HEARING HEALTHCARE PROFESSIONALS
Presentations
MarkeTrak
MarkeTrak VII Surveys (2004-2005)
This zipfile contains the hearing loss screener and detailed surveys for non-adopters and hearing aid owners. The screener goes to an 80,000 household panel and the detailed surveys to a random sample of 3000 non-adopters, 3000 hearing aid owners, and 475 parents of dependent children with hearing loss who do not use hearing aids. 600 KB
MarkeTrak VII: 21 Year Trends in the Hearing Aid Market (July 2005)
This is a PowerPoint summarization of relevant trends in the hearing aid market. The detailed publication (HR, July 2005) can be downloaded at the following link:
/pdfs/MarkeTrak7_Kochkin_July05.pdf 25 slides – 310 KB
The Impact of Untreated Hearing Loss on Household Income (July 2005)
This 44,000 household study establishes the link between hearing loss and income and quantifies the mitigating effect of hearing aids. Published by the BHI at the following link with submission to all industry journals: /pdfs/MarkeTrak7_ImpactUntreatedHLIncome.pdf
It was professionally excerpted by the Hearing Review(October 2005) at the following link: http://www.hearingreview.com/issues/articles/2005-10_02.asp
17 slides – 128 KB
MarkeTrak VII: Customer Satisfaction with Hearing Aids in the Digital Age (September 2005)
Detailed look at customer satisfaction in 2005 using the new 7 point customer satisfaction scale. Includes a rank ordering of customer satisfaction from lowest to highest, provides estimates of the effects of digital technology on satisfaction (to be confirmed clinically), as well as differences in satisfaction by severity of hearing loss. The full publication (HJ, 2005) can be downloaded at the following link: /pdfs/M7-satisfaction.pdf
22 slides – 1MB
MarkeTrak VII: Obstacles to Hearing Aid Adoption Among Adult Non-users in the U.S. (April 2007)
64 reasons why hearing-impaired adults do not purchase hearing aids by hearing loss segment in deciles, why hearing aids have been returned, factors impacting decision to purchase and the impact of hearing aid enhancements on purchase. Concludes by identifying opportunities for promoting hearing aids based on MarkeTrak research. 43 slides – 259 KB. (In press April 2007 Hearing Journal)
MarkeTrak V: Why my hearing aids are in the drawer (2/2000)
Based on a content analysis of 348 letters from hearing aid owners I have quantified why hearing aids are in the drawer. The publication is available at the following link: http://www.knowleselectronics.com/pdf/publications/MR41.PDF 47 slides - 1.1 MB
MarkeTrak VI: Measurement Drives Success (2/2003)
A composite presentation from the MarkeTrak VI series as well as other MarkeTrak satisfaction studies (36) detailing factors impacting choice of dispenser and hearing aid brand, improvements sought in hearing aids by consumers, the impact of the VC on satisfaction, the issue of value (price, benefit, satisfaction relationship) with concluding ideas for improving the consumer journey through an enhanced protocol. This presentation was derived from 4 MarkeTrak VI publications which can be found at the following link: (dispenser and brand choice: http://www.knowleselectronics.com/pdf/publications/MR49.PDF)
(Improvements sought: http://www.knowleselectronics.com/pdf/publications/MR48.PDF), (value: http://www.knowleselectronics.com/pdf/publications/MR51.PDF)
(VC: http://www.knowleselectronics.com/pdf/publications/MR50.PDF) 70 slides – 4.5 MB
Studies
Thin-tube mini-BTE Survey – 9/11/2006
116 dispensers in the BHI physician referral development program report on 232 recent customer experiences with open fit hearing aids. This study shows strong evidence that open fit hearing aids are expansionary. Reasons for consumer appeal are quantified. This study has not been published. 14 slides – 653 KB.
The impact of the BHI Physician Referral Development Program (PRDP) – June 2004
This 40 city market test quantifies the impact on hearing aid sales of physician education using hearing health professionals over the first 2 years of the program. The results of this study were also published and are available at the following link: /pdfs/MR56.pdf
17 slides – 112 KB
Hearing Aids and Quality of Life (January 2002)
This is a summarization of the landmark NCOA study on the impact of hearing loss treatment on quality of life. We have been providing this as a CEU course for dispensers now since January 2000 when it was first unveiled at AAA. Some of this material also serves as input into the physician referral development CME course for doctors and nurses. The original publication (HR, January 2000) can be downloaded at the following link: /pdfs/MR40.pdf
96 slides – 1.7 MB
CEU Courses for Hearing Health Professionals
MarkeTrak VII: New Opportunities for Promoting Hearing Solutions (2 CEU credits)
Composite of all MarkeTrak VII research completed to date with an emphasis on recognition of opportunities. This serves as an introduction to the CEU course on integrating national and local promotion. 143 slides – 3.7 MB.
Integrating Local Promotion With National Promotion (2 CEU credits)
This is a detailed look at BHI missions, strategies and tactics for promoting better hearing in America. It is also a tutorial meant to stimulate new ways of promoting hearing solutions at the local level. 135 slides – 22.6 MB.
From Customer Satisfaction to Customer Bliss: Improving the Customer's Experience (3 CEU credits)
A detailed look at customer satisfaction and benefit and its importance in the consumer journey. I offer 11 areas for improving the consumer journey including: 1) the importance of customer feedback and how to get it, 2) changing from selling products to meeting deep seated consumer needs (e.g. benefit selling leveraging the NCOA study), 3) customer service, 4) the value of binaural fittings, 5) the value of advanced technology including digital hearing aids and solving the “hearing in noise” problem, 6) the critical role of counseling, 7) creating expectations, 8) dispenser image, 9) optimizing value for the consumer, 10) getting old hearing aids out of the marketplace, 11) Developing a gold standard fitting protocol. 200 slides - 4.2 MB.
