Over a 3 day period at the AARP Presents Life@50+ Convention in Las Vegas, BHI conducted nearly 19 continuous convention floor hours of free hearing screenings to hundreds of Boomers using our teaching audiogram. At times, AARP members stood in a line more than a dozen people long to get tested, wondering if all those years of rock concerts and discos had impacted their hearing. This was a well attended show (over 8,000) with every conceivable product and service represented to improve the quality of lives of this generation of consumers. In total, six hearing health organizations including HIA were represented.
Our consumer trade-show panels were designed to communicate:
- Myths about hearing loss
- Prevalence of hearing loss
- The positive impact of hearing aids on quality of life
- Fact that physicians seldom screen for hearing loss
In addition, we solicited support for the Hearing Aid Tax Credit bill and handed out close to 500 call to action cards.
Over 3,000 earplugs were gobbled up with the BHI message “Protect Your Hearing”. We also used the earplugs as a teaching tool by asking people to see if they could function in their daily lives with the earplugs in their ears. The consequent 32 dB sound reduction clinically would amount to a "mild" hearing loss. Our message was that, even with this so-called "mild" loss, they would in fact find it quite difficult if not impossible to function in their daily lives. In addition, attendees were given a copy of our extensive “Your Guide to Better Hearing” to take home for further review.
BHI’s involvement in AARP was a great success. We are very thankful for the dedicated and professional service of the All American Hearing volunteers who gave their time: Kathy DiMatteo, Kelly Gibson, Deb Kaster, Lisa Kurak, Hansen Phangia, Paul Phillips, Paul Riding, Phyllis Rittner, Lara Resnick, Josephine Vu and Melony Winchester.
The next AARP convention is in Atlanta October 3-5 and BHI will be there!!!
Photos by Matthew Jones, Better Hearing Institute