expert-led courses on getting the most out of Widex technology. Attendees can visit Widex during AAA 2023 at Booth #422, April 19-22, at the Seattle Convention Center in Seattle, WA. 


April 11, 2023 – The Hearing Review

NAL Releases 2022 Annual Impact Report

Looking ahead in 2023, a few members of the research team shared that they are focusing on ensuring hearing technologies and care are personalized to meet the needs of each individual, identifying determinants of intervention success in ongoing longitudinal studies in children with hearing loss, research and development of more accessible, useful, and impactful technologies for people with hearing health conditions, and enabling translational research impact through growing external engagement, as well as managing the impact framework at NAL and its innovation agenda.


April 7, 2023 – The Hearing Review

The Next Wave of Hearing Care: OTC Hearing Aids and Emerging Technologies

Join us for a webinar with Richard Einhorn, a music producer, engineer, composer, and hearing technology consultant, and Amy Sarow, AuD, the lead audiologist at Soundly. They will discuss the latest advancements in hearing technology and sound integration, including Bluetooth LE, Auracast, personal assistive listening devices, and public assistive listening technologies.


April 3, 2023 – AGS Journals

It is time to change our message about hearing loss and dementia

In a commentary published in the 'Journal of the American Geriatric Society,' Drs. Blustein, Weinstein, and Chodosh favor more constructive messages that motivate people to take action on their hearing loss, like "Hearing better can help you think better."


April 4, 2023 – Hearing Tracker

Phonak Slim Joins Lumity Hearing Aid Family, Combining Style with Performance

The introduction of Slim follows the August 2022 introduction of Phonak's flagship Lumity hearing aid line, which is the first to run on AutoSense OS™ 5.0 and delivers new speech enhancement and directional microphone features for better speech clarity—especially in background noise.


April 3, 2023 – AudiologyOnline

Starkey’s Dr. Sara Burdak Explains “The Why” Behind Genesis AI

From fitting software that works in a matter of minutes, to a more intuitive app, learn about the decisions that went into Genesis AI – all of them with the provider in mind.


March 30, 2023 – Hearing Tracker

Phonak CROS Paradise Hearing Aids Now Compatible with myPhonak App

As predicted last week in a HearingTracker update by Audiologist Matthew Allsop, Phonak has now released a highly anticipated update to its myPhonak app that provides support for Phonak CROS™ Paradise systems.


March 30, 2023 – The Hearing Review

Interview with Laurel Christensen, PhD, Chief Audiology Officer at GN Hearing

The Hearing Review’s chief editor, Kathryn Sutherland, sat down with Laurel Christensen, PhD, chief audiology officer at GN Hearing, to discuss the new Resound OMNIA hearing aid line and the launch of the OMNIA miniRIE, which will be presented at AAA +HearTech 2023 exposition in April.


March 30, 2023 – The Hearing Review

Economic Headwinds Flatten Hearing Aid Sales in 2022

When looking at both the commercial and VA markets, about 36,000 more hearing aids were sold in 2022 compared to 2021, with 22,000 fewer units sold in private practices and the commercial sector and 58,000 more units in the U.S. Department of Veterans Affairs, according to statistic generated by the Hearing Industries Association (HIA), Washington, DC.


March 23, 2023 –

FCC Seeks Comment on Hearing Aid Compatibility (HAC) Task Force Report and Waiver Request

The Report filed by the HAC Task Force regarding its recommendations for achieving 100% hearing aid compatibility for wireless handsets.  The Report makes five central recommendations…Comments are due 30 days after the date of release, and reply comments are due 45 days after the date of release.


March 22, 2023 – Sage Journals

U.S. Population Data on Self-Reported Trouble Hearing and Hearing-Aid Use in Adults: National Health Interview Survey, 2007–2018

The results largely corroborate and extend the findings of recent analyses of data from the National Health and Nutrition Examination Survey (NHANES) for a similar period (2011–2020). Overall, for males, 18.5% (95% CI [18.2%–18.8%]) had self-reported trouble hearing and 76.6% [76.0%–77.2%] of these individuals had never used hearing aids and, for females 13.1% [12.9%–13.4%] had trouble hearing and 79.5% [78.9%–80.1%] of these individuals had never used hearing aids.


March 22, 2023 – Hearing Tracker

Oticon Government Services Spotlights Oticon More, New Companion App and Latest Research at 2023 JDVAC Conference

This is the 15th consecutive year that Oticon has supported the national conference that provides an opportunity for networking and collaboration between the audiologists treating our active duty service men and women and those working with our nation’s Veterans.


March 22, 2023 – Hearing Health & Technology Matters

Inside Starkey’s Genesis AI Technology: A Closer Look with Dave Fabry, Ph.D.

This week, host Andrew Bellavia is joined by Dave Fabry, the Chief Innovation Officer of Starkey. In this episode, the pair discuss the development of the newly launched Genesis AI hearing aids, which was a process that is said to have taken over 5 years.


March 21, 2023 – ASHAWire

Consumer Survey on Hearing Aid Benefit and Satisfaction

The results highlight importance of good hearing aid outcomes (quality, fit/comfort, and battery life) for benefit and satisfaction ratings. Professionals who fit hearing aids should strive to focus on achieving these outcomes and researchers should strive to explain the remaining variability in ratings of benefit and satisfaction.


March 20, 2023 – The Hearing Review

Amplifon Announces Milestones and Achievements

Amplifon, a provider of hearing solutions and services, announces the publication of its Sustainability Report 2022, which notes several milestones and introduces new initiatives of the company’s ESG strategy…According to the company, in 2022 Amplifon made significant progress in all 4 areas of the company’s commitments.


March 16, 2023 – Hearing Health & Technology Matters

Unpacking the Technology: Starkey’s Achin Bhowmik, Ph.D., Shares High-Tech Details Behind Genesis AI

The technology is the smallest processor ever by Starkey, but also the most powerful with 6X more transistors. It is also loaded with 5X more computational memory and 10X the amount of non-volatile memory.  


March 16, 2023 – The Hearing Review

RAYOVAC Showcases its Newest Sound Fusion Technology

Visitors will have the opportunity to visit the RAYOVAC exhibit to learn more about the company’s technology that is globally available to RAYOVAC Pro Line and EXTRA customers.


March 15, 2023 – Newswise

Hearing aids donated to Ukrainian refugees in response to article published in The Hearing Journal

In response to an article published in the February issue of The Hearing Journal, the audiology and hearing solutions company ReSound donated nearly 120 rechargeable hearing aids to address the hearing health care crisis among Ukrainian refugees in Poland.


March 15, 2023 – Sage Journals

Hearing Thresholds for Unscreened U.S. Adults: Data From the National Health and Nutrition Examination Survey, 2011–2012, 2015–2016, and 2017–2020*

The primary variables affecting HTLs were age and sex, with HTLs increasing steadily with age and being higher (worse) for males than females. The effects of race/ethnicity, specifically, Non-Hispanic Blacks having lower (better) HTLs than Non-Hispanic Whites, observed consistently in prior analyses of NHANES data were again observed in these analyses of the most recent NHANES data.


March 13, 2023 – AudiologyOnline

20Q: Hearing Aid Adoption — What MarkeTrak Surveys are Telling Us

In the past four years, two MarkeTrak surveys have been conducted, labeled MarkeTrak10 and MarkeTrak2022. The findings from these have been disseminated somewhat differently than in the past, with the results of each survey being discussed in several related articles published together in special issues of Seminars in Hearing. An audiologist who has contributed to both of these publications, and written about recent findings related to hearing aid adoption, is Lindsay Jorgensen.


March 8, 2023 – U.S. Consumer Product Safety Commission

U.S. Consumer Product Safety Commission Announces It Will Exercise Enforcement Discretion Under Reese’s Law for Zinc-air Button and Coin Cell Batteries Used in Hearing Aids until March 8, 2024

With an implementation date of February 12, 2023, hearing aid battery manufacturers and retailers needed more time to comply with the new rules. The CPSC has announced it will not enforce the requirements until March 8, 2024.


March 6, 2023 – Hearing Tracker

Getting Real: An Interview with Oticon President Gary Rosenblum about Oticon Real Hearing Aids

On February 23rd, the company launched its new Oticon Real™ miniRITE and miniBTE hearing aids, powered by the new Polaris R™ chip platform. Oticon Real, which picks up from where Oticon More™ left off,  is designed to give hearing aid users a full spectrum of sounds in different environments while protecting against sudden disruptive signals and wind noise.


March 3, 2023 – GlobeNewswire

Introducing The “Take 3 For Me Hearing Challenge"

Today, in recognition of World Hearing Day on March 3, 2023, the Hearing Industries Association launched a new initiative as part of the Hear Well campaign that encourages Americans to get their hearing screened. The “Take 3 for Me Hearing Challenge” urges people to take 3 simple steps that could changes their lives for the better.


March 3, 2023 – PR Newswire

GN Hearing & Soundly Present 'World of Sound' Art Project to Increase Awareness on Hearing Health

GN Hearing, the global leader in hearing aid innovation, and Soundly, a consumer education resource for hearing wellness, have partnered on the "World of Sound" digital art project to increase awareness on hearing health and protection.


March 2, 2023 – The Hearing Review

Oticon unveils new device that gives users access to real-world sounds and minimizes disruption

The new Oticon Real gives access to the full spectrum of real-world sounds with detail and clarity while protecting against sudden disruptive sounds. Details of all sounds are processed automatically and precisely for optimal sound output, significantly improving speech clarity and reducing listening effort in the presence of sudden sounds.


March 1, 2023 – AudiologyOnline

Signia to Spotlight Breakthrough Augmented Xperience (AX) Platform at JDVAC 2023, Delivering Optimized Listening Experiences to Veterans

Hearing aid innovator Signia today announced it will showcase its complete portfolio of Augmented Xperience (AX) hearing aids and tinnitus solutions for veterans at JDVAC 2023 at booth #101.


February 28, 2023 – Hearing Tracker

Starkey Unveils Genesis AI "All-New Everything" Hearing Aid at Launch Event

Completely reimagined from the inside out, it’s the only hearing technology system to feature an all-new processor, all-new sound, all-new industrial design, all-new fitting software, and all-new patient experience.


February 27, 2023 – Hearing Tracker

Hearing Aid Sales in 2022 Flatten Due to Economic Headwinds

In 2022, U.S. hearing aid sales increased nominally by 0.8% to 4.77 million units, compared to the post-pandemic year of 2021 when pent-up demand caused sales to surge by 37%


February 24, 2023 – Hearing Tracker

Starkey’s Evolv AI Tops 'Forbes' List of Best Invisible Hearing Aids of 2023

Ratings were based on prices, average user ratings, and product features that are typically important to hearing aid users. Evolv AI was the only hearing aid to receive a five-star rating, earning the top spot on the list.


February 23, 2023 – BusinessWire

New Oticon Real Hearing Aid Reduces Disruptive Sounds, Improving Clarity and Comfort even in Challenging Environments

Ambient sounds add depth and richness to a conversation or experience, but they can be challenging for hearing aid wearers to navigate. That’s one of the reasons that hearing aid manufacturer Oticon, Inc. has introduced Oticon Real™, a new family of premium hearing aids.


February 21, 2023 – The Hearing Review

OTC Hearing Aid Rule – The Impact Now and Into the Future

This article will provide clarity on the final OTC rule and the impact that it will have now and in the future. To accomplish this goal, it is helpful to consider what the workforce will look like for people capable of servicing products in the market and look broadly at opportunities for technological advancement as it relates to over-the-counter hearing aids.


February 16, 2023 –

Beltone Recognized by Forbes as one of America’s Best Midsize Employers 2023

Beltone, named America’s #1 Hearing Care Retailer & Best in Customer Service by Newsweek, has been recognized by Forbes and Statista as one of America’s Best Midsize Employers 2023. This annual award list was announced Feb. 15 and can be viewed on


February 8, 2023 – Audiology Online

Over the Counter (OTC) Hearing Aids: Misperceptions and Misinformation – Presented by Thomas A. Powers, PhD

Several examples of correct labeling and claims, as well as those that are considered suspect are discussed. Examples of questions that both consumer and professionals should be asking when looking into OTC devices are discussed.


February 15, 2023 – PR Newswire

Signia Expands Breakthrough Augmented Xperience (AX) Portfolio with Extended Performance Levels and Key Feature Enhancements, Delivering a Brilliant Fit to Even More Consumers

Hearing aid innovator Signia today announced the expansion of its industry-leading Augmented Xperience (AX) portfolio with the launch of all-new extended hearing aid performance levels, an upgraded eWindScreen feature, improved AX Soundscape Processing functionality, and an innovative new Multi Charger charging solution.


February 7, 2023 –

GN expands groundbreaking ReSound OMNIA family enabling more people to hear their best in noise

GN Hearing expands the ReSound OMNIA portfolio to offer a full range of popular styles, all made for hearing in noise, includ

HIA Logo

The Hearing Industries Association is the trusted voice on hearing health care for product innovation, public policy, patient safety and education.

Members   Marketrak   Members Area

Connect with Us

Facebook Twitter