Industry News

The HIA Industry News helps keep readers informed of legislation impacting hearing health, hearing aid technology innovations, updates on hearing device manufacturing companies, and more.


June 24, 2021 – Business Wire
Oticon Medical Announces FDA Premarket Approval for Neuro Cochlear Implant System to Treat Severe to Profound Sensorineural Hearing Loss
Oticon Medical today announced that the US Food and Drug Administration (FDA) has granted premarket approval (PMA) to the company’s Neuro System to treat individuals 18 years or older, with bilateral severe-to-profound sensorineural hearing loss, who obtain limited benefit from appropriately fitted hearing aid(s).


June 21, 2021 – Audiology Online
Roger On™: A Microphone Dedicated for all Conversations

Interview with Bill Bielski, AuD, Senior Campaign Manager for the Phonak US Marketing team regarding Roger On™.


June 14, 2021 – Audiology Online
Teleaudiology and ReSound ONE: A Patient Perspective
After a year full of adversity, health concerns and financial pressures, hearing aid practice Aiken Audiology joined forces with ReSound Gives Sound, a nationwide campaign to donate $1 million worth of hearing aids to people living with hearing loss.


June 9, 2021 – Audiology Online
Widex My Sound: A More Personal, AI-Powered Hearing Experience
As Widex continues to leverage artificial intelligence to provide the most natural hearing possible, it recently revealed its latest innovation, My Sound. Discover how this new feature delivers a more personalized sound than ever, built on the experiences of thousands of hearing aid wearers.


June 8, 2021 – The Hearing Review
EHIMA Reports Hearing Aid Sale Decline in 2020
In 2020, EHIMA members sold 14.12 million hearing aids in total; compared to the previous year, sales fell by 17.2%, an “unprecedented first after years of continued growth,” according to EHIMA.


June 4, 2021 – The Hearing Review
A Brief History of Hearing Aid Styles, 1991-2020
In this article, we’re taking a look at US hearing aid style preferences and selection, as reported in Hearing Industries Association (HIA) historical statistics, along with estimates by The Hearing Review.


June 3, 2021 – Audiology Online
GN Launches High-Quality Jabra Enhance Pro Hearing Aids to Help More People with Hearing Loss
With Jabra Enhance Pro, people can now choose high-quality, FDA-approved hearing solutions from an audio brand that is widely known and trusted by consumers, conveniently available when shopping at their local Costco.


May 27, 2021 – The Hearing Review
Phonak to Hold Virtual Conference May 30
The virtual conference features “an all-star cast of international guest speakers who will share the latest findings related to hearing health and a person’s social-emotional, cognitive, and physical well-being.”


May 27, 2021 – Hearing Health & Technology Matters
Starkey Launches New Corporate Social Responsibility Program: Starkey Cares
This month, Starkey’s Center for Excellence provided hearing healthcare services and brand new hearing aids to frontline healthcare workers as a thank you for their service throughout the COVID-19 pandemic, as well as almost 40 other individuals in need of hearing health care.


May 26, 2021 – Hearing Health & Technology Matters
UK Hearing Aid Sales Drop During Lockdown in Q1 2021
Hearing instrument unit sales are down for the first quarter (Q1) of 2021 compared to the previous quarter, which is unsurprising due to the lockdown restrictions in the UK that ran throughout Spring this year and increased COVID-19 cases and hospitalizations at the start of the year.


May 26, 2021 – Health Day
Osteoporosis Might Also Raise a Woman's Odds for Hearing Loss
According to researcher Dr. Sharon Curhan, data from her team's new study suggests that "osteoporosis and low bone density may be important contributors to aging-related hearing loss."


May 19, 2021 – The Hearing Review
Signia Launches AX Hearing Aid Platform
Signia announced the launch of its Augmented Xperience (AX) hearing aid platform that “intelligently and automatically processes sound to better ensure that patients hear more clearly – regardless of the listening environment.”


May 19, 2021 – The Hearing Review
Phonak Set to Release New Roger On™ Solution for Hearing Aid and Cochlear Implant Wearers
The highly anticipated Roger On is the newest addition to the Phonak Roger portfolio and was designed to help hearing aid and cochlear implant wearers better understand speech in challenging situations like background noise and over distance.


May 14, 2021 – The Hearing Review
A Brief History of Hearing Aid Technology Types, 1979-2020
The technology and styles of hearing aids continue to evolve with new circuit and power capabilities, auditory research, and consumer preferences. With this evolution, consumers now have a wide range of choice in terms of hearing aid form factors, as well as wireless and connectivity options.


May 13, 2021 – The Hearing Review
Now at Some Walgreens: Lexie Hearing Aids
As reported by Hearing Review in March, Lexie Lumen hearing aids will be available directly for sale in hundreds of Walgreens stores in Arizona, Colorado, North Carolina, Tennessee, and Texas.


May 13, 2021 – Cision
Study demonstrates significant listening advantages with Earlens hearing technology
The peer-reviewed study evaluated the benefit of the extended bandwidth of the Earlens direct contact hearing technology and found that the broader range of sound proved superior in all outcome measures, demonstrating clinically meaningful benefits for patients.


May 11, 2021 – Hearing Tracker
Bose Hearing Aids Are Finally Here
After a long wait, Bose has finally launched its new self-fitting hearing aids—Bose SoundControl™. The new hearing aids look a lot like traditional medical-grade hearing aids, but promise a radically different do-it-yourself experience that allows you to "tune it yourself”, “skip the appointments” and “pay (much) less”.


May 10, 2021 – Oticon
Oticon More™ Wins 3 Industry Awards for Innovation in Technology
Oticon More™ the company’s flagship hearing device, has been named a winner of the 2021 Artificial Intelligence Excellence Awards, the 2021 MedTech Breakthrough Awards, and the Red Dot Design Awards, adding to an already impressive resume of industry honors.


May 6, 2021 – Hearing Health & Technology Matters
GN Launches Interton Move Family of Hearing Aids
GN Hearing has announced the Interton Move, the newest addition to its portfolio of hearing solutions that “caters to all user needs. Interton Move makes great sound quality and best-in-class connectivity more accessible, helping hearing care professionals meet the diverse needs of people living with hearing loss”.


May 3, 2021 – Audiology Online
Signia’s Newest, World’s-First Hearing Aid Innovations, Motion Charge&Go X and Active Pro X, Now Available to Veterans
Hearing aid innovator Signia today announced its cutting-edge Motion Charge&Go X and Active Pro hearing aids are now available to U.S. Department of Veterans Affairs (VA) audiologists treating military veterans, as well as audiologists within the U.S. Department of Defense (DoD), for active military, and Indian Health Service (IHS), for American Indians.


May 3, 2021 – Audiology Online
Oticon More™ Makes It Easier for the Brain to Perform Optimally, So Veterans Can Get More Out of Life
Oticon More™, the newest life-changing technology from Oticon, Inc., is now available through the Veterans Affairs Administration, Department of Defense and other federal agencies. The revolutionary new hearing aid builds on Oticon’s proven BrainHearing™ approach to provide the brain optimum input for better speech understanding with less effort.


May 3, 2021 – Audiology Online
Strategic Features of the Cochlear Kanso® 2 Sound Processor
In addition to the vital benefits of the Nucleus® 7 Sound Processor and an off-the-ear (OTE) sound processor, the added feature of the button-less Kanso 2 Sound Processor is easy to use, with a fully integrated rechargeable battery, Auto-on/Auto-off and easy charging via the Home Charger.


April 29, 2021 – Hearing Health & Technology Matters
First Ever Bone Anchored Awareness Day Set for May 3rd
Oticon Medical is launching an annual recurring awareness day, Good Vibrations Day, to celebrate and raise awareness about bone anchored hearing as a treatment.


April 29, 2021 – Hearing Health & Technology Matters
Unitron Wins Red Dot Award for Moxi Blu Rechargeable Hearing Aids
“The Moxi Blu Rechargeable hearing aids allow our customers to love life spontaneously with automatic sound optimization and personalization. Moxi Blu Rechargeable is our smallest lithium-ion rechargeable with direct connectivity. A small and powerful device designed for life.”


April 22, 2021 – MedWatch
FDA postpones plan for new hearing aid sales channel – again
Since there are no signs indicating the FDA will handle the OTC channel for hearing aids this time around, the next available time won't be until autumn 2021, writes audiologist and keen observer of the hearing aid industry Abram Bailey in an analysis for


April 21, 2021 – Audiology Online
Proven Reliability Meets Trusted Performance in All-New Rexton M-Core BTE Rechargeable Hearing Aids
Hearing aid manufacturer Rexton today announced an all-new line-up of rechargeable M-Core behind-the-ear (BTE) hearing aids that are backed by the proven technology and durable construction that wearers can rely on whenever they need it most.


April 19, 2021 – Hearing Health & Technology Matters
Starkey Livio Edge AI Wins 2021 MUSE Design Award
The MUSE Design Awards is an international competition for designers whose craftsmanship shifts paradigms. Judges decide winners based on criteria that includes creativity, innovation and quality.


April 13, 2021 – Hearing Tracker
Phonak Virto Black Receives Highest Honor at International Red Dot Product Design Awards
Phonak, a leading global provider of life-changing hearing solutions, is pleased to announce it has been honored with two international Red Dot Awards for excellence in product design for its Virto Black hearing aid and Roger On remote microphone.


April 13, 2021 – The Hearing Review
WS Audiology Announces Ranking in 2021 WIPO Report
WS Audiology announced its ranking as the “top patent applicant for conventional hearing assistive technology,” according to the 2021 World Intellectual Property Organization (WIPO) report; the report is said to use patent and other data from 1998 to 2019 to provide factual evidence on innovation in the global assistive tech landscape.


April 12, 2021 – Audiology Online
Earlens Releases Powerful Features to Enhance Fittings with New Earlens Fidelity™ 2021.1.1 Software
There are two major features that were introduced with this release – calibration guidance and fitting wizard…In addition, we introduced some exciting improvements that patients can experience once firmware is updated on their devices. These include: Improved automatic directionality, Mobile application (MFi) enhancements, Performance improvements.


April 7, 2021 – Florida Politics
Addressing hearing loss is a hot topic
As lawmakers seek to improve access for consumers, appropriate guardrails must be put in place to protect them from devices that would offer little to no benefit.


March 29, 2021 – The Hearing Review
The Philosophy of Growth by Serving People’s Hearing Needs: An Interview with Bill Austin, Part 1
William (Bill) Austin celebrated his 60th year in the hearing healthcare field in February. As the founder of Starkey, one of the “Big 6” hearing aid manufacturers, he is probably among less than a handful of people who have continuously helmed a global hearing aid company from the 1970s to the present.


March 28, 2021 – Pelican Post News
AG warns of Hearing Aid scam targeting Louisianans
“Technological innovations can be a great thing for consumers, especially when it comes to improving their quality of life while lowering their costs,” said Attorney General Landry. “However, Louisiana patients in the marketplace should be mindful that some sellers pushing ‘innovations’ may not have the best of intentions.”


March 22, 2021 – Hearing Health & Technology Matters
Hearing Industries Association Responds to Paul Martin Interview; Addresses Opposition to Florida Legislation
Instead of improving access for consumers, which we strongly support, Florida SB 700 as amended does very little to address telehealth and will cause significant confusion among Florida’s hearing loss  population, including many seniors and elderly consumers.


March 22, 2021 – The Hearing Review
Signia Releases Active X Hearing Aid
“Signia Active is a solution for those who have long fought the adoption of hearing aids, but know that they need them. Signia Active is a breakthrough device that shatters the traditional definition of a hearing aid to create a new category of device that enables increased patient conversion and attracts entirely new demographics of wearers.”


March 18, 2021 – The Hearing Review
A March Sales Surge? An Analysis of Seasonal Fluctuations in Hearing Aid Sales
The past year has been anything but typical. However, if long-term hearing aid sales trends are predictive of future dispensing volume, then the statistics suggest we should—right now in March—be arriving at one of the best times of the year for business.


March 18, 2021 – BusinessWire
UnitedHealthcare Hearing Launches Virtual Option to Help Plan Participants Remotely Access Hearing Health Care and Treatment
UnitedHealthcare Hearing has introduced a new virtual care option for people across the country and individuals enrolled in eligible UnitedHealthcare employer-sponsored and Medicare Advantage plans, helping expand access to custom-programmed hearing aids and potentially reducing the need for in-person appointments for fittings or adjustments.


March 18, 2021 – The Hearing Review
‘BBC’ Article Explores Link Between Noise Pollution, Cardiovascular Problems
Though noise pollution has previously been linked to hearing loss, a number of research studies from the last 10 years have increasingly suggested a connection between noise and heart ailments.


March 7, 2021 – Hearing Health & Technology Matters
American Academy of Audiology Names Patrick Gallagher, MBA, as New Executive Director
The American Academy of Audiology (AAA) has announced the appointment of Patrick Gallagher, MBA, as its new executive director effective March 15, 2021.


March 7, 2021 – Forbes
Advanced Audio Technology Is Helping People Hear More Clearly
The main thing I can take away from my short experience with a pair of hearing aids is to say that if you think you have a hearing problem and it’s impacting your quality of life, it would be well worth seeking the help of a professional audiologist to see if a hearing aid could help with your hearing loss.


March 4, 2021 – Hearing Health & Technology Matters
FDA Requests Companies Stop Issuing Misleading Registration Certificates
In a statement issued this week, the U.S. Food and Drug Administration (FDA) noted that it is aware that certain companies are producing and issuing “FDA Registration Certificates” that may look like official government documents and include unauthorized use of the FDA logo.


March 4, 2021 – The Hearing Review
Apple Shares Results of Hearing Study
The Apple Hearing Study is sharing new data from thousands of participants across the US in an effort to help people better understand their hearing health, according to an announcement on the company’s website.


March 1, 2021 – Audiology Online
Introducing ReSound Key – Everyone Deserves Great Hearing
Our primary focus for ReSound Key is to improve access to high-quality hearing care worldwide. While ReSound Key is a more accessible product, it is underpinned by the same Organic Hearing philosophy behind our cutting-edge technology, enabling people to connect to the world around them in the most intuitive and natural way.


March 1, 2021 – Audiology Online
Oticon Joins in International Celebration of World Hearing Day “Hearing Care for All”
In support of World Hearing Day’s call for “Hearing Care for All,” Oticon aims to facilitate consumer action on hearing loss with links to dedicated website pages and the Hearing Center Locator in media and social channel outreach.


February 25, 2021 – The Hearing Review
HIA Sends Position Statement to Florida Legislators on SB 700 Bill, Direct Mail Hearing Aids
A letter from Hearing Industries Association (HIA) Chairman Brandon Sawalich and President Kate Carr was sent on Tuesday, February 23, to Florida legislators about the SB 700 telehealth bill, which has generated controversy and concern.


February 25, 2021 – Audiology Online
ReSound Presents a Virtual Concert with Sivu for World Hearing Day 2021
To celebrate World Hearing Day 2021, GN Hearing is hosting a virtual concert to bring the hearing loss community together. Hosted by GN Hearing’s CEO, Gitte Aabo, the concert will feature a set performance by UK singer-songwriter and ReSound ONE user, Sivu.


February 25, 2021 – Globe Newswire
New Research Shows 80% of Us Consider Hearing Loss Serious, So Why Do We Ignore It?
New research from the Hearing Industries Association (HIA) reveals that 4 out of 5 Americans consider hearing loss serious, but ignoring the problem is more common than you may think. Fewer than 16% of adults ages 20-69 who need a hearing aid use one.


February 24, 2021 – The Hearing Review
Florida Telehealth Bill Seeks to Legalize Direct Mail Hearing Aids and Amend Dispensing Laws
New proposed legislation (CS/SB 700) in Florida, if passed, would expand telehealth and make direct-mail hearing aids available to adults, while amending current laws regarding the sale and distribution of hearing aids in the state. In particular, it would make it legal for a person to sell or distribute hearing aids through the mail to end-users who are 18 years of age or older—previously a second-degree misdemeanor.


February 24, 2021 –
The Global CI Collaborative Presents: CI Futures Forum Webinar Series
You will have the opportunity to hear from a diverse multi-disciplinary panel of experts from around the world, discussing the findings and recommendations from the consensus paper, as well as the real world barriers and facilitators to access and equity for adult CI. Webinars will be presented by leading experts in the field of CI from around the world and will include the participation of patients.


February 23, 2021 – Hear-it News
Debate on “Hearing care for all”
To mark World Hearing Day on March 3rd, a virtual Lunch Debate is being held at the European Parliament. The theme of the debate is “Hearing care for all”. The debate will take place on Wednesday March 3rd 2021 from 12:30 to 14:30 (CET).


February 22, 2021 – Hearing Health & Technology Matters
Phonak Launches Roger Focus II, a Mini Hearing Device That Receives a Teacher or Parent’s Voice Across the Room
Phonak, a leading global provider of life-changing hearing solutions, is today launching the second generation of Roger Focus, the tiny ear-level receiver that allows children, teens, and adults to hear a speaker’s voice via any Roger™ microphone.


February 16, 2021 – Cision Newswire
Signia Launches Motion X Hearing Aids, Introducing World's First Rechargeable Super Power Hearing Aid With up to 61 Hours of Wear-Time Per Charge
Hearing aid innovation leader Signia today unveiled its newest lineup of Motion Charge&Go X hearing aids, which includes the breakthrough Motion Charge&Go SP X – the first-ever rechargeable super power hearing aid that delivers uncompromised hearing with up to 61 hours of run-time per charge.


February 9, 2021 – U.S. Food & Drug Administration
Cochlear Implants and MRI Safety
The FDA advises patients, caregiver

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