Celebrity Outreach Program
Step 1: Download our Notable
American flyer and HIPAA release and share
it with the celebrity.
Step 2: Send the completed HIPAA release
with contact information and a cover letter introducing the celebrity to the Better
Hearing Institute to the attention of:
Sergei Kochkin, Ph.D., Executive Director
Better Hearing Institute (Suite 104)
790 Frontage Road
Northfield, IL 60093
If you or the celebrity want to discuss their possible involvement with BHI first
please contact Sergei Kochkin at 847-441-4385 or by email.
Step 3: By mail we will send the celebrity
a contract of agreement, samples of BHI literature, a short background survey
regarding their hearing loss and hearing loss solution, and also a request for
press photographs. This will form the basis of our campaign, to be shared with
our PR firm, and ultimately become the Celebrity Circle write-up.
Step 4: For every successful referral received (contract,
success story and press photos) we will give the referring hearing health professional:
- 100 free copies of our award-winning “Your Guide
to Better Hearing” ($155
value) OR 10 free physician referral kits including the hearing healthcare
professional training program (if
you are not already a member of the BHI Physician Referral Development
The ultimate reward is that your referred celebrity could make a difference
in motivating America’s
24 million people with untreated hearing loss to seek help. Please
understand that BHI reserves the right to reject submitted celebrities
if they do not fit our national public relations objectives.