HEARING HEALTHCARE PROFESSIONALS

Local Public Relations Tools for Hearing Healthcare Professionals

Video:

• PBS documentary "Spotlight on Hearing Loss" (9.5 minutes), which is introduced by Internet co-founder Dr. Vinton Cerf, discusses the value of hearing as well as the hearing healthcare process and the making of hearing aids. It may be downloaded by the hearing healthcare professional for showing in their offices or in public speeches.
• Hearing Loss Prevention Public Service Video.
  Hearing health professionals may use this video in their practices, community speeches, or place on their web without prior permission from BHI.
• Virtual Tour of the Ear Video with Commentary

Hearing health professionals may use this video in their practices, community speeches, or place on their web without prior permission from BHI

• Virtual Tour of the Ear without Commentary
  To download high resolution version (17MB) right click here and "Save Target As".

Instruments:

• BHI Screening Audiogram
  This colorful screening audiogram form can be downloaded and printed locally back-to-back for those 5 minute hearing screenings you conduct at local health fairs, senior centers, physician offices, or in your practice. The front page presents the traditional audiogram in an attractive format; while the back documents relevant facts on hearing loss and quality of life based on BHI and NCOA research.
• BHI Quick Hearing Check (correlated with objective hearing loss measures for physician offices, corporations, drug stores and potential patient take home check).
• Customer Satisfaction Survey
  Here is a copy of the MarkeTrak VII customer satisfaction survey that we use at a National level. We recommend that customer satisfaction surveys be sent out at least 90 days after the hearing aid fitting with a self-addressed and stamped envelop. The survey should not be anonymous. The hearing health practitioner can administer an abbreviated MarkeTrak survey fitting on a single page and sometimes on a postcard. The key questions are overall satisfaction, satisfaction with service, hearing aid benefit, value and performance in quiet and in noisy situations.

Tax Credit Legislation:

• Hearing Aid Tax Credit logo for your website (download for the front of your website with hyperlink to www.hearingaidtaxcredit.org)
• OpEd Article: "Tax Credits for Hearing Aids – A Time Which Has Come"
• Tax Credit insert card (hearing aids, ALDs, back of business card)
• Tax Credit postcard example
• BHI unveils hearing aid tax credit website (eNewsletter)
• Better Hearing Institute Launches New Website to Build Support for the Hearing Aid Tax Credit (Press Release)
• NAPS release: Winning in Washington – Financial assistance for hearing aids? (Press Release)

Local Flyers/Articles:

• Hearing Loss Treatment Critical at an Early Age, newsUSA – February 2008
• NAPS release — Is your child safe when grandpa can't hear?
  Hearing health professionals can influence the free placement of this article by directing their local editors to www.napsnet.com. As with previous NAPS releases hearing health professionals may modify the article to promote their practice.
• Is Your Child Safe When Grandpa Can't Hear?
• Consequences of untreated hearing loss
• Impact of untreated hearing loss on income
• One page color income study flyer
  This one page flyer can either be used as a direct mail piece or as a talking document when explaining the impact of untreated hearing loss on income. At the BHI we have converted it into a poster in our public meetings with the press. We also include this in our press kits.
• PR article (NAPS service) for community newspaper on impact of untreated hearing loss on income. If your local community paper has not printed this article please share it with the editor of the local newspaper. Perhaps even place your personalized ad by this NAPS article. The editor can find the article at the following website: www.napsnet.com. The editor can find it by searching on “hearing loss” or “Money Matters”. “To view how hearing health professionals are using this article as an ad click below:
  
  1. The first example embeds the hearing health professional’s contact under the NAPS release

  2. In the second example the hearing health professional removes BHI contact information and places his own phone number for a hearing check-up

  3. To see if this article has been run in your neighborhood visit our monitoring site: http://www.napsreport.com/2353_kochkin/70980.html
• Impact of hearing aids on quality of life
• Hearing aid tax credit bill
• Hearing aids and romance
• To Hear for a Lifetime: Listen Up (NAPS June 2006).

Databases:

• Factoids on hearing loss, hearing solutions and hearing loss prevention for your newsletter and website
• Famous quotes on hearing, ears or listening for your newsletter and website

eGuides

• eGuides for sharing BHI programs with potential patients, local media, and perhaps physicians.
  • Your Guide to Better Hearing (comprehensive 29-page booklet on all topics)
  • A Guide to Your Child’s Hearing by Dr. Judith Gravel
  • Your Guide to Hearing Aids by Drs. Mueller, Bentler, Kochkin
  • The Impact of Untreated Hearing loss on Household Income., by Dr. Sergei Kochkin

Better Hearing and Speech Month

• 2008 BHSM Campaign
• 2007 BHSM Campaign

Presentations

• To access current and past PowerPoint presentations as well as CEU courses presented by Sergei Kochkin click here.

Publication Archives

• MarkeTrak I-VI
  MarkeTrak is a tracking survey of the U.S. hearing instrument market utilizing the National Family Opinion (NFO) panel. Where available comparisons are made to the Hearing Industries Association (HIA) 1984 study of the U.S. hearing instrument market. Our general methodology is to query 80,000 households for hearing-impaired individuals, who are aided and unaided. Detailed surveys are then administered to a random sample of the respondents from our short screening survey. MarkeTrak, an industry service provided by Knowles Electronics, has been conducted periodically since 1989. MarkeTrak survey results are representative of the non-institutionalized hearing-impaired population.

• Customer Satisfaction
  Having conducted customer satisfaction research on close to 25,000 consumers, key analysis by technology is presented here with the exception of MarkeTrak customer satisfaction trends.

• Market Development
  Issues related to growth of the hearing aid market are presented here. Topics covered include the binaural advantage, the impact of hearing aids on quality of life, reducing hearing aid returns, as well as obstacles to market growth not covered under the MarkeTrak series.

• High Performance Hearing Solutions (Journal)
  In collaboration with the Hearing Review we have edited three journals dedicated to improving customer satisfaction. All three of these journals are published electronically in their entirety: counseling, hearing in noise, and marketing and technology.