Nicholai joined the Sonova Group as President, North America, Hearing Instruments, starting in January 2025.
Nicholai brings a broad range of experience to our team. He served as General Manager and Vice President for North America at LifeScan, a global leader in blood glucose monitoring, from May 2022 to October 2024. In this role, he oversaw sales, market access, marketing, commercial excellence and operations, contracting, eCommerce, distribution, and customer care.
Before his tenure at LifeScan, Nicholai spent twelve years at GE Healthcare in the patient monitoring segment. He progressed from territory account manager to Vice President of Patient Monitoring for the US/Canada region, where he managed sales, marketing, and services for capital equipment, software, consulting, and consumables.
Nicholai spent the first seven years of his career in the retail vertical, first as a strategy consultant for CapGemini Ernst & Young and then as a manager of merchandise planning and allocation for the Victoria's Secret Beauty fragrance category.
He holds a BSc in Industrial and Systems Engineering with a minor in Information Technology from the Georgia Institute of Technology. Nicholai and his wife Blair, have two daughters, Emerson and Auden.
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