Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


January 21, 2021 – Audiology Online
AI-Powered WIDEX MOMENT™ Hearing Aids Named Digital Trends ‘Tech for Change 2021’ Award Winner
Widex Inc. today announced that it has been recognized by Digital Trends Media Group with a Tech for Change Award at CES 2021 for its WIDEX MOMENT™ hearing aids. Recipients were selected based on innovations intended to make the world a better place, as displayed during CES.


January 21, 2021 – The Hearing Review
Oticon Announces 2020 ‘Focus on People’ Winners
Oticon, Inc has announced the 2020 Oticon Focus on People Award winners, described as “12 outstanding individuals whose courage and commitment are helping to change the perception of what it means to have a hearing loss.”


January 15, 2021 – The Hearing Review
The Brain on Hearing Aids: Can Treatment with Hearing Aids Improve Neurocognitive Function in Age-Related Hearing Loss?
This study, and the emerging evidence from other neuroimaging studies, supports growing evidence that untreated hearing loss is not just linked to behavioral compensation but also neurophysiological compensation. Based on our findings, it appears that untreated hearing loss (even mild sensorineural hearing loss) is associated with neural re-organization and cognitive deficits.


January 12, 2021 – Hearing Health & Technology Matters
Oticon Inc. Launches More™: First Hearing Aid with an On-Board Deep Neural Network
Oticon, Inc. today launched Oticon More™, a “revolutionary new hearing aid that builds on the company’s proven BrainHearing™ approach to provide the brain optimum input for better speech understanding with less effort”.


January 12, 2021 – Hearing Health & Technology Matters
EHIMA Appoints WS Audiology CEO, Eric Bernard, as President
After a two year’s term, Demant A/S-CEO Søren Nielsen hands over the European Hearing Instrument Manufacturers Association (EHIMA) Presidency to Eric Bernard, CEO of WS Audiology, the company formed from the merger between Sivantos and Widex in 2019. The EHIMA members elected Mr. Bernard unanimously as President for the period 2021-2022. 


January 12, 2021 – Audiology Online
Earlens - An Inside Look at Earlens
Learn about the technology and team behind the revolutionary Earlens Contact Hearing Solution. Understand how the culture of innovation is constantly pushing the boundaries of what people had thought was possible with their hearing aids.


January 7, 2021 – Audiology Online
Hearing Aid Innovator Signia Appoints Mike O’Neil as President
Underscoring its commitment to enhancing human performance through pioneering hearing solutions, hearing aid innovator Signia today announced the appointment of Mike O’Neil to serve as President, reporting directly to Daniel Liberman, President, U.S. of parent company WS Audiology. O’Neil assumed this role in October 2020 and has complete responsibility for the management and growth of Signia.


January 5, 2021 – GlobeNewswire
Starkey Wins Award for Excellence in Design
Starkey is pleased to announce that Livio Edge AI has won a GOOD DESIGN® Award. GOOD DESIGN is the world’s most recognized program for design excellence worldwide. It represents the world’s critical mass of the design and manufacturing industry, representing the best consumer design ranging from electronics to transportation.


December 17, 2020 – The Hearing Review
Signia Launches Upgraded Face Mask Mode
The updated Face Mask Mode helps further increases the loudness of frequencies associated with speech – thereby “making it even easier to understand speech through face masks.”


December 16, 2020 – Hearing Health & Technology Matters
WIDEX MOMENT Hearing Aids Named CES 2021 Innovation Awards Honoree
Widex Inc. this week announced that it has been named a CES® 2021 Innovation Awards Honoree for the company’s WIDEX MOMENT™ hearing aids. The announcement comes ahead of the first-ever, all-digital CES 2021, happening Jan. 11-14, 2021.


December 15, 2020 – GlobeNewsWire
Livio Edge AI designated as a CES 2021 Innovation Awards honoree
Livio Edge AI has been selected as a CES 2021 Innovation Awards honoree in the accessibility category. Its innovative design and engineering features scored highly across the evaluation criteria.


December 14, 2020 – Audiology Online
How does the Cochlear™ Osia® System utilize the Human Design™ concept?
Blending hearing technology with human capacity, the Osia System uses innovative technologies specifically chosen and designed to work in and with the body, an approach called the Human Design™ concept. 


December 10, 2020 – The Hearing Review
Advanced Bionics Receives FDA Approval for Marvel Cochlear Implants
Advanced Bionics (AB), in collaboration with Phonak, a provider of hearing solutions, announced that it received FDA approval to be able to bring Marvel hearing technology to Advanced Bionics cochlear implants wearers.


December 7, 2020 – Health Day
Proportion of Older Adults Owning, Using Hearing Aids Increasing
Nicholas S. Reed, Au.D., from the Johns Hopkins Bloomberg School of Public Health in Baltimore, and colleagues analyzed data from the 2011, 2015, and 2018 cycles of the National Health Aging and Trends Study to examine trends in hearing aid or other hearing device use.


November 22, 2020 – Hearing Health & Technology Matters
Earlens Hearing Device Named Among TIME’s Best Inventions of 2020
The Earlens® Contact Hearing Solution was named among TIME’s Best Inventions of 2020. The 2020 list from the influential news and current affairs publication recognizes 100 ground-breaking inventions that are “changing the way we live”.


November 20, 2020 – The Hearing Review
Mass Eye and Ear Experts Urge FDA to Allow OTC Hearing Aid Devices
Hearing loss experts at Mass Eye and Ear are advocating for the US Food and Drug Administration (FDA) to implement a law passed by Congress permitting the sale of over-the-counter (OTC) hearing aids, according to an announcement on the hospital’s website.


November 20, 2020 –
ReSound Looking for Hearing Care Professionals to Help with $1 Million Hearing Aid Donation
ReSound, the global leader in hearing aid innovation, today announced the launch of the ReSound Gives Sound community campaign, a nationwide effort to donate up to $1 million worth of ReSound ONE hearing aids to people living with hearing loss who have been negatively affected by the numerous challenges of 2020.


November 16, 2020 –
Senators Warren and Grassley Urge FDA to Initiate Overdue Rulemaking So That Hearing Aids Can Be Made Available Over-the-Counter
Warren and Grassley's Over-the-Counter Hearing Aid Act was signed into law in 2017 and requires the FDA to issue draft rules by August 2020, but the FDA has yet to do so; Hearing loss continues to be a problem for millions of Americans, but only around 14 percent of Americans with hearing loss use hearing aids.


November 11, 2020 – The Hearing Review
Phonak Launches Lyric4 Hearing Aid
Phonak announces the fourth generation of Phonak Lyric, what the company says is “the world’s only 100% invisible hearing aid that can be worn 24/7 for months at a time.”


November 10, 2020 – The Hearing Review
BIHIMA Predicts Increased Use of Integrated Hearing Technology During Pandemic
BIHIMA, the British Irish Hearing Instrument Manufacturers Association, issued an announcement with its prediction that there will be an increase in the use of hearing technology and its integration with smartphones and tablets, especially by older people, following changes in lifestyle due to lockdown.


November 9, 2020 – Audiology Online
Update on Ally’s Act: Interview with Melissa Tumblin
On September 8, 2020, the companion bill to Ally’s Act was introduced to the Senate. Our Senate bill number is S. 4532. We are excited to have our bill making its way through both the House and Senate! We are also amazed at how much progress this bill has made in less than one year.


November 3, 2020 – The Hearing Review
Oticon Announces 25th Anniversary of DigiFocus Hearing Aid
DigiFocus divided sound into seven bands and more than 100 parameters, compared with two or three bands for analog hearing aids. Hearing care professionals could now offer patients a hearing solution that made tens of thousands of calculations each second to adjust sound levels to changing situations.


October 30, 2020 – Audiology Online
Mikkel Knudsen named President of ReSound Commercial U.S.
ReSound, the global leader in hearing aid innovation, announces that Mikkel Knudsen has been promoted to President of ReSound Commercial U.S., effective November 1.


October 29, 2020 – Audiology Online
Starkey and OrCam Partner to Provide Groundbreaking Assistive Technology to Hearing and Visually Impaired People
Hearing industry leader Starkey, and AI-driven artificial vision industry leader OrCam Technologies, are integrating their trademarked technologies to help those suffering from both hearing and vision loss.


October 28, 2020 – First Word MedTech
Widex-Developed Artificial Intelligence Promises to Revolutionize Hearing Aids
Powered by AI, Widex SoundSense Learn processes inputs from connected hearing aids throughout the world and shares anonymized data with a cloud-based AI system. The system then continuously learns how to further optimize hearing aid settings in different situations for specific wearers.


October 27, 2020 – The Hearing Review
Oticon, Inc Appoints David Horowitz, AuD, as Vice President of Sales
Oticon President Gary Rosenblum has announced the appointment of David Horowitz, AuD, as Vice President of Sales. In his new role, Horowitz will be responsible for developing sales strategies, driving improvements, and implementing best practices to deliver quality support and services to Oticon’s professional partners.


October 22, 2020 – Audiology Online
Hearing Aid Manufacturer Rexton Announces Latest Hearing Technology to Address Diverse Patient Needs, Reveals New Brand Identity
With the mission to deliver proven hearing technology in the most reliable way, hearing aid manufacturer Rexton today announced the availability of its Motion Core hearing aid platform. This new platform offers hearing care professionals a unique selection of hearing aid models to fit a more diverse group of patients who can rely on Rexton to hear more clearly in every situation.


October 22, 2020 – Audiology Online
Oticon Medical Launches New Blog for Hearing Healthcare and Medical Professionals
Oticon Medical has launched a new blog, Hearing Implant Updates for Professionals. The blog has been designed as an added way to engage Oticon Medical’s current and potential professional customers, and will provide topics of interest for hearing healthcare professionals and other medical professionals who wish to learn more about hearing implant solutions, clinical evidence related to bone anchored hearing treatments, and the latest product updates from Oticon Medical.


October 19, 2020 – Audiology Online
Starkey Wins Two Gold Hearing Technology Innovator Awards
Starkey’s Livio Edge AI hearing aids and Thrive Care App have each earned first place in their respective categories in the 2020 Hearing Technology Innovator Awards. Livio Edge AI won the Hearing Aids category. Thrive Hearing Control clinched the Assistive Technology and Software category.


October 15, 2020 – Audiology Online
The Oticon Podcast Program - The Role of New Technologies in the Hearing Aid World (Season Eight)
We are witnessing a rapid pace of new technologies moving from other areas of business, communications and healthcare into our field. Many of these new technologies offer great promise for our field, but along with great expectations also comes the need to examine which of these technologies can offer true new levels of benefit for our patients. In this season, we will talk about the professional issues involved in the decision to embrace new technical possibilities.


October 13, 2020 – The Hearing Review
Widex Survey Shows Bird Song Among ‘Most Valuable Sounds’ to Participants
Sound matters. And in a recent global survey conducted by Widex, one surprising sound was consistently ranked within the top three most valuable across all cultures: bird song. However, according to WSA Head of Audiology Lise Henningsen, the universally-appreciated sound of a singing bird is also one the first diminished sounds of hearing loss, given its high-frequency tones.


October 12, 2020 – The Hearing Review
US Hearing Aid Sales Rebound Strongly in Third Quarter 2020
Total US hearing aid net unit sales—while still down by -6.2% in the third quarter (Q3 2020) compared to the same period last year—made what can be considered a strong rebound from the -58.6% thumping experienced from April-June (Q2) due to the COVID-19 pandemic.


October 12, 2020 – GlobeNewsWire
Starkey Releases Mask Mode for Livio AI Hearing Aids
Starkey’s Thrive Hearing Control app now includes Mask Mode, a new custom memory that boosts the frequency response in certain channels to help patients better hear people who are wearing face masks.


October 9, 2020 – The Hearing Review
ReSound Launches Face Mask Program at 2020 Digital EUHA Congress
ReSound announced the launch of the new Face Mask Program at the European Union of Hearing Aid Acousticians’ Digital EUHA Congress 2020. This new hearing aid functionality “makes it easier for people who wear hearing aids to communicate with people wearing face masks,” which is a new reality for many.


October 7, 2020 – Audiology Online
Normal hearing is 20/20: Get to know your hearing number during Audiology Awareness Month
Cochlear Limited, the global leader in implantable hearing solutions, launches the Hearing 20/20 campaign, a new public health initiative to adopt 20/20 as a common metric for normal hearing, during October's Audiology Awareness Month.


October 7, 2020 – Audiology Online
ReSound Enlists Help of World Champion Kayaker Eric Jackson to Promote Treatment of Hearing Loss
ReSound, the global leader in hearing aid innovation, announced today a collaboration with Eric Jackson, a world champion athlete and entrepreneur, to promote the treatment of hearing loss.


October 1, 2020 – Audiology Online
Telehealth and Remote Services: Insights from a Recent Widex Survey
In response to the pandemic, health service providers such as audiologists have ramped up telehealth services to connect healthcare providers and patients remotely. In March, when state governments began implementing social distancing and shelter-in-place measures to contain the pandemic, telehealth services became an effective tool for healthcare management. Widex introduced REMOTE CARE as a result, offering the most comprehensive distance audiology services to support audiologists.


September 25, 2020 – Hearing Health & Technology Matters
Oticon Medical Launches Ponto Care™ App
The Ponto Care™ app is a supportive and easy-to-use mobile application for all bone anchored hearing device users. It expands on the previously released Ponto Trial Companion app by adding a second section, Aftercare.


September 24, 2020 – The Hearing Review
BIHIMA Releases Q2 2020 Hearing Instrument Market Data
The British and Irish Hearing Instrument Manufacturers Association (BIHIMA) announced the release of the Q2 2020 results of its members, helping to provide insight into how the UK and Irish hearing care market fared as lockdown continued.


August 27, 2020 – The Hearing Review
‘First Global Consensus’ on Cochlear Implant Treatment for Adults with Hearing Loss Published
The Hearing Loss Association of America (HLAA) announced that the “first global consensus on the use of cochlear implants for the management of adults living with hearing loss” was published in JAMA Otolaryngology1. The paper was authored by a new panel, including 31 hearing experts from surgical and audiology backgrounds representing more than 13 countries.


August 26, 2020 – Hearing Health & Technology Matters
Online Hearing Testing: Phonak and Digital Service Delivery
During the early months of the coronavirus pandemic, Sonova USA introduced to hearing care professionals (HCPs) a fully digital service delivery model for its Phonak brand. Patient use of the online hearing test, the gateway to care, skyrocketed during this period. However, very few HCPs implemented the fully digital model in their practices.


August 26, 2020 – Audiology Online
Livio AI Wins Artificial Intelligence Breakthrough Award
Livio AI has been named a 2020 Artificial Intelligence Breakthrough award winner in the “Best Intelligent Personal Assistant” category. Honoring the best companies, technologies, products and services in the field of artificial intelligence, the AI Breakthrough Award recognizes the use of artificial intelligence, not as an afterthought or buzzword, but to solve problems and revolutionize an industry.


August 25, 2020 – Sound Health and Lasting Wealth
Oticon’s BrainHearing philosophy reaches new levels with breakthrough evidence
Oticon is pleased to share new evidence that supports its research into opening up sound for people with hearing loss in order to support the brain’s natural hearing function.


August 24, 2020 – Audiology Online
Starkey Wins 2020 Manufacturing Leadership Award
Starkey has been named a 2020 Manufacturing Leadership Award winner for its outstanding achievements in supply chain management. The award, presented by the Manufacturing Leadership Council, recognizes organizations that rethink and reengineer how they source materials, manage suppliers, manufacture products, and deliver to customers.


August 18, 2020 – Citizen Tribute
ReSound ONE: an entirely new class of hearing aids that offers a truly individualized hearing experience and the best sound quality for every user
This unique solution places an additional microphone inside the ear canal, for the first time, allowing people relying on hearing aids to experience the world with their own ears while preserving the comfort of an open-fit device.


August 18, 2020 – Hearing Health & Technology Matters
Phonak Launches Audéo™ Paradise Hearing Aids
Phonak, a leading global provider of life-changing hearing solutions, today announces next-generation Paradise hearing technology and introduces Audéo™ Paradise, the multifunctional hearing aid that delivers an excellent hearing experience with industry-leading wireless connectivity.


August 18, 2020 – Audiology Online
WIDEX MOMENT Fastest Sound Processing Hearing Aid
[Video] The benefits of Zerodelay technology in Widex Moment.


August 15, 2020 – Audiology Online
Introducing Custom Sound® Pro – Cochlear’s Next Generation CI Fitting Software
Interview with Kyle Longwell, Product Manager of Software and Clinical Care at Cochlear Americas


August 11, 2020 – Audiology Online
Sizing Up Hearing Aids in the 21st Century: Is There Still Room for Improvement?
Research such as MarkeTrak 10 and Eurotrak confirms the positive effects of wearing hearing aids in terms of both better hearing and communication as well as life quality. They also document trends supporting that users perceive and appreciate the advances made in hearing aids over the years.


August 5, 2020 – GlobeNewsWire
Hearing Aid Innovation Leader Signia Introduces World’s First ‘Face Mask Mode’ for Hearing Devices
Signia’s Face Mask Mode not only adjusts the frequencies that are important for hearing speech, but also applies adjustments to Signia’s Dynamic SoundScape processing, which delivers natural sound and best speech understanding in every situation, even when moving.


August 3, 2020 – Hearing Health & Technology Matters
Survey: 3 in 5 US Adults Report Struggling to Hear or Engage in Conversation While Wearing a Mask
Hearing device maker, Olive Union, recently commissioned a nationwide survey of 1,500 US adults exploring the extent to which hearing impairment affects Americans, particularly given the rising use of facemasks which has reportedly made hearing increasingly difficult.


July 30, 2020 – Hearing Health & Technology Matters
Starkey Announces the Appointment of Jeff Geigel as Chief Retail Officer

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